Management of rural culture on the market

Abstract: manage the rural cultural market is the new rural cultural construction and building a harmonious society. How in accordance with law, to establish long-term supervision mechanism for the rural cultural market, strengthen the inspection of various business activities, supervision and management, the gradual elimination of rural cultural market regulation of the blind, is a important pArt of building an advanced culture, but also a resolve an important issue worth exploring.

Keywords: rural cultural market supervision

Cultural market is a window of social civilization, but also a barometer of cultural management in rural areas the rise of the cultural market and the formation of economic and social development to a certain historical stage of the product, therefore, in accordance with the law, strengthen the business activities of a variety of inspection and supervision and management, is a important pArt of building an advanced culture, but also a subject worth exploring, this paper tries to analyze the characteristics of the rural cultural market and the status quo and put forward measures to strengthen supervision and management.

A rural market situation and problems of culture
With the rapid development of rural economy, farmers and self-culture and the momentum in the ascendant, forming a shape of the cultural market system, but the cultural market is still in the development process of growing, small-scale, low-grade, small business project management effort needs to strengthened, in pArticular in:
1, uneven development from the cultural development of the market situation, the economic prosperity in the less developed regions to regions, the number of outlets operating from a cultural comparison, more rural town, the plains than mountains. According to geography, economic conditions, population density factors to measure the status of the rural cultural market can be broadly divided into three types: First, a city of a field type, namely population is concentrated, economic prosperity, and convenient transportation of the township to form the cultural market faster, the second is no market without market-based and some scattered, sparsely populated, inaccessible small village, neither entertainment, and very difficult to form culture and consumer groups, resulting in less than a few decades of view in a drama or a movie, the three cities have no market or no market City type. in this category range between these two, some in farming, industry, mainly on raising farmers, long inhabited place, cultural consumption demand, but small and no space and cultural facilities, on the contrary, those There are clubs, theaters of the village, due to labor export more, and cultural needs of small, resulting in cultural and entertainment venues utilization is not high, it is difficult to form a "city."
2, the operator is not high quality in rural areas of the cultural market operators are mostly of peasant origin, low education level, small-peasant mentality is strong, the legal concept of light, so many operators to operate the means of material goods or "trick" still moved business culture and entertainment so that some business units or individuals ignore the social benefits, one-sided pursuit of economic efficiency, dance a "escort", the game room to engage in prizes, chess ball disguised gambling activity occurs, and some even sell, rent illegal publications in the course of business, some do not have the legal status of organizations or individuals to enter the market, economic activity in the market and if the registration is not approved, the underground, unlicensed operation, and some resorted to fraudulent means to cheat. " legitimate "business status.

3, the regulatory functions of the difficult place now, the towns and villages of spiritual civilization construction work of the assessment focused on the front of the building, while the regulatory power of the cultural market towns and villages configuration management status has not been included in the target towns and villages of spiritual civilization construction management system, though, <<Zhejiang cultural market regulations>> Article IV has made it clear, governments at all levels should strengthen the management of the cultural market leader ... .... but the towns and villages some level of government leadership on the cultural market management, there is still understanding the importance of not in place, the problem is not clear commitment to accountability, to be municipal and district government issued the necessary regulatory documents added to clear towns and villages territorial level of government supervision duties.

4, temple activities and problems of rural farmers trading day the temple is also the traditional Japanese cultural activities from the rural culture of the market in recent years, regulatory situation, the content of greenhouse poor performance has been effectively curbed, but without a license and bookstall Audio stalls calendar prohibitions and these stalls rely on low prices to attract a large number of farmers to consumers, selling illegal publications and illegal audiovisual products, disrupting the normal operation of the rural cultural market order.

Second, the basic characteristics of the rural cultural market
Rural cultural market, is the county (city paid the following cultural and recreational services in place and it contains a socialist political culture, market, social, entertainment, knowledge, service and operation of the common features, but also different from that of the city distinctive cultural market. the basic characteristics of the rural cultural market from several areas to examine.

1, the dispersion of rural cultural market is the dispersion over a broad area of ​​cultural consumption, place of business was the distribution network. First, the town's cultural management projects are mostly small, low-grade crude facilities, and secondly, as the object of market venues, film screenings throughout the country, Mountain Bay, the village, Taiwan can take a river beaches are acting or film screenings, flexible convenience, we can say where there are crowds have cultural market, once again, the long-term folk Artists scattered in the vast rural areas, no fixed team, no permanent staff, no fixed repertoire, temporary groups, spot rehearsals, touring. Links to free download http://www.hi138.com
2, seasonal. Township cultural market supply and demand conditions influenced by the season, when the fashionable fall. The slack season, the farmers and more leisure time, cultural consumers increases, temporary operating point is also a corresponding increase in the entertainment industry, in particular, every holidays, as people go home, visiting friends and relatives frequently, the whole market scene showing a beaming Naomeng. busy, more rural farm labor for a long time, the relative concentration of labor, farmers to attend to cultural consumption, the market is weak state.

3, the complexity of the rural cultural market is a more complex market. First, the complexity status of employees, workers, farmers, retired cadres and workers to full-time or part-time amateur operated entertainment industry, especially farming and folk arts artists, their ideological and cultural and professional quality is poor, and second, foreign performance groups performing complex program content, road head play, no book, style is not high, given the difficulty of the review program to bring the third is illegal publications as the rural culture of the market due to the supply channel unknown, critical review of the troubles complex.

Third, management in the rural areas of the cultural market measures and countermeasures
Party Congress report that the market system to further improve the culture, improve the cultural market management mechanism to promote development and prosperity of socialist culture and create a good social environment. This cultural workers to put forward new demands, we need in the prosperity of the cultural market, to meet the cultural needs of the people, to strengthen the cultural market regulation, market mechanisms to guide the cultural market prosperity and so on greater efforts. Specific measures and countermeasures are :
1, a multi-level, comprehensive co-management of the cultural market system. First, to implement the functions of the department heads, according to "the implementation of sub-cultural market department, classification management principles," the town should set up cultural market management team, led by the township government leaders in charge of command and deploy culture, industry and commerce, public security departments the power to form a team, their roles, implementation tasks, to prevent in the management of overlapping, buck-passing, out of touch out of control occurred, to work together in a comprehensive way of purposes. Second is to ask industry associations co-management, according to the different project management, guidance and organization of operators and employees to establish trade associations, to carry out "than to learn, and contributions, than the service quality" of the contest, the formation of mutual supervision and mutual competition policies and incentives. Third, mobilize social control. the establishment of reported cases, telephone hotlines and social reward fund, to mobilize the masses to report illegal business activities of culture in cultural business network name from the village to hire one day good quality, physical health, higher consciousness , not out of obligation to supervise staff as administrator, and through these the backbone to provide timely feedback, monitoring effects of a whole society. do market information was reported, market behavior was tubes, the market order was captured.

2, demanding innovation, strict inspection of the cultural market regulation mechanisms. First, the management system of innovation. Implementation of the "self responsibility", the case from filing to closing all by the same investigators to be responsible in the end, strict examination and approval according to the system, and finally by the sports department checks, and to improve enforcement of accuracy, uniformity, standardization, to avoid the occurrence of erroneous. Second, management practices and innovation. To implement the fragmentation of the cultural market management responsibility to the people, rewards and penalties linked. Township is divided into business units all cultures Area, township cadres and propaganda by the Cultural Center staff are responsible for market management, the Internet does not accept adult, out on business phenomenon has been effectively curbed, and repeated petitions masses greatly reduced. Third, the innovation management tools. obligation to monitor the Internet to hire staff and implement the full range of cultural activities, monitoring of operations set up the Marketing Association, Association of play better self-discipline, self-monitoring role to increase the intensity of the cultural market inspection of the market managers to carry out from time to time at night and holidays, for people to report bars the admission of minors and unlawful operation of illegal audio-visual products, timely investigation, and credited to file illegal operation .

3, to build a horizontal edge, vertical in the end of the cultural market enforcement networks improve the management structure, to further clarify the management of municipal and township authority, scope and responsibility, horizontal to the edge, vertical in the end of the management structure. First, strengthening the routine inspection and spot checks combined. Cultural market management is a long-term, complex and dynamic, to highlight the intensity of routine inspections, surprise inspections to strengthen, and resolutely crack down on illegal illegal activities, especially for the performance market is particularly important. Two is an independent law enforcement combined with concerted efforts. weak cultural management, cultural management efforts rely on the degree of difficulty can be imagined, therefore, work closely with public security, industry and commerce departments, and coordination mechanisms in conjunction with the building, cooperation is necessary and only in the strong inter-departmental cooperation and make concerted efforts to safeguard the cultural market environment clean. Third, the township regulation and supervision combined with the in duty to defend under the premise of the higher authorities should take the initiative with the Governor investigation and joint co-manage the culture surrounding the market towns, the real form of clear responsibilities, code of conduct, well-coordinated, fair, transparent, clean and efficient regulatory mechanism of the cultural market, rising township monitoring performance. Links to free download http: / / www.hi138.com

References:
[1] Zhejiang People's Congress <<Zhejiang cultural market regulations>>
[2] Li Xiaoming, Zhou Congying, strengthen the cultural market management measures analysis [J]. China's collective economy (second half), 2007 (03) :44-45.

[3] Lu Ning; Wang vary depending About the Chinese cultural market management Reflections [J]. Social science aspect, 2008 (1:30-33

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