Video bigwigs face earnings test after the listing

(Research Papers Download News) potatoes finally listed, and this undoubtedly has hit China's video industry, a chicken blood. Up to now, China has Youku, potatoes, cool, 6, and music videos as the four listed companies, of which the first three in the United States, music, as listed on the GEM in the country in a lot of people think that music television, Youku are listed on the final hard practice, it can be said to fruition. As everyone knows, the market is facing a video moguls profit exams.

Cool 6 performance has Needless to say, despite the backdoor listing, but the dismal performance of the video industry has become a negative example. In contrast, Youku, Tudou's earnings highlights are numerous, but still huge loss among The music, as has been profitable. Four listed companies, only a profit, which once again shows that the video market bigwigs, are facing margin pressures from capital markets. Venture is not a fool, not the shareholders who are selfless dedication unnecessary.

I remember as early as two years ago, or earlier time, Youku has more than once repeated this great old saying: Youku next year will be profitable as a result, year after year, Youku has not been profitable for the corporate profits of the video also numerous, then the video bigwigs why it is difficult profitable? Watch music that have been profitable in-depth analysis, I believe that in order to profit of the domestic video business, there are three major elements.

1 resource: Since it is a video site, sure to have rich content, whether it is UGC, or HULU, need a lot of content as a support, initially, Youku, potatoes and cool 6 blindly adhere to the UGC line, proved to be a detour . In the domestic market, companies must have a wealth of video movies and television content resources, so as to win the PV, advertising, a revenue because of this, many sites will continue to grab video content.

Experienced a difficult to find after the battle of copyright, film and television drama can be said that the video copyright resources is a key factor in corporate profits. Rocks have been able to profit, I believe that the content of resources with absolute monopoly of a great relationship. Copyright minutes sales, fees and advertising revenue model is music as three kinds. If there is no support for rich content resources, these three profit model is just a basket case only in foreign countries, HULU reason to be optimistic about the capital, there is also a huge number of content HULU resources, which is able to charge the lung power HULU. music as charges to individual users, resources are also an important condition.

2 Strategy: Throughout the development process of the domestic video industry will find the video business has been in the UGC and HULU two different development path in jumping. Youku, first UGC, and later was HULU, and later went UGC, now go HULU and UGC coexist Which route is more suitable for the development of the domestic video business development, which is a long-term operating Strategy once the operational strategic mistake, it will take a lot of detours, which is the music as profits, while the superior profitability of the reasons were not cool .

Objectively speaking, the music video industry is not as initially dominant in the excellent potatoes cool and still lingering in the UGC's competition, taking music as a firm HULU road, money in the introduction of a large number of copyrighted content. Later, when Youku and Tudou They come back to try to steal copyrighted content, most have been happy as the copyright monopoly operating Strategy swing is Youku who has yet another factor in profitability.

3, the timing: Art of War says: weather, geography, and in the video of this increasingly competitive industry, has been able to clearly feel the "timing" of importance. Potatoes than Youku IPO application submitted in advance, the results listed in advance Youku than potatoes. After more than six months, despite the successful listing of potatoes, but missed the best time to market is only a quArter of Youku in charge of this to individual users issue, tried to cool 6, Youku also try to eventually failed, compared with fees as music has become a substantial operating income.

Watch music recently released first half results, the average monthly active paying site users has exceeded 60 million, an increase of double the fun as the Strategy of why the charges to be successful, I think it is time to choose well when BT is turned off piracy resources almost exhausted, when music, as the charges persist for many years into the fast lane launch fees. Just think, pirates everywhere, pushing charges certainly die.

Of course, music is not as if the rich resources, push the charging mode certainly does not work. Just think, other video sites free music as the charges, which would not be a dead end? Overall, the video Web site in order to profit, some conditions must be specific now, Youku and potatoes is not profitable why is because conditions are not met. To achieve these conditions, there is still a tough way to go. A little goes without doubt: the market is facing a video moguls profit exams! (Source: Analysys network text / Gu Jinghua