Buy site operational management issues and discuss solutions

Abstract: At present the phenomenon of buy nets in large numbers, this paper focuses on the net buy loopholes and other negative issues, some reference solution.

Keywords: buy web site e-commerce operations management

I. Introduction
"Buy" consumers have become very familiar with a term, in novel fashion, the economic lure of fast, many consumers have experienced a buy, and many consumers buy shouted network is a liar. Buy site in a peer-emerging reality go from here?
Second, buy network operating mode
Buy this e-commerce site is a mode of operation while providing B2C, C2C two kinds of third-party electronic platform trading patterns, whether from the commodity content (from traditional physical goods to the food and beverage, entertainment, beauty salon, games and fitness services, goods, or mode of operation, stage of development, it is an existing Taobao, Jingdong patterns are different things.

Third, buy network problems mainly in the following areas
1, low barriers to entry, and the more uneven the total
From January 2010, China's first buy site birth, the end of August, beginning to take shape networks buy domestic enterprises has reached 1215, the number doubled eight times higher than in January. Only in September 2010, Beijing, Shanghai and Shenzhen four cities, the number of buy transactions reached 181 million, the transaction amount to more than $ 110 million. As of December 2010, the domestic large and small, buy a total of 1664 sites, however, access to ICP license is only 377, which are derived from the establishment of a network buy just one server, five people, tens of thousands of dollars. a lot of businesses, even individuals, have the water fishing for money.

2, loss of business or operation is not in place certification
Now that the site belongs to seize the market, buy, buy the majority of sites are trying to persuade the seller approach, which will inevitably lead to certification of the seller's inability to audit. Which all the risks are passed on to the consumer. Secondly, the seller In order to buy the main contractor to expand awareness, usually irregular, and even then do not do well on the results and they buy site with the lack of long-term relationship, some bad sellers buy nets in a fraud, you may go to other sites advertising, which are restricted to the sellers buy site supervision.

3, payment risk, hard to detect deception
Currently, most consumers buy site payment is paid directly to the consumer's business account on the Consumer Direct payment means a great risk to consumers. Timely payment from the site Po channel payments, is still just the PayPal account to pay the money to pay business. customer payment, receiving no protection and many buy site to attract enough customers to buy, receive a lot of money, the play disappeared , or play for a license to defraud turning renamed.

In addition, web sites, buy, expand awareness, improve click-through rate, is the primary task of most common deception are: reported high original price, exaggerated discounts, 0 yuan never want, recommend others to be successful purchase rebates.

4, unsatisfactory service, the old enthusiasm of the group is no longer
Customers are not satisfied with the service, mainly from two reasons: (a genuine or the product itself is not very cost-effective in general, did not meet the publicity, even as physical shopping. (Two delivery services, ineffective due to the business sold a huge amount of goods, some merchants will buy the company after the end of the logistics through to delivery, even if partial shipments, time is still not ideal. In addition, the logistics of goods does not transfer or share information to buy web site, consumers can not be real check the status of logistics, can only wait.

Fourth, buy site to explore problems and solutions
I think that the relevant government departments should formulate laws and regulations, the operation of the buy site assessment, the implementation of certification, strengthen management. I think we should include the following:
1, buy from the business sector of the site certification and regulatory
Currently, there have been a certified company to buy site for certification of the phenomenon, but the private certification body itself lacks credibility, a lot of pay to send certified now Shenzhen Trade and Industry Bureau in the city buy the site for its start certification, which is a good start. buy site different from the general business entities, its influence covers a much wider range of consumer activism more difficult. buy the site can not simply dealing with business registration. Should provide: Only the credit can only be certified by the website for business registration. Around the location of the business sector carried out in its business registration buy site authentication, registration, business license and issue certification, allowing it to use the "buy assured Web site "logo. In addition, local government agencies buy site certified list submitted to the State Administration for unified publicity. In this way, consumers can check to buy a reliable website. In addition, the business sector should be regularly or irregularly review and spot checks buy site operation, the operation or if there were violations to report violations by the true consumer (such as the current exposure is no business registration business, the number of people buy virtual fill behavior is banned buy network operating status! Links to free download http://www.hi138.com
2, buy web site should be established for admission seller certification system
First, buy web site should establish a comprehensive audit of the seller and the deposit system .. including business license audit, the registered capital, credit, address and other information, investigation and verification. Deposit system also makes long-term sales and buy site enterprise health cooperation, common development one of the means and only buy site makes the same interest and sales business, will buy more credible.

Secondly, buy a different number of sellers reported, according to their ability to buy sites to set a reasonable number, but not allow the seller to report the number of buy. A reasonable number will increase sellers stocking, delivery speed, and then sellers and buy the site to improve the quality of service.

3, buy web site should be established to information inquiries and consumer goods logistics, business evaluation platforms, not change the evaluation of information
Government regulators should require all industrial and commercial registration buy site must have logistics information inquiries and merchandise, business evaluation function for no credit check for business registration and web site, website operators to cancel their qualifications.

4, using scientific, security, payment of money
In customer payment patterns, buy now online shopping is to take direct payment to the merchant account the way, this is obviously unreasonable, should be taken to a trusted third-party collection and payment method of funding, such as Taobao, Alipay use , the consumer receives the goods and then click the payment, is a relatively safe method of payment, of course, how to speed up Daozhang time, reduce information processing costs, that is what we need to think about.

V. CONCLUSIONS
In recent years, along with buy online shopping has been a good momentum of development of electronic commerce in large numbers due to the large number of, and effective monitoring system is not established, so a lot of fraud have emerged, serious damage to the interests of consumers, while, on the buy site development of this new e-business models have great negative impact. how to regulate this new model as soon as possible, so that more buy site enterprises, marketing companies get a good, long-term development, so consumers no longer suffer losses , higher satisfaction is a priority event. This buy site operations for existing problems were summarized analysis, the corresponding solution.

References:
[1] Research Center for Chinese e-commerce: survey data
[2] China Internet Credit Center: <<2010 investigation of domestic credit reporting Industry networks buy>> [R]
[3] Peng whistle. Buy site development of countermeasures [J]. Value Engineering, 2011, (2) :156-157
[4] in. Group Po net: the impulse is no longer the devil [J]. Contemporary managers, 2010 (12) :100-101

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