Watch the video on sites from the network media trends

[Abstract] With the further development of online media, video, website development clear to a new era. Video web development is primarily the gathering of information content to meet the needs of different levels of users. Followed by a community-based atmosphere, to meet individual needs in addition the corresponding system technologies and national follow-up to ensure the supply of more and more emphasized.

[Keywords] high-definition content aggregation community-based personalization trend

The rapid development of Internet media, continue to spread and affect the corresponding extension of the media, the media attached to the network fast, convenient means to continue to develop their own, forming their own space, just use the video Web site right time. The use of network video site Road facilitation of the media, civilians, quickly and gradually grow their own, many of the Internet media, especially video sites have sprung up to create, such as "excellent cool", "potato", "cool 6", "six-room" and so on.

After a decade of China's Internet media development has begun to take shape, along with economic and social changes, users also in this decade, a new development, both technological leap, it is users thinking of updating. Various network media such as search engine, comprehensive portal, instant messaging and other rush into the sky. The rapid development of online media, resulting in a lot of immature Internet media technologies, we still need to constantly reflect on.

Various forms of media with the network from the traditional to the contemporary model of change, users can browse to the network media over a variety of traditional media. Internet media representatives must form their own, to highlight the new media age online media representation function (Xuhua Lin Jianping, 2008. video site with its convenient, quick edge to meet today's visual culture trend, a new visual information on the impact of traditional and contemporary media. 2006 is the development of video site peak year, known as the "video sites first year." In the same year, China's video site to about 180 homes in China almost overnight become the great power of video sites to catch up with the "Shenzhen speed." which in any industry is unthinkable. During the Olympics, to reach millions of Internet users viewing times, also broke the record of downloads, online watch the Olympics became the people's fashion. video site will slowly become the people's lives, with television viewing patterns of comparable .

First, the development trend of video site
Decade of growth has gone through a "2008" prosperity, the face of "rapid" and "disorderly" changes will be a rational choice. Video network to share content from the beginning of the bottom, as video sharing, even if rough model, but a blend of video content, video resource gathering, followed by on-demand platform to introduce people to model initiative, participatory listening mode. At this time, his mind is pure freedom. there is a combination of traditional and fashion into network television , on the basis of the television added a "network" word, ubiquitous network. In addition, the formation of film and television drama film library, which is never a warehouse full of endless, here with the latest TV shows, movies, there are nostalgic content, as long as you need can be retrieved here.

1 video site as a media content sharing from the beginning
Play video site will further advantage of the media, mainly in the video content sharing to meet the diverse needs of users with video content to share the first like a piggy bank for people to provide information storage space and distribution platform, people can watch online and video downloads, stimulated the enthusiasm of individuals, such as photography enthusiasts picked up his camera filming his own machine like the video with friends around the country and even the world to share their video content. "take off" family expressing their own way of life, of view of society. So, we all like to shoot their own stuff uploaded to the site to let people share and watch all the people have taken deep into the lives of ordinary people.

In China, more people are not accustomed to the sun their lives online, our "universal capture" is not working yet, "shoot off" more young people's behavior, they highlight the personality, to express the sound, these can not meet the growing need for video content, this way, slowly video-sharing face a considerable bottleneck.

2 as on-demand platform, watch the video site to introduce a new model
Website as a platform for video on demand, breaking the traditional media viewing patterns, the introduction of a new initiative, participatory viewing mode, so that more users to truly become the masters of the network face of video content sharing can not meet people's needs time, when people for the live coverage devoted more attention when the live video and the debut. who, with his fast, the content continues to attract large audiences with different interests. This is more stylish way young people won a high reputation. TV show, news, match live, and so on into people's eyes, it is the first time to enjoy their favorite programs, and he and the distinction between television, many television programs can not live He can play the first time, the introduction of more attention. and therefore live slowly affecting many people's lives, people no longer single-minded attention and television, but more to see video live, fresh look at some of the more and faster information.

3 Internet TV into the
Fresh and stylish yet traditional network television slowly into our lives. TV function is a social, Educational, entertaining as a whole, and timely communication is difficult to go beyond the advantages of various media. the marriage of TV and Internet is inevitable. network television in this quietly born under the flow of network television, such as network television in general and can watch TV programs. people put aside the traditional TV, came to the screen, keyboard, mouse next to the opened a new way of watching television environment, the same as the usual TV can watch a variety of TV channels and programs, experience the pleasure of network television, perhaps feel that this aggregation of content is superfluous, after all, this new It has broken the traditional way of life, a new way of viewing the concept into people's lives, people will be able to watch, time watch and record TV programs.

4 TV drama film library formation
The most important and largest video site's video content is movies and television, so it needs to form a great TV drama film library, while he can not afford to do so only with film and television companies.

Early video sites do not matter "ism" led to a number of copyright disputes (YE Jian-hua 2008), film and television sector is much greater than the cost of investment losses, leading to joint response, so that they suffer. Video content site requires the aggregation of film and television sector further break the monopoly of television. more new movies and TV dramas to fill the gap and win the attention of Internet users, was also nostalgic TV drama filled these institutions need to assist film and television. the situation of film and television sector is not optimistic - CD severe market downturn, broadcasters monopoly, no new markets to make an inventory of pieces is not enough. TV drama film library of the line into not wait. collaborative approach is varied, and each other to invest in the network premiere drama in the form of open Web viewing of a new situation, or you can buy movies and television spots, advertising icon pasted to bring movies and television advertising to win more market with the profit model of the upgrade, users enjoy the benefits of traditional television and television drama monopoly will be broken, more TV drama filled our lives.

Second, the video Web site development, high-level requirements
Video requires a high level of website development is ultimately improving the quality of video content With the end of the 2008 Olympic Games, "HD" The word has gone deep into the homes of ordinary people at home (Xiang Fei 2009. It has the quality of video content for the pursuit of higher , the first high-definition television to the then television production has slowly from the central to local high-definition, video sites, the face of our friends, the face of television competition is so fierce, who in the video quality on the upper hand, who will Better to win the next video website market.

1 high-definition video content
The high-definition video content is the future trend, which stems from the amount of video content for Internet users reached after the satisfaction of Film and Television in its original format is relatively large, high-definition, but for network technology, its format too often be compressed and then uploaded to the Internet led to changes in the original Mo Yang, viewing lower.

Some video sites, like "You cool," although there are a lot of video content, but TV drama has not yet reached this high-definition, although there are technical limitations, but ultimately is not "high definition" concept. Video site development or the concept of key changes, the need for a more forward-looking ideas for "high definition" must be thoroughly understood, and turn it into reality. Especially for viewing movies and television, people are more accustomed to a clear picture of not boring the small screen, big screen too vague.

The technical aspects of the video sites do there is a high-definition of the problem, this is only a matter of time, the current TV series, movies are in extensive use of high-definition equipment to produce, and even TV shows.

(2) community-based mode of communication
Community-based mode of communication in various forums has been very common, but not in the popular video site. Community-based model can be good to narrow the distance between us in exchange, you can personalize the communication, can also be business more exchanges, but, whatever, should be "friends" type of communication, only to return to the self really sincere friends in this community-based communication mode, communication is divided into individual behavior and business practices of community-based mode of communication exchange is one of the exchange of individual behavior. people watching the video at the same time share their feelings and experiences and meet like-minded friends. individual behavior of online communication to a passive viewing mode converted into a an active view, so that people can participate in finding a manager, producer, the evaluators feel, whether it is a newspaper, or TV, so it has been tasted by a long time forced to watch, and this whole The new model will once again break the shackles of tradition, so that people feel to achieve a "peak experience" of the state.

Community-based mode of communication is another side of the business practices of the exchange. All his acts are to exchange business center, including experience, models, advertising, efficiency, etc. are generally dominated by the Propaganda Department of the company, different companies propaganda unit here freely, cooperate, negotiate business, in exchange to find a value-added, to achieve value-added services in exchanges which can not only communicate the experience of business practices, companies can communicate with each other emotionally.

Third, further development of the video content site
Further development of the video site's content infrastructure needs further refinement, especially in personalized attention to human-centered design. Video web development is simply friends, is the click-through rate, so video sites in the development must pay attention to their hearts, They feel as personal growth in different environments, very different personalities, different role expectations of individuals and we will design special custom, display, search. so that people in their favorite way to watch the video, it will be one kind and considerate service model. Links to free download http://www.hi138.com 1. Personalized custom video content
Personalized designs, the first is customization.

First page, different users for the color, not the same as understanding the structure, and therefore suitable for different users select the color and structure. Second, the content of the custom, as speed limits, time uncertainty, easy viewing of users in time can not be successfully watch their favorite video content, which is a headache, according to customization requirements, users can customize at any time, as long as the book is good, the video site will record your login information and scheduled video, and then track Download Play so you can always watch their favorite video content. Finally, relevant comment customization. video site is not without text paintings, but a comprehensive online media. After watching the video, you can customize the text information related to video and comments to our in-depth understanding of video information.

(2) video display of personalized content
Personalized display also occupies a very important position.

Presents a variety of video sites, mainly in general are to be divided into several categories, and then click enter, or landing at various rankings, such as potatoes on the case, it can easily be found in their favorite video, to find their favorite TV drama. the distinction between this category so users easy and fast to find their own favorite, but his lack of a personalized design.

Personalized display, and launch with the current trend of graffiti mode, so that a personalized video Web site displayed in front of us. Video content should firmly grasp the needs of their users. Can not blindly content aggregation, but to achieve a personalized selection in the display, in fact, the aggregation of content you can find in your favorite, but this method can not bloated good use of resources. Personalized display, In particular, the video site to highlight its advantages, some sites do not pay attention to this very bland confused, it is difficult to attract a wider users.

3 video content personalized search
Personalized design, ultimately reflects a personalized search.

Search engine development can be traced back a long time, but the personalized search is not long, either Sogou, or Baidu, they do not form a truly personalized search. Personalized search according to the principles of human-centered, to a proactive mode to show to watch while the people for different personality, love a bad different, so the video site to be a "distortion" of composition, in which people in this combination can be deformed according to their needs change, form their own search mode, which is personalized search.

Fourth, technology and policy foresight
In terms of technology, network technology, the Internet all of the dispersion of resources, organic integration into together, resource gathering. Video sites in the network technology, only a small part, but hard to replace, especially digital compression and digital storage technology. Web technology in the video the two of them occupies a very large proportion, a lot of video content needs to be compressed, you need to store, in order to improve the quality of video content they have to rely on technology upgrades. the most important technology is a wideband technology, "buffer" is restricting video Web site development, the biggest obstacle problems be solved (Fan Shousi 2005).

Operation of the video site due to the size of video content, the quality of different storage formats can not be original, combined with the limited storage space can not all be stored, using advanced digital compression technology has become inevitable. Web site development to today's digital video compression and Storage is not a simple "space" concept, and will be raised to a kind of "quality." improve compression quality, not to space compression, but for the quality and compression in this operation, we need more compression concept update, upgrade storage concept, in order to serve the needs of economic and social development (Hai-Qing Wang 2003.

Another key technology is the broadband video site. The source of the video site constraints can be said to "buffer", and the speed issue, maybe we are not fiber, perhaps the constraints of broadband technology, broadband technology has not only need to update the network speed improvement, but also multi-angle information sources needed to emerge. The future will be wireless Internet-based network development, and information sources that point for more in the future will appear in the network, we will replace the unlimited access is limited, the future of network technology will fully break the "buffer" zone to all the ills that people will wait no longer, no longer the same as the TV station for the (Guo least 2006.

Policy, the video Web site development, whether the content of the audit, or copyright issues, we need national laws, regulations and policies with the corresponding At this stage of national networks and video sites for the development of laws and regulations are mostly associated with the provisions of television and film, For example, <<Internet audio-visual program service regulations>>, "State Administration of Radio, Internet, audio-visual content on the strengthening of the management notice>> and so on and such <<>>,<< TV films screened permit issued license>> and other associates. for the supervision and management of video content sites a serious shortage, the absence of more specific provisions.

Countries and the relevant functional departments are gradually strengthened the legal network video monitoring, auditing and copyright issues, especially the laws and regulations of the study and practice of network audit have a lot of loopholes, and these vulnerabilities can often be managed can not intervene, so surveillance audits in these areas, but we need the co-ordination mechanism, and the national policy in this regard is very important to support, whether the relevant provisions of the law or need more supervision and coordination to play the actual cut for copyright, it the copyright is different from paper and film, the network has a greater degree of tolerance, communication channels and a broader audience, so the law and policies on the need to integrate into the "tolerance", the only way the network is more suitable for dissemination and development of video content.

Video site policy considerations need to take full account of the existence and development of the video sites of the actual situation, only do "interaction effect", in order to better promote the development of video sites.

V. CONCLUSIONS
Internet media era, more and more people take advantage of this convenient, fast media, to achieve their own for access to information, the video site is their first choice. Video site as a media and mainstream media will become the competition's main rival, the formation of own on-demand platform, publishing platform, Film and Television film library, network television model. no doubt, the video site's development is facing many of the technical and policy issues, etc.. comply with the law of development of the video site, I should add a rational treatment, objective analysis and research, the development of video sites face problems, so that more users benefit from it. This is the essence of the study.

References:
[1] Xuhua Lin Jianping: On the development of Chinese online video site status and trends <<Hengshui College>> 2008.4
[2] YE Jian-hua: On Intellectual Property, 2008
[3], Xiang Fei: Beijing Olympic Games online video communication status review and analysis [J], <<Journal of Physical Education>> 2009
[4] Fan Shousi: cable broadband network technology is now practical manual, 2005
[5] Hai-Qing Wang: website development and video production, 2003
[6] Guo Man: Broadband access technologies and applications, 2006

Links to free download http://www.hi138.com