Promote the culture of management communication

[Abstract] corporate Culture and management communication is a hot topic in business management. This communication from the corporate Culture and management theory and connotation of the management of communication and the relationship between corporate Culture, and from four aspects through management communication to promote good corporate Culture that view.

[Keywords] management communication; corporate Culture, communication

A review of corporate culture

Corporate culture as a culture, and business there has the same long history, but look at the history of corporate culture, corporate culture has made real only in the late 1970s, with the rapid rise of Japanese companies and growing U.S. and European scholars began to study the differences between Eastern and Western management methods, and found a corporate culture in the business management process plays a very important role which also brought the rise of corporate culture research. In 1979, Andrew Pettigrew published in 1979 <<On the organizational culture>> the first to propose a "tissue culture" of the concept. As of 1981, William Ouchi < >, 1981, Pascale & Athos's <<the Japanese art of management>> and other works published, the official corporate culture into people's eyes, and truly become an important management science research.

Today, the corporate culture has become one of the most enthusiastic about the topic of discussion, but most people will be a business success, with or without energy and so attributed to the corporate culture is good or bad. Indeed, the enterprise culture is the source of life, can for the enterprises to continuously inject new vigor, and to bring tangible and intangible corporate social and an economic benefit. the core idea of ​​corporate culture, corporate culture is the corporate mission, vision, purpose, spirit, values, and so the concept of total , the essence of corporate culture by members of the business recognized and put into action the values ​​in practical action.


2 manage the relationship between communication and culture

Ever since the group activities, there is a management, and management activities of the effective implementation of the communication can not be separated role management is a task of art by other people, communication and management of human behavior is the most important responsibilities of Therefore, good organization and effective communication between members of any essence of the art of management.

<<Encyclopedia Britannica>> explanation for communication: communication is the "by any means, to exchange information referring to a person with another person between the use of visual symbols, telephone, telegraph, radio, television or other tools media, are engaged in the method of exchanging information. "known management expert Simon said: communication" can be regarded as a procedure to procedure, a member of the organization, will determine their views or premise, sent to other members of the . "From the management point of view, we can manage communication is defined as: a variety of management activities and business activities, the subject of communication (communicator) is based on certain communication background, to achieve certain communication objectives, communication in the analysis of the object ( communication objects), based on specific information or ideas, viewpoints, passed to the object, in order to achieve the desired effect of the whole reaction process.

Compared with other forms of communication management communication has the following characteristics: ① communicate the subject is human or social organization management communication is not only a simple transfer of information, including ideas, viewpoints, attitudes, communication. ② communication in management and business activities, management communication and general communication to communicate the difference between the background is in management activities or business activities. Thus the purpose of communicating more clearly, higher expectations of each other's feedback. ③ management communication is to achieve managed for the purpose of communication behavior and the process if the communication was not intended to complete the management objectives or goals, then such communication can not be called a management communication.

There are various forms of management communication. Communication methods can be divided according to language, nonverbal communication, communication and other props, distinguished by the range of communication, we can communicate with the management division of interpersonal communication, team communication, communication within the department, inter-departmental communication, organizational communication, and organization and the communication systems at the organizational environment, external communication, communication content according to divide, but also can be divided into departmental decision-making communication, corporate communication and decision making, strategic management of corporate communication and corporate culture management communication.

Management communication as another important area of ​​management science in the building of enterprise culture and the implementation process, and always have a role to play.

Management communication can be considered a corporate member of the corporate culture in a certain context of a two-way transfer of ideas and consciousness of the process. The focus of the corporate culture is the spirit of enterprise in the sum of culture and material culture, and management communication is focused on the management of information communication, transmission and dissemination of results, mainly to solve the enterprise culture members of ideology, values ​​and behavior problems, mainly to solve the management communication fluency and effectiveness of information dissemination problem can be so understanding of corporate culture and management of communication between management is a means of communication, and culture is through this means of communication we want to spread the specific content and if we organize a complete organism metaphor, then the administration would like to maintain communication and a virtuous cycle of a root of its blood vessels, and the corporate Culture is the blood vessels of specific blood flow and nutrients. Links to free download http://www.hi138.com

3 management communication to promote the corporate culture

3.1 Management communication is necessary to promote the building of enterprise culture means
Culture is most needed and most suitable for communication. The formation and development of corporate culture, is both a management means of communication, goals and results, but also the communication environment and background, we used any kind of communication and tools, are part of the culture. The same , in the enterprise, our communication tools and methods is an important part of corporate culture one of the corporate culture in each specific content, always by a few people under the leadership of exploration and practice or advocate the formation, and in the process of forming, necessarily through formal or informal means of communication such as outward divergence, and gradually the majority of employees in the business know, understand, accept and agree to form a "consensus" and eventually become a corporate culture of the specific content in the process in communication is enormous, and even indispensable. or if the poor lack of communication within the enterprise, employees can not understand, understanding corporate culture, let alone accept, agree with the corporate culture, corporate culture and alienation from outside. employees and companies do not have common ideas and values, which in turn will cause further damage and a vicious cycle of communication, and ultimately threaten business survival.

3.2 corporate culture must be reflected through the management of communication
To some extent, the corporate culture is built on "people-oriented" basis, not just the staff as "economic man", while the emphasis on the human role corporate culture emphasizes the importance of spiritual motivation and physical and psychological needs of employees, is a human-oriented management model, so the corporate culture is reflected through the management and communication. Imagine a business in the absence of the normal management channels of communication, employees can not communicate ideas and requirements to the business management decision-making, managers not attach importance to employees, let alone the establishment of corporate culture.

Culture also includes the company's image system. Corporate image is the outward manifestation of corporate culture. Is the need to shape corporate image and communication, and shaping and dissemination of all aspects of communication are inseparable from the role management communication is not just inward, but also outside of the corporate culture of corporate image through corporate external communication can be established and widespread.

3.3 to promote cultural change management communication
Market competition, corporate change is inevitable, and change the corporate culture are bound to follow, while in the transformation, management communication mechanism is to ensure that corporate culture has a vitality and a vibrant and growing one of the elements. Good communication will encourage employees to re-examine the individual and business, learn about the new corporate culture. The company can also be good communication, a new corporate culture system layer. Full communication can also change in the business of conflict into a positive, positive force, and create a new corporate culture.

3.4 Corporate culture must be based on management communication
The core is the concept of corporate culture, including corporate purpose and mission, and for an enterprise business purpose and mission is the fundamental goal of its existence and causes, while corporate philosophy, purpose and mission of the corporate culture of the specific content must communicate to the employees understand the business, in order to identify and further action in accordance with the existing corporate culture. there is no management communication, corporate mission is just an empty phrase, can not be transformed into productive forces.

In summary, there is no management communication, no understanding of corporate culture and consensus, not to form a good corporate culture management communication is to create and enhance corporate culture, the fundamental objective to complete the necessary business management methods and tools management highest level is in business to create a unique enterprise excellent corporate culture, corporate culture so that employees into its own ideas and behavior patterns. nurture and shape the corporate culture, its essence is an idea, communicate ideas and emotions. Only through good management through the establishment of communication in order to build first-class corporate culture, to create first-class enterprise.


References:
[1] Sun Jianmin, Xu Shiyong. Management Communication [M]. Beijing: Tsinghua University Press, 2006.

[2] Zhukai Bin, Liu Meiling. To communicate the impact of the role of corporate culture [J]. Hunan Radio and Television University, 2005 (2) :44-47.

[3] Chen Qingling. Build excellent corporate culture, improve the efficiency of communication [J]. The contemporary economy, 2007 (9) :35-36.

Links to free download http://www.hi138.com