Why such a fire microblogging - surge to 195 million users

(Research Papers Download Information) broadcast the show rolling on both sides of the "dissatisfied whisper," guests arrived at the scene immediately to write the "micro-reviews" ... in Beijing at the China Internet Conference, microblogging into the vocabulary of the highest click rate.

China Internet Information Center, the authority released <<China Internet Development Statistics Report>> that the first half of 2011, China microblogging application explosive growth, microblogging number of users jumped from last year's 63.11 million to 195 million, half 132 million new subscribers, an increase of more than 200%.

Analysts pointed out that the rapid expansion of microblogging users of the Internet is changing the media landscape, hundreds of the word "dissatisfied" underestimated the power of bears, are a profound impact on Chinese society.

Zhou Qiang (a pseudonym) is a senior media people, but also a veritable "microblogging control." A person can have twenty-three microblogging accounts, will periodically refresh time to see people of concern and the micro- Bo said something. turn off the computer and immediately landed microblogging mobile phone, anytime, anywhere recording wanted to say.

"Microblogging has become faster and I understand the social events, exchange ideas, gather new platform circle of friends." Zou Qiang, said he and his side have the same number of "microblogging control."

China Internet Network Information Center reported that as of end of June 2011, microblogging usage in Internet users from 13.8% to 40.2%. Microblogging mobile applications has become a highlight of mobile phone users to use microblogging ratio from the end of 2010 increased 15.5% to 34.0%.

Report that microblogging can be gathered in a short time so the reason why the "popular", with its streamlined form, powerful, supports text, pictures, video and other multimedia Information on the addition, by focusing and being concerned in the form a micro-blog large communication networks, Information can be massive in a short time to viral spread, so that the micro-Bo quickly become very time-sensitive and influential media, to promote the growth of the user.

From the beginning of this year's "microblogging crackdown" to "Mei-US" event to the hundreds of thousands of Internet users has recently been forwarded microblogging "Bozhou 95-year-old Xu Zhangshi take care of paralyzed children 40 years of deeds", microblogging has become reflect the reality, promote social good and the beautiful, to boycott Jiachou staging.

Institute of Communication University of China Internet public opinion study released in July showed that microblogging has gone beyond the Internet forums to become China's second largest source of public opinion, second only to the news media.

"As of the end of 2010, China has 295 million people through blog publishing all kinds of information and ideas, more and more people get through microblogging, sharing information, to interpersonal relationships. Microblogging is becoming a social and public opinion, corporate branding and product promotion , as well as an important platform for traditional media. "Ministry of Industry and Information Technology Vice Minister Liu Lihua said.

"The emergence of micro-Bo to let people get the information richer, more open vision, and have a talk, a platform to express their views and it found a lot of people feel as a community hero." Tsinghua School of Journalism and Communication, University Vice Long Chen Changfeng said.

"The rapid and real-time features, leaving some of the former is not concerned about the people and information has become a news topic appear microblogging phenomenon gradually become the focus of public opinion, the formation of public topic of source and launched to the public actions, which the press sector and the community is a great boost and enhance. "Chen Changfeng said.

"It should be noted, microblogging world and the real world have a lot of difference, such as, micro-blog on public service activities, the real is still a few to attend." Chen Changfeng think that many people still stuck on the micro-Bo focus on the shallow, call the future also want to have more people to implement the micro-blog content.

Microblogging government and the people also become a new communication channel .2011 in the first half, the official opening in full swing .2010 microblogging end, the real-name authentication Sina microblogging microblogging more than 600 government agencies, more than. To July 2011 Sina microblogging microblogging government more than a total of more than 5,000, officials microblogging total of more than 3,000.

"Microblogging is the impact of a higher level from private to Government agencies on the popular microblogging, not only reflects the public's attention on the network, but also opened up new ideas for micro-Bo-government." Chen Changfeng, said, "I believe that if used well, This is a very good understanding of the public's needs, answer public questions, solve problems of public channels. "(text / Zhang Xinxin Yang Yuhua compile: free download Source: Xinhua