On the Library Information Service clients to develop

[Paper Keywords] consulting clients to develop Information

[Abstract] described a library Information service center customers to develop concepts and content to Guangxi Zhuang Autonomous Region Library (hereinafter referred to as Guangxi Library), for example, analysis of the characteristics of customers, then presents the customer to develop specific measures.


Consulting services are reference, literature search, SDI services, research and other forms of intelligence to customers (readers) to provide Information, data and documentation such as a higher level of business activity. Information consulting services to clients is the main library, how to successfully conduct customer training, customer loyalty, will ultimately affect the effectiveness of library Information consulting services.

1 customers to develop the definition and content
Definition 1.1 Client training
In the process of consulting services, through appropriate Education and training, enabling customers to improve the use of information consulting services and skills will increase their information consulting services for the trust, satisfaction and loyalty.

1.2 customers to develop the main content
First, the information Education. The reader's information and Education to develop the main elements of the customer. The reader through a literature search of knowledge, network information, information awareness Education, the reader's information awareness training, information capacity and information ethics, to master the ability to acquire knowledge and control knowledge, skills, adapt to the information society development.

The second is customer management. For the customer to develop customer management is the key to only establish a reasonable customer management system, by identifying, collecting, storing, managing and sharing customer data, customer development and management of all types can be achieved with the minimum The cost to advertise itself to develop the client's goal.

2 Guangxi library information analysis consulting services to clients
Library readers from various industries, the need for a different audience for serious, in-depth, detailed classification, to understand their different knowledge structures, skills, individual or collective consumer preferences for different readers take the appropriate industry services, training methods, to ensure the smooth progress of consulting services.

2.1 Government sector clients
Government departments working with global customers, decision-making and guidance, consulting services required for a rational analysis, logical, systematic, need to go through processing, concentrated form with facts, data, analysis, synthesis, recommendations, etc. Zhuanti information and advisory report for the overall co-ordination of government departments, planning, guidance, coordination, processing, decision-making services.

Guangxi Library Information Service in 1995-2005 as the government provides a newspaper clipping services, such as a monthly publication of the <<Economic internal reference>> through the collection of foreign newspapers reported in Guangxi, comments, and on China's economy development review, forecast, citing overseas Economic development efforts to good results for the regional party committee organization department provides a 36 "Party Information" feature newspaper clippings for the regional party committee propaganda department provides 36 <<art information reference>> for the autonomous region Politics and Law Committee provides over 1,000 articles, "drug" Topical; to regional labor department provides a 36 "labor protection" feature newspaper clippings; in the autonomous region of 36 provided by the Office of Personnel "talent information reference>> for the Construction Department to provide autonomous of 150 <<wall materials and building energy efficiency>> and so on.

However, library staff Guangxi lack of professionalism, providing information to government customers is not enough depth of consulting services, mostly in the collection, sorting, editing an election issue, the lack of through its own analysis, after processing a certain constructive advisory report, which to some extent, affected the Library Information Service of Guangxi overall level of depth direction.

2.2 Corporate Customers
Since 2000, Guangxi Library have been provided for the enterprise <<construction industry>> "Legal Professional>> <<business management>> and other newspapers and magazines and special clips, such as the Golden Melody Liuzhou, Guangxi Tianyi Communication , Guangxi this company and other units of information in the information provided consulting services for China Guangxi International Economic and Technical Cooperation on behalf of translated <<granite complete production line>> and <<Cement Plant Feasibility Report>> etc., for the introduction of Italy project to solve the problem In 2007, Guangxi Library began to seek further cooperation with enterprise customers, including 30,000 words <<automotive era ICT Information Services study the possibility of>> received by customers.

Over the years of experience, Guangxi Library provides enterprise customers with information and advisory services include the following three aspects: First, the literature for the customer information and data collected, the second is for the customer to complete the translation of foreign literature, third, independently or Collaboration customers to complete projects related to SDI. However, the information and advice to business customers services limited to collecting and editing material in the cultivation of corporate customers, the development of the times we are required to make the information consulting services to regain the initiative in order to gain influence. Well, such as overall business development strategy, talent strategy, technology development strategy, market expansion strategy, marketing strategy, establish scientific and standardized management, labor and personnel systems, human resources evaluation system, etc., for the enterprise to solve problems.

2.3 "three rural" customers
In China, the "three rural" is still the object of concern. "Three rural" large customer base, such as: village, town, village leaders, agricultural technicians, entrepreneurs, farmers, ordinary farmers, the consultation covers the required information Agriculture, forestry, animal husbandry, aquaculture, plant protection, soil nutrients, agricultural storage, processing of agricultural products, environmental protection and management of all aspects of the agricultural economy.

National implementation of the "Spark Plan" period, Guangxi Library published a series of planting, breeding information released to the counties, such as farmers to Jingxi information about tea cultivation technology to Qinzhou Shabu food provided by the yuba , soy milk production technical data, etc. In addition, consultants also regularly organize information for "three rural" activities, on-site release of information to farmers, face to face to answer difficult questions.

In rural areas of this vast, the potential customer needs can not be estimated. How to grasp the comprehensive agricultural development projects in strategic planning and rural Economic development trends in the organization of agricultural production, management demonstration projects, promotion of agricultural high-tech achievements of information consulting, etc. Fu Wu is very important, which is in Guangxi Library gaps in consulting services, but also for future efforts to improve and perfect direction.

2.4 public customers
With the rapid development of society, a higher level of public Education, public information consulting services, increasing demand. With access to information, control, transfer mode of changing public customers from the vast ocean of information quickly access to the information needs of their own to improve their daily food, clothing, shelter, and they also particularly concerned about the legal, medical and life items purchased, concerned about the car and housing, children's education, career development, personal and home entertainment, meals tourism information.

Links to free download http://www.hi138.com 2.5 Customer research institutions
Scientific research and technological development of domestic and foreign institutional clients strategy and technology policy, planning and programs important scientific, research and innovation system and other aspects of the information on the mechanism needs more. Dynamic tracking research institutions in science and technology services, research services research, research progress consulting services, technology consulting services to management decision-making, SDI provides information services and scientific and technological achievements appraisal, evaluation, acceptance, transformation, incentives and other aspects of the literature based on objective need to ensure its scientific authority.

Currently, Guangxi more or services provided by the library remain in the transfer literature, the data provide resources to assist in search of new projects and so on.

3 customers to develop specific measures
3.1 Library information consulting services to enhance the Guangxi team's level of operations
For information on the level of consulting services to a new level, we must first raise the level of its advisory team of business. One is to adjust the Library Information Service staff structure, the existing staff in posts related to vocational training, to enhance library Museum information consulting service capabilities, and second, to borrow the "brain." The so-called brain trust that other experts and scholars. According to the demand for consulting services, to invite the "brain" to join the library's information consulting services to bring new thinking and work organization and management model, making the library of information consulting services capabilities in the short term have been greatly improved.

3.2 segment customer base and establish a service brand
Guangxi Library customers respond to different characteristics of careful study, selected to provide service and training. At the same time, but also the conditions for its own personnel and resources to carry out the configuration of location-based services, gradually moved from the "material transfer" to "knowledge transfer", by the museum turn to broad social service positions in the market. The government's decision-making, scientific research, financial into the enterprises and institutions of Economic activity, product development activities, to provide market information, trade information technology, business enterprise information, personnel information, so as to gradually establish a service brand.

3.3 focus on media and customer counseling
Through extensive publicity and the media is to expand and strengthen the information consulting services are pushing hand. In order to expand the library community's understanding of information consulting services for different types of customers targeted information to carry out training and education consulting services and offering consulting lectures, the majority of ordinary customers information, knowledge and skills training to enhance the customer's information awareness, improve their ability to capture and use of information, skills the same time, libraries must take advantage of various promotional materials, expand positions in a variety of ways such as publicity, targeted education and training for all types of customers. information to customers about the various ways the organization, the CD-ROM retrieval technology training, local area network to retrieve computer literacy training and various types of retrieval systems and databases use of training.

4 standard customer training service processes
(1) to build customer database. Guangxi library information services staff should try to do the original customer information, customer feedback record, proceed to the statistical information, classification, analysis, summarized for the future construction of the library's information resources, information consulting services, customer training and education to lay a good foundation.

(2) research and access to customers to collect feedback. In order to build and have a real loyal customers, libraries must unify their thinking, common understanding for different customer needs to provide effective consulting services, while access to good customers work to get customer feedback. Guangxi Library staff must also be obtained by customer feedback to implement sharing, regular communication and comprehensive focus, compilation, analysis, classification.

(3) to establish a customer-centric customer management system in carrying out all kinds of different customer groups to provide services and do a good job tracking services, we must pay attention to understand and master the development trends in customer demand, will be received by the kinds of information into the library's information consulting service process, and gradually establish a customer management system, and customers to maintain regular interaction.

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[4] Bai Deliang. Deepening efforts to develop information resources, information services [J]. Library Journal, 2000 (6) :62-65. Links to free download http://www.hi138.com