On the development of mobile e-commerce problems and countermeasures _ papers to write network

Papers to write Net: Paper Keywords: mobile e-commerce development strategies
Abstract: This paper briefly introduces mobile e-commerce market problems and the development of mobile e-commerce recommendations with countermeasures.


0 Introduction
Mobile Commerce (M-commerce) refers to cell phones, pagers, PDAs, notebook computers and other mobile communication devices and wireless Internet technologies posed by an e-commerce system. Compared with traditional e-commerce, mobile e-commerce can really make anyone at any time, any place to get information across the network and services for its mobile e-business flexibility, simplicity and convenience advantages, such as e-commerce development has become a new direction. But at this stage, China's mobile e-commerce are still some problems, such as: security, wireless channel resource shortage and quality problems, the mobile terminal design issues, etc. To facilitate the rapid development of mobile commerce, mobile terminals must be taken to improve the design, improvement payment and security certification system, to expand the scope of application and content-rich services and other measures.

1 current problems in mobile e-commerce market
1.1 security user authentication, security and privacy protection of these sensitive issues, there is no completely standardized, legal, security issues should be considered first and always guarantee a problem unique to the threat of mobile devices is easily lost and stolen, and loss means that other people will see the phone, digital certificates and other important data, get the wireless device can move people to pay to access the internal network and file systems, wireless communication network as an open channel, it gives wireless users with to the freedom and flexibility, but also brought a lot of insecurity, such as the content of communications vulnerable to eavesdropping threat, the threat of network roaming, wireless communication standard for the attack, steal the user's legal status, the integrity of the data threat, the identity of communicating parties likely to be counterfeit and tampered with the contents of such communication.

1.2 wireless channel resource shortage and quality problems that we know that in 802.11b / g cases, the available channels will overlap in frequency interleaving, resulting in coverage of the network service area only three non-overlapping channels available, the results of this service area users only these three channels can share the data bandwidth of these three channels are also subject to interference from other radio sources, because the 802.11b / g WLAN standard using the most commonly used 2.4 GHz radio frequency band, while the band is also used in various applications, such as Bluetooth wireless connectivity, mobile phones and even microwave ovens, these applications generate interference in this band may further limit the available bandwidth of WLAN users.

1.3 mobile terminal design issues present, China's mobile device memory, the total storage capacity and screen size and battery (for wireless transmission is limited, and to support a wide variety of equipment, in addition, a small display and inconvenient complex data input method is still bound by the mobile Internet easy to use and its function in the important obstacles.

1.4 The current business problems for customers, the vast majority of mobile e-commerce applications in the transaction is relatively frequent and low prices (for example Jiaodianhuafei, utilities and other services, the various institutions to develop mobile services are basically the same, usually because of its unity in the service content of such business is currently making a variety of ways to pay a supplement, especially now that most mobile phone users and some are not accustomed to or do not recognize any of the mobile e-commerce situation, if you want a wide range of implementation of mobile payment is relatively very easy.

1.5 According to the contents of the lack of research investigating the problem, most mobile business users are most dissatisfied with the content, because users tend to spend money they need but can not find the real valuable information. Advanced in this way to get just news , weather, shopping information, it is difficult for users to have a strong appeal from the WAP site content, it can provide content free of charge via other channels. the higher costs also affected the pace of development of mobile e-commerce , the research survey, 87 percent of the cost of mobile Internet users concerned, 69% of the users concerned about the richness of Web content. Links to free download http://www.hi138.com 1.6 user perception, the problem China's current tariff lack of market penetration of mobile e-commerce, domestic consumer and business awareness of mobile commerce is still relatively low, do not know by what they can get mobile e-commerce benefits. enterprises to adopt mobile e-commerce is too cautious, users can not "rush" try, enthusiasm and general optimism about the subject of mobile e-commerce market, there is a clear contradiction between the present, when doing business in the use of mobile phones, using the short messaging service message is a very important way of transmission, transaction costs are relatively low, However, some business types (such as shopping and other short message can not be used to achieve, if adopted by voice, call charges will be produced, resulting in increased transaction costs in this case, the use of mobile payment than the cost of more traditional payment methods .

2 proposals and the development of mobile e-commerce strategies
2.1 develop portable and efficient security protocol compared with traditional e-commerce models, mobile e-commerce security vulnerability. Thus protecting the user's legitimate messages are not violated, is the urgent problem. How to protect the legitimate user information (accounts, password, etc.) are not violated, is an urgent need to address the problem. In addition, our country should solve the electronic payment systems, product distribution systems and other safety issues. To solve this problem, you can approach a conventional electronic absorption Business safety precautions, use common encryption technologies, such as private key encryption technology, public key encryption technology, digital envelopes and digital signatures technology.

2.2 improve the quality of wireless channel resources to service providers should use to optimize network bandwidth, while increasing network capacity to provide more reliable service. With the combination of mobile phones and the Internet, wireless Internet access has become a new trend, IDC latest research shows that , the global wireless Internet users than wired Internet users by the third generation mobile communication (3G) and development of the Internet, mobile terminals can be applied up to 2Mbps of bandwidth communications for mobile e-commerce to provide high quality services should be to accelerate 3G adoption and promotion of efforts to gradually reduce mobile call charges and Internet charges.

2.3 In order to improve the mobile terminal device to attract more people to participate in mobile e-commerce activities, to provide convenient and reliable mobile devices for wireless devices using WAP, the smaller the cost increase is only allowed in mobile terminal design: In order to attract more more people to participate in mobile e-commerce, enterprises should improve the design of existing mobile terminals, should also develop a multi-function mobile devices, using easy-to-WAP wireless devices to provide convenient services for mobile e-commerce .

2.4 to expand the scope of mobile e-commerce application development of mobile e-commerce will enable ordinary consumers to book tickets, pay for the stock trading and financial benefit of mobile commerce applications should also include airport self-service check-in, entertainment tickets, transportation payments, the user can view the balance on the phone, bank transfer, prepaid and other mobile networks.

2.5 rich mobile e-commerce services as the further expansion of the traditional e-commerce and enhancements, mobile e-commerce in the content should also be more abundant, such as to provide users with multimedia, consulting, advertising, shopping, quiz, news and other services in people's increasing demand for mobile services, the services will also be ringtones games, search for navigation, mobile phones and other aspects of reading to diverse changes at the same time, the contents of these services should be rich to avoid paying the fee, but users have to less than the required information, which requires telecommunications carriers to strengthen cooperation with content providers, even the most popular site on the home page also allows content providers such as offline advertising.

References:
[1] Liu Yang. Mobile commerce - the modern business model [J]. Telecommunication engineering and standardization, 2003, (06:60-62.

[2] Shen Xiaofeng. Mobile e-commerce market analysis and research [D]. Shanghai Jiaotong University ,2001:1-25. Links to free download http://www.hi138.com