On the E-commerce logistics and distribution

[Paper Keywords] e-commerce logistics and distribution of Information
[Abstract] In this paper, the status of e-commerce development in China, analysis of the logistics in e-commerce operation, that the era of e-commerce logistics and distribution problems, and from the clear distribution channels, improve the distribution system, improve the quality of service delivery China e-commerce logistics and distribution aspects of the development model put forward ideas.


With the rapid development of network technology, the rapid development of China's e-commerce, B2B and B2C business market turnover rose substantially, more and more traditional companies try to break the traditional trading patterns, the introduction of online trading business. However, China as a developing country, the logistics industry started late, low level, the introduction of e-commerce, e-commerce activities do not have to support the level of modern logistics, especially e-commerce not subject to geographical and time constraints, Users online shopping scattered, difficult to form a centralized scale delivery of goods traffic, resulting in increased difficulty of logistics and distribution, so logistics evolved into many aspects of e-commerce weakest link, to a large extent restricted e-business.

At present, the practice of e-commerce in China, engaged in e-commerce companies have taken the three logistics and distribution patterns: First, the whole logistics system, that the domestic Internet-based, to all regions of the existing logistics system by agreement linked together to form a full range of direct investment throughout the distribution network, the second is a regional single business system transformation model, that the original single local regional distribution site based business, and be integrated into a single business to business services like through computer networking, network system, automation management, and three professional distribution system is the transformation of modes, such as postal communications, rail, air, water, motor and other departments to use existing resources to improve the national transportation network for professional distribution. Nationwide, China has long been affected by the planned economy, the low level of socialization of logistics, logistics management system disorder, has three types of e-commerce logistics and distribution model is not mature, the efficiency is not high, thus resulting in e-commerce for most enterprises is not rolling in profits, but a heavy loss.

Clear e-commerce logistics and distribution channels, improve logistics and distribution system, improve logistics and distribution service quality, is a business imperative, while the realization of China's e-commerce logistics and distribution model to develop logistics and distribution operations, through the following ways:
1. Perfect to adapt to e-commerce logistics and distribution infrastructure needed to
Construction and improvement of logistics and e-commerce infrastructure to adapt to China's logistics industry related to the level of development and international competitiveness. Must strive to promote domestic and international logistics standards of logistics integration, including logistics standardized terminology, standardized and logistics equipment, logistics and standardization of bar code, which requires the relevant government departments and industry organizations to measurement standards, technical standards, data standards, logistics, operations and service standards and so prepare the ground while on the highway network construction and improvement of logistics and distribution center planning and management, the Government should strengthen investment, and strengthen guidance and management, by providing good services and infrastructure to guide the construction and improvement are implemented. In addition, the establishment of public Information exchange platform and only rely on the Government and relevant industry associations for their support and guidance can be established.

2 and improve the relevant laws and policies
For e-commerce logistics and distribution problems with the relevant government departments should actively study the characteristics of e-commerce, the rapid development of targeted laws, regulations and policies to regulate e-commerce, businesses and consumers to increase trust in e-commerce sense. Links to free download http://www.hi138.com 3. strengthen the software and hardware, and raise the level of integrated management of electronic
In the age of electronic commerce, Information is the lifeblood of the logistics business, it is necessary to establish an integrated logistics Information system, to achieve continuous, simple, error-free data movement, real-time, automatically update the data and increase the visibility of the whole process of logistics for This requires the establishment of the compatibility of the database, the database is the basis of Information systems, not only with the operation of any enterprise system is fully compatible, but also has the scalability to meet business growth needs.

4 perfect logistics service system, the development of distribution center
Distribution is the product of the development of commodity markets, with high-volume, small batch of logistics and distribution activities gradually a small quantity batch replaced by personalized, diversified market demands more and occupy more market share, distribution E-commerce has become a central part of the logistics activities and the ultimate goal, therefore, organized around a series of logistics and distribution activities must demonstrate an active market mechanism. logistics and personnel within all departments for distribution should be market-oriented, surface to customers. In addition, the logistics enterprises to change the concept of a single delivery, complete service to help e-commerce company, to provide more value-added services, such as tracking product orders, provide sales statistics and reports, etc. the only way to keep electronic the pace of business, not out of the market.

5. Optimization of logistics management information capabilities to improve the level of information
The performance of logistics information: the database of logistics information collection and code, logistics information processing of electronic and computerized information standardization and real-time, logistics, digital information storage, etc. Therefore, bar-code technology, database technology, electronic ordering systems, electronic data interchange, radio frequency technology, management information systems, enterprise resource planning and other advanced management strategy should be in our logistics and distribution companies to promote the use of Information technology is all the modern technology and management tools, and that only achieve Logistics distribution of information in order to assume the age of electronic commerce logistics and distribution industry, given the historical task.

6 great efforts to train high-level logistics and distribution talents
E-commerce logistics and distribution in order to meet the new requirements of the industry, we must vigorously develop the theory research and practice in logistics expertise to understand the theory and practice of e-commerce expertise, not only understands technology but also understands IT e-commerce network of Economic man, thinker e-commerce but also understands the complexities of modern logistics. training approach and model can be varied, the key is with reality, focus on practical operational ability and operational experience, a clear direction to guide, market demand and training will play a scientifically sound means of a strong role.


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