Analysis of e-commerce expertise in vocational schools Study

[Paper Keywords] e-commerce companies-time employment
[Abstract] analyzed the current status quo in the category of e-commerce professional relationship with the student's ability, through the formation to enhance the "employability" as the goal of educational philosophy, combined with the characteristics of vocational students in their learning, bold reform of teaching materials, teaching content, full play to the advantages of vocational students, the importance of improving the ability of business applications and extensive base of established practice, promote professional development of electronic commerce in the post.


E-commerce has become an emerging Information society, the power of economic growth and many vocational schools began to open e-business professional, but there are e-commerce development and construction industry personnel development and not suited to e-commerce training lags behind the market demand and many other issues. How to make e-teaching and practice more closely, a clear vocational training in line with the professional competence of the professional orientation of students to actively adjust the e-business curriculum and educational philosophy should be attracted wide attention, so that trained students to realize from a focus on "employment rate" to enhance the "employability" of change.

First, the job status of e-commerce expertise
IResearch data show that in 2011 China's online shopping market is 170 billion yuan, up 100.9% speed, but e-commerce graduate employment rate of 20% are post graduates from the nature of jobs, in Technology and electronic Business planning is not planning class jobs dominated by demand, which is also due in the category for students, Technology is always weakness. enterprise demand for professional e-commerce category and the gap began to increase, but many in the Vocational- schools face business e-commerce needs of the vast talent gap, but does not clearly define its e-commerce professionals to develop the direction of future employment, graduate counterparts in professional employment rate, high rate of changing of the guard.

Second, the status quo in the category of student ability
University High School because enrollment into the lower threshold in vocational schools, students and cultural base is relatively poor, vulnerable self-esteem, lack of motivation and initiative of their own future without a clear professional orientation, just want to mix to a smooth graduated students into the school do not know what they have learned after the direction of professional employment, the school will receive a certificate for the employer after graduation to meet standards and requirements are ignorant, learning atmosphere is not strong enough a depression.

Third, the status of e-commerce Curriculum
Most vocational schools from the perspective of existing courses, re-training theory of light, and less class content to add new knowledge, teaching knowledge point of social contact surface is small, the amount of Information can not be updated to meet the rapid e-commerce as a professional needs, and blind pursuit of Technology learning to students' weaknesses in vocational and technical positions in higher education institutions compete.

Fourth, adjust the concept of e-commerce professional education
For vocational students poor study habits, career orientation unknown status, how to adjust the concept of e-commerce education, vocational education is placed in front of a thorny issue.

(An insight into the characteristics of vocational students, to stimulate the potential advantages
General labor market in China this year, a "shortage of skilled workers," vocational education class enrollment should increase the proportion of change in students' reading level is the last choice of concepts, increase students self-confidence, become mixed diploma active learning during class as much as possible to capture the bright spot, and constantly develop its various potentials. Links to free download http://www.hi138.com (two completely change the traditional curriculum
Most of the vocational schools are now set up e-commerce relies on undergraduate education model, the "basic course - Basic Course - Specialized", without considering the characteristics of vocational students, the high proportion of theoretical courses, and more concentrated in the first semester, greatly reduce the student's professional passion. to give full play to vocational education to employment-oriented features, do a good job with the e-business curriculum with job needs, emphasizing hands-on capacity, supplemented by theoretical studies.

(C bold reform teaching materials, course content optimization
Classroom for students to play phone, Internet, love the status quo, its way to optimize the course content to train skilled personnel-oriented, according to the specific conditions of the students, bold cut, supplementary teaching materials and course content as needed and reasonable to carry out role-playing, debating competitions, Tournament, games and other interactive teaching to improve student learning initiative.

(Quadruple business applications, light electronics
The end result is a business e-commerce, e-commerce business needs the ability of personnel must be constantly adjusted and focused, as in vocational schools should grasp of market dynamics, for different periods and different demands of the industry to make accurate forecasts and timely adjustment of curriculum focus, students at this stage should focus on promoting e-commerce operations and business ability, in order to make up their own technical weaknesses, and increase social competitiveness.

(Five bases established practice, practice
Schools should actively carry out internal e-skills contest, and guide students to participate in off-campus e-commerce competition, combined with e-commerce network features of online classroom, from teachers to guide students to internships, students take the initiative into practice, practice, laying the foundation for employment as soon as the students changing role for the community role. more organized students to visit well-known companies, please talents into the College Lecture organized by the school to enable students to further consolidate good employment outlook. Most schools have some of the software can only simulate a relatively good business environment , while the business behavior itself is complex, it should be strengthened to guide students to help local companies do marketing plan, completely change the past, independent theoretical teaching model for students as much as possible to participate in such a real and effective marketing programs, and more accumulation of the future work experience, as much as possible to increase the employability of graduate internships.

V. CONCLUSIONS
The 21st century, or e-commerce, or no business can service. Third-party data, e-commerce the next 10 years China will reach more than two million talent gap, the school should strive to cultivate students to become familiar with vocational and business promotion of e-commerce business personnel, in order to compensate for the weak Technology to increase the competitiveness of their society, to achieve better employment.

[References]
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[2] Wang Xiuyan, Liu Yumin. Adjustment of educational philosophy, the activation potential of students in grade [J]. Heilongjiang Science and Technology Information, 2010,6.

[3] Awad, e-commerce from vision to implementation (third edition) [M]. People Post Press, 2009. Links to free download http://www.hi138.com