Hebei Tourism on the path to enhance innovation capability

[Abstract] promote regional Tourism Innovation is rapid and sound development of Tourism in the region to support an important way the article regional Tourism by Hebei Province-depth perspective of Innovation there is a problem that Hebei regional Tourism Innovation capability, should make full use of Beijing Tianjin-Hebei urban agglomeration effects on the region's role in promoting Innovation performance, Innovation and regional Tourism to further improve the investment system in Hebei Province, Hebei Province, improve production capacity of regional tourism innovation, optimize regional tourism innovation management system in Hebei Province, Hebei Province, to build innovative platforms to support regional tourism system.

[Keywords] Cities Regional Tourism upgrade path to innovation

Tourism is an innovative industry, the concept of reform and innovation gave birth to the modern Chinese tourism industry, government guidance and institutional reforms to create a brilliant domestic tourism. "Eleventh Five-Year" since the tourism industry in Hebei Province maintained a 17.2% average annual growth rate, four percentage points higher than the economic growth In 2009, despite the financial crisis and other negative factors, the tourism industry is still bucked the trend, tourists 122 million passengers, up 25%, 71 billion yuan of tourism revenue, 28% growth in the tourism industry in order to maintain stable and rapid economic growth has made important contributions, but compared with the advanced provinces, and the area around Beijing and Tianjin Bohai advantages compared with Hebei, ranking the country's total economic output in the phase ratio, rate of development of tourism in the province, industry size, product level, management level and so there is a gap, the economy is still relatively low contribution In 2009, the province's tourism revenue to GDP ratio of only 3.96% lower 10.8 percent in Liaoning, Shanxi, 8.2 percentage points to 4 percent in Henan, behind the brothers around the provinces, tourism income is only 18.7% of Jiangsu, Guangdong, 23.1%, 26.8% Zhejiang, Shandong, 28.9%, significantly lower advanced provinces in tourism.

First, Hebei Province, the problems of regional tourism innovation
1 knowledge creation capacity of poor practice lags behind theoretical innovation innovation
According to a 2009 report on China's regional innovation, knowledge creation capacity of 2009 rankings, Hebei Province, in 2008 the same research and experimental development in Hebei Province, full-time staff equivalent growth rates, government science and technology investment to GDP ratio, growth rate of government investment in science and technology 3 indicators of the national rankings, respectively 29, 27, 27, is behind the national level, knowledge creation capability is poor. For the tourism industry, knowledge creation capability and advanced provinces, there is also a wide gap between theoretical innovation lags behind the practice of innovation. Mainly the weak capacity of independent innovation in the tourism industry, patent ownership is obviously insufficient, and the province's total economic output not commensurate with the scale, brand awareness is weak and tourism enterprises, the national well-known, internationally-known brand less strong, not strong intellectual property protection, lack of awareness of the importance of intellectual property rights.

(2) the limited supply of innovative resources and great demand of innovation does not match, difficult to produce the expansion effect
Innovation in the enterprise, integrated indicators in Hebei Province in 2009 the country ranked No. 23, the national innovation infrastructure integrated indicators ranked 15th. Indicators, the percentage of growth and indicators are located in the rankings behind national level, Hebei Province and other regions shows that the gap is widening. Hebei Tourism transformation and upgrading, creating a huge demand for innovation, and regional tourism innovation in some limit on the guarantee of the effective supply of innovative resources. innovative resource allocation model, there are still some problems, still the main mode of project-based, the tourism-related departments are keen to engage in a variety of programs. the goal of each level planning are too large, and can put the resources do not match, leading to unit input intensity is not high, the result is not a good use of funds. In addition, tourism planning at all levels of duplication between the serious, many of indomitable spirit of the big plans have to be not remain still in the slogan stage.

3 the flow of talent still on the constraints of the systems and policies
On the whole, professional and technical employees in the tourism industry, Hebei Province, a total of 78 333 person staff, 16.95% of total employees;, the senior management of a total of 49,323 people, accounting for 10.67% of employees. Bachelor degree or above 20,487 people, accounting for 4.33%, college education, 76931, accounting for 16.64%, secondary or high school were 214,309 people, accounting for 46.36%, middle-class below the low level of general education from different departments of view, tourism workers the proportion of college education the highest education and scientific research departments for 5151, accounting for 88.51%, followed by travel agents 9148, accounting for 59.9%, tourism management 1383, accounting for 50.02%, employees in other departments caught a college education less than 30%, of which commodity production and sales employees in the lowest educational level, college education, to 2219, accounting for only 10.96%. lack of scientific and technological activities, provincial universities, research institutes and enterprises of the low level of scientific interaction, directly restricts the regional tourism innovation and efficiency.

4 regional tourism innovation performance is not obvious, local protectionism hinder innovation activities in inter-regional travel
2009 Hebei Province, comprehensive indicators of regional innovation capability, innovation and the economic efficiency indicators of the country ranked No. 25, the macroeconomic indicators of the nation's first integrated 12-bit, the nation's first comprehensive index of industrial structure 27, the international competitiveness of industry, the nation's first comprehensive index 17 bit, the nation's first comprehensive index of employment 21, an integrated indicator for sustainable development and environmental protection the nation's first 27. composite indicator rankings can be seen, due to local protectionism hinder, to some extent reduce the cross-regional tourism innovation, making the region tourism innovation performance is not obvious, according to 2009 China's regional innovation capacity analysis report data obtained, Hebei Province, the level of regional tourism and innovative services, innovation infrastructure, the regional tourism market in the country in the column, a slight increase in the quality of tourism workers, but there is still a wide gap between the advanced provinces, financial environment, the level of entrepreneurship in the country behind the overall target level of innovation environment, the overall index, Hebei Province, ranked 22, compared with 2008, down 5, lower level in the country, in more on the eastern part of the rankings after which the medium-sized enterprises with the financing of scientific and technological activities in the country behind the top level indicator, Hebei Province, in the promotion of technological innovation in the tourism business environment need improvement. Links to free download http:/ / www.hi138.com
5 lagging tourism industry cluster innovation and individual innovation does not match the scattered
Yangtze River Delta, Pearl River Delta, Beijing, Tianjin and three city groups only 3.63% of the land in the area, gathered nearly 20% of the total population, has created more than half of GDP and 60 percent of the total industrial output value, shows a strong productivity and population, industry and wealth accumulation force. around Beijing and Tianjin, Hebei, and unique geographical advantages, and a rich tourist resources, with Chengde Mountain Resort, Beidaihe resort, Xibaipo revolutionary sites, clear the two sides of hills, north Pearl Baiyangdian, etc., has a high reputation at home and abroad, but a long time, Hebei Tourism is still in a "casual" situation, tourism benefits are not prominent .2008, the provincial government proposed to build "leisure travel around Beijing and Tianjin, Hebei Province industrial zone "has been to develop leisure and tourism industry, but there is no scale of the tourism industry cluster, the tourism industry, and supporting appropriate distribution area still scattered, difficult to form innovation efforts.

Second, Hebei Province, to enhance regional tourism innovation path
The size of regional tourism innovation depends not only on tourism in the region's innovation innovation actors and all kinds of innovative resources abundance, but also depends on the interaction between innovation actors in the integration mode of operation adopted, Hebei regional tourism innovation capability, full use of Beijing, Tianjin urban agglomeration effects on the region's role in promoting innovation performance, innovation and regional tourism to further improve the investment system in Hebei Province, Hebei Province, improve production capacity of regional tourism innovation, optimize regional tourism innovation management system in Hebei Province , Hebei Province, to build innovative platforms to support regional tourism system, thus achieving regional tourism resources in Hebei Province, innovation, market innovation, institutional innovation, business innovation, model innovation, talent and innovation, policy innovation.

1 sound investments in innovation system of regional tourism, Hebei Province
(1 sound Hebei innovative investment guarantee mechanism of regional tourism
With laws and regulations in the form of a clear government investment ratio of tourism innovation, structure, direction, management practices, monitoring mechanism and reward system, and gradually standardize the government's investment in the tourism industry innovation behavior and technological progress as a starting point, and actively promote innovation in government services , system innovation, management innovation, technology investment, especially investment in tourism theory, research and development to provide sustained and stable growth protection.

(2) Hebei Province to ensure the stability of the financial investment in tourism growth mechanism of Innovation
Hebei Province to establish both the tourism industry around the actual subject of basic scientific research and special investment mechanism of steady growth, scientific research into the management of departmental budgets at all levels of protection as the key to ensure that annual tourism growth rate of financial investment in scientific research was significantly higher than the regular financial revenue and the annual growth rate of expenditure would be a major tourism research, high-tech R & D and market-oriented, technology-based platform for building and other aspects of research and special funds included in the annual travel budget, to form a stable growth of financial investment channels.

(3 optimization Hebei Tourism innovative financial investment structure
Advances in the information age has brought people to travel way, information sources, changes in trading methods, the tourism industry is also bound by the information age and the digital age into the "intelligent" era financial technology optimized investment structure in Hebei Province travel and tourism management department gradual weakening of support for individual tourism enterprises, focusing on tourism, high-tech research, cutting-edge research and major theoretical research, focusing on research and development of tourism industry development constraints common problems and key factors to address bottlenecks in the development of tourism industry to promote the tourism industry technology level of restructuring and upgrading. Links to free download http://www.hi138.com