Grand "Legend" online games Revelation

(Research Papers Download information) from 1992 to 1996 China's online game of "prehistoric civilization" period to <<knight-line>> represented by the word online games (Mud, Chinese translation called "mud") has become popular In 1998 June, Bao Yueqiao, Jane Jing, Wang Jianhua Ourgame founder of the world, began to set up game servers LONDON King, free of charge to domestic Internet users chess, Chinese chess, checkers, tractors, Chase the Pig a total of five kinds of network chess, etc. game services, online games in the magic of the Internet, Internet users in China began to emerge.

From April 1999 the first game of simple graphics Mud "Willful the sake of the>> to the network in July 1999, Genesis (UltimaOnline) folk simulation server, and then to July 2000, the first truly Chinese Network Graphics Mud games <<King of Kings>> launched, the Chinese online game operator mechanism has been established, and its attractive potential market impact of attracting more companies to the direct cause of the online game market in November .2001, Shanghai Grand Agent <<Legend>> launched, no one thought the network had mediocre games that will be two years after the Chinese online game and the whole Internet, the biggest winner.

Baidu founder Robin Li, Chen and Shanda's "Turtle" distance is different from the Department of Economics, Fudan University, after graduating from the Lujiazui Group assigned to a stay for 4 years and eventually became chairman and president of the secretary to leave the Lujiazui Group, the Mr. Chen joined a securities company, the market also has a keen sense of Chen from the initial rapid accumulation of capital in the traditional Chinese business four years temper, Mr. Chen's management philosophy has been deeply marked the traditional stigma, so that He is very respected company in the strict traditional heavy, based on solid management style.

Shanda was founded at the beginning, coincided with the rapid expansion of the Internet bubble. Therefore, in the first few months, made a big to do "online Disney" slogan, the rapid expansion of the number of staff to 50 people, divided into four divisions, called for the interactive entertainment Industry, "a four fish to eat." Chen selected as the first breakthrough cartoon network, launched China's first graphical online virtual community game <<Network of Silicon Valley. "A few months, relying on efforts of the grand 100 million or so already has registered users in 2000 CDC in January received $ 3 million in venture capital. However, the second half of 2000, the Internet bubble began to collapse, Internet stocks plunge, investors have been pulling, China's Internet Industry is also an unprecedented depression. At this time, Although the grand cartoon business has a certain achievements, but still in the multi-investor CDC after weighing the proposed divestment. reflect on their own pros and cons of business over the past year, Mr. Chen found that "a fish, four to eat" concept too vague, and He decided to abandon the original four division division to focus all resources and effort into online gaming operations.

June 29, 2001, recommended by the Shanghai Animation Association, Shanda, and South Korea signed a licensing agreement Actoz, a grand to $ 300,000 in royalties and 27% of the share, to obtain South Korean online game <<Legend>> the right to operate. This can be called when the grand Stand .30 million is the grand final of the healthy children, to the Korean people as copyright fees, the rest of the money only to maintain the grand final month of operation, however, it is this last month, making a grand back to life, way out into the new world.

In September 2001, <<Legend "into public beta, after difficult negotiations, China Telecom has made a grand from the free beta period end bandwidth and server .11, <<Legend>> game to start charging, the results of the first month profit , and quickly boarded the software sales charts. in just a year and a half, the grand to <<Legend>> did occupy 68% of Chinese online game market is estimated in 2002 fetched more than a grand 600 million, net profit of over $ 100 million of income over $ 1 million a day, succeeded in changing the pattern of domestic game Industry, and in the next five years to maintain a 100% growth by 2004, Shanda has in the world with 300 million registered users, while the average daily number of 230 million people online in the NASDAQ, the 31-year-old Mr. Chen was only 5 years to 15 billion in accumulated net worth became the mainland's richest man, the called the unprecedented speed of wealth accumulation. online games for a grand and Mr. Chen brings inexhaustible wealth.

However, by the grand fortune online games do not win because of the growth of wealth due dignity, always lingering shadow of electronic opium. "Do you allow your children to play these online games will have it?" CCTV's Dialogue program, the audience had made this problem even though the official grand decent answer, but addiction hard to quit so the face of the endless stream of negative news, online gaming addiction is difficult to deny, and online games have been a grand life In the opinion of the cusp.

A grand executives have left, said at that time, when the river's water wealth as "surging from time", said Mr. Chen has been a grand offensive to others "online game company." Traditional business background, Mr. Chen is a is serious about social responsibility idealists, never made a secret resentment of online games and online games are too addictive a large, national policies may bring disaster to any sign of trouble. Industry growth is slowing down the state more firmly a grand transformation of confidence.

In 2005, Shanda began the first attempt to leave the online games, free from the Mir to give up permanent <<World of Warcraft>> and directly lead to its biggest competitors - Ninetowns, bringing a nearly 500 million gaming revenue grand try out new work online called "big box", providing a platform for the PC platform for home entertainment suite and this was a grand house called "network of Disney" program, its core content is through "big box" on the Web content to television. This price was 458 yuan / set Computer broadband entertainment center products, built thousands of movies, thousands of songs, news, Kara OK, literature, education, Internet radio, games, and even home has also been integrated Sina into Epro platform.

However, Chen has been the dream of cruel reality hit. A family has been involved in interactive entertainment platform to promote the grand staff memories, are beginning to work confidently, but then found that too much resistance from the outside world, especially with the broadcasting, telecommunications interests involved, private companies want to insert into very difficult, dealing with the interests of partners are also not in place. Sure enough, "unfortunately" spate due to the grand "box" can use the Internet TV, play Internet content, SARFT to Shengda Liang a yellow card. " big box "experience blocking in the market test has not experienced before," big box "on the face of the policy barriers.

The strategic case for Mr. Chen's difficulties, worked in the grand Zhu Weilian done a similar analysis: Mr. Chen's idea too far ahead, business execution, resources, operating reserves can not keep up, also not related policies and regulations make the appropriate assessment of the hardware, software, marketing, channel, covering many areas, the object is integrated network and television are two very different resources, even without the administrative barriers, the difficulty is too great, according to Industry experts estimate , count grand in the field of online games to lose market share, "big box" to bring the battle to Mr. Chen's loss of more than $ 100 million a time of crisis, but also the achievements of Mr. Chen's Riding Alone Savior online games from the dream of return Mr. Chen to the real focus of its development back on the games above .2007, a grand to 505 million yuan of income the top spot in China's online games sat down again.

Until today, Mr. Chen for the users to provide "full Internet interactive entertainment services," the dream has not this gone, the lessons of "big box" way too aggressive after the lessons from the Chinese network to start and then a grand literary books Bambook From Hurray, Sheng Hua Ying Sheng as Pictures and then as today's grand entertainment from the control of Internet content providers to start closer to the user in another way and then reconstructed when the "dream box."

Why did from 2001 to 2004 grand can speed this incredible growth of wealth accumulation? 4,5 years to reach 15 billion net worth of the online game industry traditionally dominant Chen letting the bosses how much envy and amazement? Why NINETOWNS grand desire to leave the game after the rapid rise through the World of Warcraft? why the grand nothing after leaving the network into the game, finally Zhongchao job? why, even by 2010, after the grand diversity of earnings, revenues still account for the game to the total turnover of nearly 90%?

The answer still comes from the "user needs", comes from the hundreds of thousands of users addicted to online games from the other hand, is the online game for the Chinese netizens as the devil's charm. Some experts have estimated that in 2004 the number of online game users in China exceeded 30 million, of which nearly 50% of paid subscribers, the average game spending 30 yuan / month, over 20 game companies direct income billion, more than doubled in 2003.

In addition to pass the time, the people to the virtual world of online games to get a real world, not the exchange of comfort, relief, ownership and success, this wide range of self-satisfaction is shared by a spiritual person needs.

The game is child's "work" .-- William Shakespeare

Book chapter mentioned above, Paul, let us analyze here an example. Have a child how his grades are not good, but he do have other talents, but because of neglect, so he has been unhappy, and one day he found a network game, so he tried to play a play, and The play will be out of control, and even then not to go to school, which is why it? online games in a term called the upgrade, the higher the series, you are in this game, the higher degree of recognition, because the child no good results in learning, his other talent and no one heard, and this time he was in the network game of the series is very high, he believes he will have in this game a sense of accomplishment, he was in this online game in that rank, money (virtual), there is identity, but the real world does not. In addition, the number of online games intermediate level is up to you to fight, and this war is bound to spend a lot of time, in order to get more high the series, it must spend more on the game time so there are so many children will indulge in this all day.

Reinforced concrete of the city grew up the child, not green and playmates, but rather endless homework and TV, adult luxury office building, offices are separated not only their bodies, but also separates them heart. many adults and children have one thing in common mind, that desire to communicate, but they do not understand how young people communicate, the books have not taught this, so many generations after this generation are lonely of. thus does not require the network to ensure adequate food and clothing, became the first exchange demand online game just to satisfy the needs of communication, text, graphics and virtual action alternative, so that people do not have to be terminated because the embarrassment of face to face communication . Moreover, gaming is not just a communication tool, it can make people have fun, so there are players that the online folks, much more on the human being - more people will not alone the game itself is shot in , the player with the dynamic interaction between players, attracted numerous adults, who are not fluent in the minors when the world is not to mention, many of them who are the first contact with the world so attractive , the first impression will determine their aesthetic criteria and to act.

Since 2000, the base began more than ten million Chinese Internet users, Internet cafes in the Internet began to change the lives of Martin and Paul, the user of a younger age, low education, low income has become China's Internet user groups, online games, especially the salient features. CNNIC2008 annual statistical report Data show that China's 22 years of age online game users accounted for 52.5% overall, college education and below the overall online game users accounted for 77.1%, no income group accounted for 30% while income user groups are mainly concentrated in 1001 ~ 2000 yuan / month income range.

Further in-depth look at the data can be found: the Internet in online games is almost the size of the earliest form of Chinese Internet users pay for services, according to IDC (InternationalDataCorporation, International Data Corporation) in December 2002 released a <<China's online game industry reports> >, 2001, the total number of Chinese online game users is 397 million, of which 1.68 million paid subscribers to, accounting for 42.3%, while China's online game users in 2002 to 8.07 million total, of which 4.01 million paid subscribers to, up to 49.7%, followed by the classic online game <<World of Warcraft>> from the 2004 listing of its paying customers and even in just three years from zero to 10 million.

Internet users in the portal for news are all free, all in the Baidu search for information is free, in the habit of these "free lunch" at the same time, the network game in more than 40% of Internet users are willing to pay, because the network must be the first two games bring them greater joy or in pain are not. similar to the real world of online virtual world to meet the users from the growth, exploration, communication, aesthetic, self-respect to a variety of needs.

2.1.6 Tencent: construction of "Babel" and "Emperor Penguin"

Eleven chapters of Genesis the Bible there is one on "Babel" story: It is very hard work, adore God. So it was suggested that we build a Tower of Babel, a place to live to God to see him, to express our reverence. so loaded, people began to work together to build Babel. But if the people of God that built the Tower of Babel, to "heaven" will affect his authority, so God would like to stop people, but God can not directly destroy the Tower of Babel, how to do it? Finally God to people in different parts of the language was changed, different parts of the talk about a different case, because the language barrier is difficult to communicate with each other, it is inevitable between the suspicion and distrust. together, has no basis. Finally, to achieve the purpose of God, Babel was not built.

Today's Tencent, successfully resolved hundreds of millions of Chinese Internet users, "communication" problem, has grown into a huge "Penguins." Review the success of Tencent, to borrow the words of widespread "encircling the cities" to describe quite some truth. founder Ma graduated from the Department of Computer Science, Shenzhen University, not the Li-like returnees do not have the background of traditional industries like Mr. Chen, an ordinary software engineer captures it real-time chat, go strategy of encircling the cities from rural areas, a single spark can start a prairie fire, the first user to expand and develop resources, and then diversified to consolidate vast empire.

Mr. Ma is China's first batch of Internet users in the "geeks" in college, he is very obsessed with wisdom multi-network, founded in 1995, also called PonySoft a well-known site, that period, he met many friends, such as Ding, Qiu Bojun, then most of these people have grown into China's rivers and lakes on the Internet Gangster. those green years, in addition to the young, there is a unique part of the confusion that age. to see the same for the wage earners rely on free e-Ding E-mail system rattling in the goals, success, and Ding have been in CFido friendship, with a telecommunications background, Mr. Ma could not help appearing ripples.

Ma from Shenzhen University in 1993 after graduating from Computer science, with excellent Computer technology into Motion to do software engineers engaged in Research and development of the Internet paging system, then through the development of stocks and shares and other sideline Pa cards make the first keg of gold. Have "Paging industry background," and the "geek" level of master in 1997, Mr. Ma exposed to ICQ (instant messaging software Israelis invented the originator, in 1998 in a Xinghuoliaoyuan ICQ trend swept the world, at the time was using ICQ chat behavior of a fashion), because the direction of development of the idea proposed by the Internet are not CM's attention and as Ding success inspired the beginning of 1998, Ma began to consider an independent business, the same year the company was officially established in October Tencent.

In February 1999, Ma and Zhang Zhidong development of Chinese OICQ. And ICQ compared, OICQ close to the birth of the Internet users in China with more demand for features such as support for the Chinese, with offline messaging feature, anyone can be online The list chosen at random chatting addition, OICQ also provides personalized avatar. OICQ after the birth, Ma it combines with the line of work: traditional strengths services - instant messaging, which has become simplified characters was different from similar ICQ version of a feature Subsequently, Mr. Ma will OICQ software linked to the Internet, users are free to download for use soon, OICQ to get students of all ages, all the rage on college campuses, and then OICQ Youyi campus center, rapid spread of white-collar crowd.

In Ma's friend Wang Juntao (the original 8848 founders, is 6688 president) seems, OICQ reason will become a favorite tool, and the subtle nature of the Oriental Indeed, we all like to communicate with others, but not used to communicate face to face and random strangers. OICQ solve this problem, so that all people can easily hide behind the Computer to talk over the past 5,000 years, China created a culture of communication has never been more important is that Mr. Ma was keenly aware of this, in his own deep understanding and extraordinary intuition, has been to grasp this cultural process OICQ products need to make improvements. OICQ has more than any other instant messaging for the Chinese people, more Chinese men and women accustomed to, like, an everyday communication basic tools can do this, and Mr. Ma's work, life has not left the network has a great relationship with Mr. Ma that they may in fact be a popular way to success in this his love, insiders said : for Ma, now OICQ not only his work, but also the interest he and his wife through QQ know, but when she did not know Ma who only know an engineer.

Communication is the innate human instinct, and basic necessities, like basic needs .-- Peter Drucker

With the number of Internet users increases, more and more people join the ranks of online chat, Wangchong Men with great enthusiasm to experience the online chat this new form of communication. Attention to the needs of users and needs to achieve, let deeper understanding of our users and enthusiasm for all kinds of online chat behavior, as Wang Juntao's assessment that, QQ allows users to communicate via the Internet more convenient, but also greatly reduce the cost, just to solve the communication needs of people in freedom and safety in two big psychological barrier.

China and the U.S. Internet users ages are very different, users of all ages in the United States is distributed more evenly, 64 years of age are more than 60% penetration rate, while the Chinese penetration only 10% penetration rate among 18 to 24 years old the highest, reaching 39%, followed by 25 to 30 years old, 25% penetration rate in China at that time the vast majority of Internet users in the group of young adults have a more intense than the communication needs, and more willing to communicate with strangers. QQ to provide "stability" of communication, a big row buddy list, so that young people are easy to find friends, if you want to meet strange friends, to chat rooms, game rooms or blog around, get each other's QQ, you can Let friends list becomes longer, which is consistent with the psychology of young people like to make friends. for different circles, QQ also provides a "QQ group," students, colleagues, the same interest groups, it can be obtained by adding long-term stability of the real-time communication.

The communication needs of the users behind the "courtship" has became a popular word that era in relations between people are increasingly alienated from modern society, modern people because of their ownership of the basic needs of love and with the demands of modern society were more independent, individual conflict between the two, the exclusion of people into a deep inner loneliness among the individuals in his heart there is a strong sense of loneliness, more eager to seek to have an given the strong demand for the individual's internal stability, while as society changes, the cost of seeking love with the risk increasing, people are longing for love on the one hand, on the other hand fear of insecurity caused by love, generate new conflicts. With the popularity of the network and the introduction of QQ, it was found in the virtual network can meet the needs for love and security. QQ online world of dating patterns in love with the real world modalities of interaction have in common, coupled because QQ anonymous features, easy to make and do not know each other, both men and women quickly establish a close relationship, the development of mutual dependence on the mind, which makes the network easy to clashes spark of love, which is to be QQ Another reason for the rapid development in November 1999 published the first best-selling novel of the network <<first intimate contact>>, describes a pair never met, but really love the story of two young men, they Recognizing the opportunity to network on a real-time communication chat tool OICQ. this book in college students and white-collar workers in the best-selling downloads of OICQ played a role in fueling.

QQ in college students and white-collar workers in the popular, so when PICQ, CICQ have defeated other rivals, however, with a significant increase in the number of QQ users, only a few thousand dollars per server per month hosting fees, let the weak Tencent bending beneath to, let alone buy a new server. "page, system integration, business process design ... what dare to take," as Mr. Ma himself said, the expectations were very simple, let's live down. Ma and partners have to make this little guy survived QQ, met a lot of embarrassment and confusion of other items earned money simply can not feed it, it seems less likely to bank lending, "the number of users" can not be the lending credit They are looking for a investment, asking many did not find, maybe difficult to imagine that do not create any profit, Mr. Ma and his partners to make their money is not endless money into a business to go, which is inconceivable in traditional industries. In November 1999, QQ launch of the first 10 months, enrollment has exceeded 100 million, which is never thought of Ma. That is, in that month, the book Tencent only 10,000 yuan, and even staff salaries are unable to pay in such a predicament, it was suggested this small Ma popular software sold, this time Ma determined that "even the best projects as goes on a treasure map hidden and dangerous, in addition to, and no one to send You go to that place, "he chose to adhere to, twists and turns later, Ma found the United States and Hong Kong, PCCW .2000 IDG beginning, the two companies decided to invest a total of $ 2.2 million to Tencent, and then take 20% stake in the .

If Ma January 30, 2011 in its Tencent microblogging founding partner of IDG Capital Shong, "broadcast" and mentioned: "Thank IDG early investment in Tencent, only the possibility of development, due diligence, especially when After completion of the investigation but has not yet formally signed an agreement when the first loan to buy a server to meet the rapidly growing user demand, is critical ". QQ only penguin to get timely help in the funding, the overall service for Internet users and support greatly enhanced, in a timely manner and meet the time to keep up with rapid growth Tencent user needs.

On the other hand, the Internet and other businesses over the same period, Tencent immediately faced the 2000 Internet bubble disaster. Fortunately, in early 2001, China Mobile launched the "Monternet" service, as well as through SMS Monternet behalf of the charges "Pareto split" mode of cooperation (sub-2 into the carrier, ICP Internet content providers into a sub-8), which for the time has close to 100 million registered users but there is no charge for the channel Tencent really be self- those days to help. Tencent QQ immediately opened the mobile business, the development of membership fees and membership fees for carrying out more value-added services the moment, Tencent Monternet become the backbone of good, Tencent occupied Monternet content 70% share of commercial business. to the end of 2001, Tencent has finally turned a profit in June 2004 when, Tencent Main Board of the Hong Kong Stock Exchange listed Tencent became the first Hong Kong main board listed China Internet companies. In fact, because China movement not only rescued Tencent Ma, in the second half of 2002, Sina, Sohu and Netease three portals performance also has rosy. SMS on behalf of the charging time in addition to online help (online sale of physical point card fees as the prevailing mode) than most with huge user base, but can not find charging Internet companies.

Now, QQ Penguin only has a profound impact on the development and changes of China's hundreds of millions of Internet users of communication and the habits, which directly affect the behavior of modern society, which greatly accelerated the speed of information transmission, learning to improve work efficiency, There are more users relying on the QQ platform for messaging, communication, entertainment and business activities in everyday social life, QQ play a huge role: the family thousands of miles apart can use the QQ video and audio to communicate with family, teachers can the use of QQ to a close with the students pledge allegiance enthusiasts can use QQ to launch charity in the business world, most enterprises are starting to use QQ to enhance the efficiency of corporate communications, networks become essential to modern business methods and means. Ma QQ created by changing the way of communication, which directly affect the progress of the Internet age, it is for the Chinese people a great, convenient communication platform, it is in people's lives in practice a variety of living, social services, business Applications function, and is at an unprecedented rate change people's lifestyles, but also to create a broader prospect of Internet Applications.

Many people say, has been, in fact, Tencent Ma largest product manager, he was often his own role as one of the two Tencent products' user and the designer, "he even spend a lot of every day time and energy to experience the company's products and services, and this book is described above hao123 Li Xingping the same success in listening to the user's voice, Tencent often look more carefully than other companies - they abandon the user comments e-mail address when there is only one way, but almost every product to set up a feedback of the jar. 6 o'clock in the morning a user that "should function as QQ video to increase bond" proposal in less than ten minutes before the product manager's reply: This feature will be added next release into. Meanwhile, Tencent within a game or other products will give more time to improve, to develop, two or three years after the product has improved, users are slowly accumulating up. I have been in the past three years will Tencent E-mail as a business communication tool QQ, Tencent personal experience and experience of continuous improvement for a product.

March 5, 2010, Tencent QQ number of concurrent users exceeded 100 million as of September 30, 2010, QQ instant messaging number of active accounts reached 636.6 million, while the highest number of online accounts to reach 118.7 million in Tencent this only "Penguins" has more than 600 million Internet users in the user hand, China's dominant Internet today, it seems to have nothing to do, from the mail, games, portal, search, e-commerce to video, space, pay, microblogging, mobile browser, buy ... ... along the way, Tencent constantly bear in the industry such as "There is no innovation," "mimicry," and so infamy, but in fact, an Internet company wants to become a "platform" like a super- market, users today can buy all the things I bought here. More importantly, most Internet users do not care which company these services are offered, but only for their own care services which is more convenient to use. Tencent instant messaging from the domestic leader who later converted to the portal , is the only way of development.

There is no doubt, Tencent (stock code: 0700.HK) is today China's Internet giant. As of July 2010 data show: Tencent's revenue size of more than one quarter of $ 4.2 billion, China's Internet market is almost the sum of quarterly revenues, but also to maintain double-digit growth, Tencent market value of more than 250 billion Hong Kong dollars , equivalent to about 100 or 3 Sina Alibaba, its industrial layout both broad and deep, almost all of the major Internet company Tencent place in contact with: most of the competition, of course, there is cooperation.

Tencent almost never publicly "announced" their entry into what areas, but quietly so that the product on the line, when Tencent do so, no one with on-line products have potential competition between the leading companies will not mind a cool as long as the user needs , Tencent did not feel that their product line is too rich, Tencent own opinion, all work is focus on user needs, to meet the needs of users is the greatest innovation in 3Q 2010 through World War II, the face of the growing and evolving massive needs of Internet users, Tencent began to accelerate its "open, sharing" strategy .2011 January 12, QQ open space, made "open, sharing" plan after the first step, Tencent's most frequently added products have begun to Big opening up, such as QQ Mall, TenPay, Tencent microblogging, pat and other platforms have been extended to the partners 'olive branch', partners can API (ApplicationProgrammingInterface, Application programming interface) access, unified authentication, access Applications, all levels of business cooperation with Tencent and other open platform standards. In the capital level, January 24, 2011 announced the establishment of Tencent Tencent is win-win fund industry, according to internationally accepted within the enterprise fund, the scale of investment is expected to reach $ 5 billion to the Internet and related industries outstanding innovation companies to provide capital support to better meet the diverse Tencent open platform user needs.

As July 2010, Yu Xin Ren, president of Tencent game at Chinajoy2010 China International Digital Interactive Entertainment Industry Forum are talking about: "Leaving aside business figures to meet the user needs is the fundamental business survival and development." Careful analysis of the success of Tencent , we can easily find Tencent is close to user needs a sustained, continuous improvement of the product user experience, it is worth learning and awe, the real user-based Internet company, its layout is more comprehensive product of its defense close to user needs "attacks", which also shows Tencent future (fully meet user needs) sober. (compile: free download Xiaoping Source: "The Internet's Da Vinci Code>>