Promote the development of innovation is the fundamental driving force of the online games market

(Research Papers Download information) through the silence after a difficult 2010, Chinese online game Industry growth rate is slowing down, but the original Chinese online game achievements should not be overlooked. <<2010 China Game Industry Report Summary>> Display China's independently developed online game market, the actual national revenue reached 19.3 billion yuan, compared with an increase of 16.8% in 2009, accounting for China's online game market, actual sales of 59.6%.

The rise of China-made online games to regain market dominance

10 years ago, foreign online games popular in the Chinese market products, foreign agents spend large sums of money online gaming company in China is almost the only way out, grand, Ninetowns, long tours is the first online games and fortune through a proxy business and now, with online technology, Chinese original online games have been from the start, and then to regain the market dominance of the development of the Great Leap Forward.

10 years, made outstanding works emerging from game giant NetEase <<Odyssey>> perfect <<Zhu Xian>> giant <<march>> and other works, to cutting-edge company Kirin game <<Genghis Khan " in entertainment online <<hunting blade>> ... China original trend of online games has become a blowout, to achieve reversal won Qicheng market share.

Whether an independent Research and development, joint self-development, co-developed, self-guided or fund development, investment and other forms of self-development, not only promoted China's online game independently developed high-speed development, but also makes the Chinese online game company from the agent to complete the R & D jump into a new round of rapid growth.

Break through the bottleneck in order to promote Innovation and the development of online games market

Ministry of Culture published <<2010 China Online Game Market Annual Report>> that Internet gaming in 2010 exceeded 120 million subscribers, an increase of more than 37 percent in 2009 despite the growth of online game market is slowing down, but users growing faster than the growth in the size of this market from the side also reflects the fundamental driving force is still healthy, but market development focus and direction of shift in the online gaming market adjustment period, the urgent need for more Innovation and excellent quality of products to promote market development.

Face <<Journey to the West >>,<< Zhu Xian>> so these can not shake the homogenization of domestic masterpiece and a very serious market situation, new products like Win attractive mining user, you must break through Innovation bottleneck. Cutting-edge online gaming entertainment company chairman Xiecheng Hong said: "In the Chinese online game to be the homogenization of serious destruction of the whole Industry when Innovation is our only escape route, but Innovation is a more difficult road." In Entertainment Online's Product <<Hunter Blade>> As the first 3D action online games, although highly controversial, but it is currently the only one able to compete with Korean-made action game works.

Innovation, focusing on product quality, the only way painstaking Research and development of outstanding products in order to bring sustained and substantial corporate profits, and also to promote the comprehensive development of the online games market the fundamental driving force. (Compile: free download Source: 21CN Game Channel)