Talking about the culture of practice teaching network to write papers analyzing _

Network to write papers: Paper Keywords: corporate Culture of practice teaching  
Abstract: The University is the cradle of personnel training, training for the community bear the responsibility of management personnel, corporate Culture of the university teaching mode of thinking, help to promote the community colleges and universities train qualified management personnel. This paper analyzes the current university teaching corporate Culture problems, put forward the corporate Culture of teaching reform measures.


The development of business management experience in management has gone through stages, scientific and cultural management stage management stage. Culture gradually from the start and called attention to experts, the development of vision, attention to individual enterprises and entrepreneurs from the enterprises to develop cultural training, development into the university lecture hall, many professions, such as management of human resources management professional specialized courses. Culture is the new business management ideas and perspectives to be sublimated, but also as the speaker at Harvard University professor of corporate culture Payne said, "This class is new", its very age, social and practical features, driven by our traditional concepts of Education is also popular today, to strengthen the corporate culture of universities teaching rational thinking. Cultural heritage in profound and deep to provide a broad teaching of thinking space and full of passion but also adds the ability to control difficult. Goal of the teaching culture should lock the object in the training and Education on management thinking, focusing on creative thinking, and reality, to improve awareness and management capabilities, and enhance the cultural and aesthetic awareness of the quality of the guidance which penetration.  

First, the basic characteristics of corporate culture 

On the mode of teaching culture should be based on two basic characteristics of corporate culture on knowledge. 
1, the corporate culture of humanities and art. 
"Half science, half art," this is a true portrayal of management [1] managed to face the numerous and complex business operations, involving both the environment and people, while people are changing the environment and the formation of problem-solving approach is not unique, which is the art of management. corporate culture management and cultural studies as a combination of both science and humanities in the stress at the same time, its more artistic, creative thinking and personal charisma of the more prominent . 
2, the culture of practice. 
Teaching of culture is not ready-made answers, but a mode of thinking, the emphasis is to train students to use their learned knowledge to solve unexpected and varied practical problems, with clear practical. Culture lesson teaching should aim to develop students of management thinking, focusing on creative thinking and reality, and to enhance the cultural and aesthetic quality of the art of penetration to guide them.  

Second, corporate culture, problems in teaching analysis 

1, the main basis for the lack of practice. 
By the impact of China's college entrance examination enrollment system, students acquire knowledge of the subject as a lack of corporate work experience and perceptual knowledge, some people the impression that even the most basic business concepts and not have to teaching business management courses added to the difficulty of the teacher is imparting knowledge of the subject, knowledge of modern Education teacher's role from provider organizations into learning activities mediator. Culture is highly practical and social discipline, a wealth of practical knowledge of teachers is essential, but most university teachers, there is no work experience in the enterprise, the enterprise usually available "resources" are rarely, only from a book to the books back and forth, theory and practice out of touch, pale and weak. 
2, the curriculum and teaching environment maturity is not high. 
Corporate culture is an emerging discipline, to form a line with China's actual theory of complete system also requires time, there are many yet to be explored and resolved. First of all, the unit for less practical in the current China, especially in the interior regional, corporate culture, very few companies do well, in principle, the corporate culture of teaching internships can be randomly selected, but to really grasp the essence of corporate culture to shape, to the culture of good corporate practice is for the best choice, followed, for teaching fewer cases of domestic choices. abroad, although a lot of good cases, but in general, "he mountain stone" a strong flavor. China's market economy system is still not complete, some of the best business development of corporate culture The same immature, today is the company star, tomorrow may fall, which often brings to the enterprise culture of embarrassment and frustration of teaching, especially the corporate culture has not been generally accepted and recognized by many enterprises or to build a vacuum of these difficulties and the traditional examination-oriented Education concepts are intertwined, urgently requires teachers to open the ideas, to avoid errors in choice of a path to effective teaching, this is also the starting point for research.  

Third, the corporate culture teaching analysis 

Corporate culture should be placed on the teaching objectives of management thinking on the students, focusing on creative thinking and reality, and to enhance the cultural and aesthetic quality of the art of penetration to guide them, this should be lectures, case studies, practice teaching, integration of multimedia technology and scientific assessment, to build multidimensional teaching platform.  Links to free download http://www.hi138.com 1, and scientific lectures. 
Each course has its own knowledge structures and systems, the use of teaching methods to impart knowledge to make systematic, in a relatively short period of time to teach students a comprehensive knowledge of the system. Profound and deep cultural heritage, to the enterprise culture in the class taught by provided a broad space of thinking and full of passion, but also adds the ability to control difficult. taught to grasp the essentials and techniques, so that simplified properly, and diverse, to miss the chain layers of depth and some sections of verbal expressions of passion mainly to enhance the interest of students, reflecting the characteristics of corporate culture, such as the function of corporate culture, corporate culture, systems, etc. Some chapters have to increase the amount of information to display based multimedia courseware, such as corporate mission, corporate values, explain, CI design companies, etc. Some chapters are boring and do not extract value for the students to avoid boring lectures, students can take independent study-type [2]. 
2, increase the intensity of case teaching.

Theory and practice, teaching and reality, both to students to understand the theory of meaning, control methods, but also to lead the thinking, develop ideas, in order students to apply their knowledge and solve practical problems in the "corporate culture" teaching process, and guard against the theory of preaching, and to no avail boring, aimless discussion. Therefore, the use of "case study" [3] has become "corporate culture" the primary means of teaching its way: or teachers teach, or watching video films (such as <<to observe Haier>> etc.), or symposia. In view of "corporate culture" of science and academic learning time with fewer systemic contradictions, the "corporate culture" course content condensed into "ten stresses ", and strive to make each talk into" special "integrated to form system. 
3, diverse practice areas. 
practice teaching is in accordance with certain social requirements, and guide students to the external social awareness into the inner process of social experience. Practical aspects of teaching culture should be diversified, primarily take two forms. First, please experienced business managers to carry out lectures, improve perceptions of students, such as well-known companies employ staff to the school to carry out the "learning" organizations lectures, discussion activities, better. Second, do a good job teaching practice this off. A short time for the current student internships, internships funded less this situation, many colleges and universities to take a "decentralized training - exchange - Summary improvement" of the practice model could learn the value of It can be widely use of resources, sharing of resources in teaching, can focus on the practice of this form and base construction, combined with the building simulation laboratory, so that distributed practice combined with the concentrate internships, on-site training and virtual training complemented, build three-dimensional pattern of practice and results. 
4, full use of modern teaching methods. 
Modern technology, especially Internet technology has greatly changed people's lives, but also changed the mode of teaching. "If the penetration of new scientific theories to teaching them in time, will be out students who can not keep up the pace of development. "The use of modern technology is the key to teaching, but also the choice of teachers in teaching the use of modern multimedia technology, such as projectors, slides and video, on-site simulated teaching, virtual reality, the students into real-life corporate site, corporate culture artistic and practical use of modern technology Pi carrier, will be vividly demonstrated. 
5, the reform of examination and assessment methods. 
The key is not the quality of Education do not test, but test what and how to test, corporate culture is one of the main and highly practical application of discipline, not just the traditional closed book examination, but to case studies, teaching practice , analog classroom together to carry out comprehensive, weighted average, so the examination will be more scientific, more valuable. 
Today's era of information and more rapid change, an endless stream of new things, new things in endless variety, a variety of perspectives, knowledge through various channels to enter the campus, the students of a course the idea is impossible in the classroom to find out. lecture on "Corporate Culture" class, can not be scripted, to contact the social reality, focusing on developing students' thinking skills in the teaching process to teach mainly interspersed with different forms of teaching so that students can first learn a period of theoretical knowledge and then let the students be familiar with and use of these theories, the theoretical and practical organic bonding, such as thinking questions and discuss issues of design, both associated with the teaching content, but also linked with the social reality, not only to expand student thinking, and understanding of the concept to students through teaching, the penetration into the practice, so students receive the right knowledge at the same time to accept the influence of the life and world view.  

References:
[1] Ren Zhihong. So that students accepted in a relaxed and rational perception of things [M]. Shanxi University of Finance (Higher Education Edition) 2003.2 
[2] [English] El Scunthorpe. Business School case study [M]. London: Xietawo University Press, 1989 
[3] Niu three levels. The case of Higher Education teaching and management "class discussion" [J]. Shanxi College of Social Science 2005.2 (17) □ Links to free download http://www.hi138.com