About On the teaching project-based e-commerce practice teaching reform

Paper Keywords: e-commerce project teaching practice teaching
Abstract: In the information era of rapid development, China's foreign trade continued to increase, particularly Internet for trade is International Trade (in this case equivalent to the type of e-commerce business talent gap is also increasing, especially thinker trade and commerce students to understand is more scarce in this market, this article will address the current problems in teaching e-commerce, to Zhejiang Guangsha College (hereinafter referred to as "hospital" in International Economic and trade professionals, for example, explore e-commerce project-based teaching practice teaching reform.


In the 21st century, e-commerce irresistible penetration to the social and Economic fields, and has become a way of life of many small and medium enterprises, but due to late start of China's e-commerce, e-commerce e-commerce Education, especially vocational Education still in the exploration and reform, the hospital's International Economic and trade professionals with e-commerce as a basic course, students can focus on the use of e-commerce for International Trade activities, a network of more than ability of marketing and e-commerce practice.

First, the problems of teaching practice of e-commerce
Hospital in the International Economic and trade professional training in the curriculum reform of e-commerce, project-based teaching as a means to focus on training students in hands-on operational capability, but China's vocational schools for the type of e-business training in general the existence of such problems:
1 theoretical lectures, students practice operating capacity is weak
Vocational college students come in varying quality, some students a good foundation, knowledge and ability to accept new things, but there are some students hands-on ability, the use of theory to practice the ability to operate more weak, a lot of e-commerce when it comes to teaching limited to the theory of teaching, the content come from the books for some of the strong operational, such as consumer online shopping, signing of contracts between enterprises, the establishment of many other online stores when it is only by teachers with some text, pictures , slide lecture to the students the process and steps to reach the expected benefits.

2 weak teachers
Teachers currently teaching in e-commerce is mainly computer science or management professional teachers in the teaching focus on either Technology or business focus, be able to take both at the same time not many very good teachers, while e-commerce is a complex interdisciplinary course, it requires more specialized teachers.

3 The project of e-commerce practice still continues to explore the stages of teaching
Present in non-professional students arrange e-commerce e-commerce a few specialist courses, especially as International Trade professionals, business professionals, logistics management and other professional courses will be set up e-commerce, but in the position to grasp the course there are several views. After nearly two years of my constant self-exploration and learning, always concerned about the needs of business conditions for foreign talent, that teaching should be prominent International Trade Professional e-commerce practice, not only to equip students with online trading operations, but also know how to create simple web pages , image processing, network maintenance and promotion capabilities.

Second, e-commerce practice teaching reform
International Economic and trade professional e-commerce practice teaching reform although there are many obstacles, but we conducted a number of exploration, from the current teaching of view, project-based teaching of e-commerce practice teaching hospital of the International Trade in professional from the implementation phase has come to explore, and the continuous review and improvement are the specific reforms are as follows:
1. Project-oriented teaching the main line, and try a variety of teaching methods
Project-based teaching is the teachers and students through joint implementation of a complete project work carried out Education activities. It is "action-oriented" pedagogy of a A project is planned, with a fixed start time and end time of work in principle after the end of the project should have a more complete product or work.

Based on the author Trade professional training programs and curricula, the professional e-commerce courses, the overall curriculum design, use of project-based teaching. The course project is divided into six, namely, understanding e-commerce, information gathering network, network information, promotion, online commodity trading, online account management and simple image processing each item corresponds to a specific task and put forward specific competency standards.

In the teaching process, the use of multimedia teaching and training rooms, a combination of practical operation, after completion of each project students have the appropriate operations, the ability to have different training, and finally have a unique form their own results in the project teaching implementation process to take a variety of teaching methods and teaching methods, mainly in the following three:
1.1 Project-driven pedagogy
In the course of practice teaching, adhere to project the main line, the process of reconstruction work on the practice of e-commerce courses to professional training in international trade as the starting point, the real job working with the actual course requirements docking, the establishment of e-business "practice is relatively system, relatively systematic theory "of professional practice system, vocational skills training to achieve the purpose of the project is mainly teaching using the teaching method, implement the practice of teaching has always been.

1.2 Scenario Approach
Although the direct use of e-commerce practice teaching network practice, but comes to online transactions and enterprise website construction and customer management, because there is no direct available resources, and student capacity constraints, we generally use our e-business simulation software that " Zhejiang Branch e-commerce simulation software "for teaching by modeling the actual situation, increased perceptions of students, enhance knowledge, understanding, improve their skills.

1.3 interaction teaching
Students into groups to discuss an issue, students to the podium, teachers and students to ask questions of other groups, through interaction, to inspire each other, learn from each other, common purpose to improve.

(2) to take "Jiazheng style" assessment method
"Jiazheng style" evaluation method is the evaluation of hospital-specific quality of the evaluation system of students, divided into theory and skills assessment examination in the past, teaching, our e-commerce system of specialized courses in international trade is the basic course, pure theory test , as is often the time to end with "a paper set for life" in the form of the decision of students to master the course is good or bad, any real talent needed to develop vocational Education. Links to free download http: / / www.hi138.com under the guidance of the leadership at the college, e-commerce practice teaching had a positive assessment of the reforms, combined with the characteristics of project-based teaching, in teaching skills-based assessment, supporting the theory examination. enough theory to students principle, the use of normal operation + performance + theory beginning of a book of classroom assessment in the form of make-up make-up using Juanmian, skills assessment to set up a proportion of each project, completion of an assessment of a project, from the understanding of electronic commerce have to e-commerce model analysis, there is on the machine from the text to demonstrate a direct action only when the sub-project appraisal pass before they can participate in a project under assessment and learning, so you can ensure that students truly master the skills, the real learning has been used.

The evaluation system and the learning objectives and learning methods correspond to the effective test students in learning, and assessment to motivate students to master the skills and knowledge for the purpose, and constantly foster the confidence of students, foster a sense of accomplishment, to stimulate the curiosity of students.

3. Build an open platform for e-commerce practice teaching
I have specialized in international trade simulation software and e-commerce simulation software, but software is after all just a simulation process, and open e-commerce platform, including practice teaching campus network environment based on shared internal experimental teaching resources, and the use of the Internet for free resources for e-commerce experiments now, by professional teachers and school leaders to explore common e-commerce practice teaching hospital of the future in the practice of extra-curricular activities, pay attention to it, the use of extra practice for students to have more training opportunities.

Third, the effect of e-commerce practice teaching reform
Up to now, I School of International Economics and Trade has two graduates, the total number of 800 people, the employment of students engaged in e-commerce related work for nearly a quarter of e-business courses from the original pure theory into the practice mainly on teaching, teaching methods have also been continuous exploration, has achieved some effect of the reform.

1 significantly increased students' practical ability
Vocational students practice itself requires heavy emphasis on skills, we conducted a project-based teaching e-commerce practice teaching reform, international trade practice of e-commerce capabilities of students have made great progress, and students online shopping, online transactions, network information collected before the training mode, with the ability of the students out a lot of progress.

2 award-winning e-commerce competition
Hospital every year, the organization of international Economic and trade professional students to participate in competitions sponsored by the Committee, Zhejiang University of Technology e-commerce race for three consecutive years are given 1-2 third place, competing against 40 players are from the province The e-vocational schools to the students, but I practice teaching school reform through e-commerce e-business skills training for students to grasp the situation well.

3 increase in the number of students start
According to incomplete statistics, current e-commerce majors have several students in each class Taobao shop, their own businesses after graduation students in Internet businesses accounted for the majority of students, in the past, when students are in class few dare to buy things online and even some not, but we had after the reform, the practical ability of students increased, the number of entrepreneurial success has been increasing every year.


References:
[1] Deng. "12345" teaching mode applications - e-commerce practice teaching vocational exploration [J]. China's management of information Technology .2009 (22).

[2] Shi Han Xiao, Wei Guiyi e-commerce professional practice and teaching innovation research [J]. Heilongjiang Education, 2008 (9) Links to free download http://www.hi138.com