Lack of Honesty on electronic commerce and Countermeasures

Abstract: the development of e-commerce in full swing, severe lack of good faith, has become a bottleneck restricting the development of online shopping this paper to propose a number of countermeasures, in order to create a good e-commerce credit environment.

Keywords: e-commerce, lack of good faith, Countermeasures
In the field of electronic commerce, business, consumers, banks and any other party to lack credibility, the transaction can not be successfully implemented e-commerce companies must penetrate to the integrity of business, management of all aspects, deep into the core of corporate culture.

First, the problem of lack of credibility on the performance of e-commerce
(A lack of trade secrets and customer privacy protection network has the openness, business and consumer Information without the individual consent shall not be open, otherwise it would constitute an invasion of privacy, while present, many commercial sites do not pay attention the protection of customer Information, and sometimes the customer Information, such as name, business address, mailing address, contact Information and the individual's name, mailing address, contact and company Information, company employee data and personal home address, home phone personal job information, resume, etc., as the sale of goods. As a result, trade secrets and privacy may be violated, and difficult access to effective legal protection.

(B through the network of fraud, to sell in the name of the real fraud. Some sites with false false company name, address, induction and deceive consumers, and the site itself is neither the traffic management department issued a business license, nor in be registered in the business sector, but on the website to provide false information on the goods, so as to induce consumers to wait until the designated bank account on your money after nothing happened, such as Shenzhen, have repeatedly found that the highest fraud website to "a certain company in Shenzhen," use "Chung Ying Street" and other addresses, and even some of Hong Kong's name, address, telephone number and web site using the term, the name of duty, and even the wholesale smuggling of the cover, so that foreign consumers mistaken Shenzhen electrical goods cheaper than the mainland, so as to achieve the purpose of defrauding consumers money.

(C goods of inferior quality. Some websites false propaganda, exaggerated, on the Internet to hype their products, in order to mislead consumers, but the actual sales of goods of inferior quality, and online promotion are not consistent. Consumers After the purchase of such goods are often time-consuming to complain, and the site is unwilling to take responsibility.

(D not timely delivery and some commitment to the customer site within a certain time after purchase delivery, but often can not promise timely delivery of time, affecting the customer's consumer confidence, especially food, beverages and other real-time consumer goods, this problem is particularly prominent.

(E) failing to fulfill service commitments that thing and do another, of the goods sold online do not bear the "three guarantees" responsibility. Some sites online sell printers, Computers and other goods, but when consumers buy these products in the event of quality problems, the site allows consumers to go directly to manufacturers.

(F to carry out illegal business activities and some state Laws and regulations of the drill site loopholes, played the "edge ball" offers prizes such as illegal sales and service, with a huge prize, prizes to attract consumers to visit its website to improve website traffic, there is a Website launch of the "10 minutes to do Home" award activities, first prize turned out to be a valuable commodity. and even ban the website home state expense, illegal pyramid schemes in the network to carry out illegal activities.

Second, the resulting analysis of the reasons for lack of credit
(A legislative lag, although States have enacted <<Computer Software Protection Regulations, "<<Regulations on Protection of Computer Information Systems Security Computer Information Network and Internet >>,<< Interim Provisions>> and other related Laws and regulations, but < <Republic of China Law on Electronic Signatures>> l in April 2005 began to implement on it's implementation of e-commerce development in China will have a profound impact could call it "China's first true sense of the information technology Law." However, the development of e-commerce needs more and better Laws and regulations, laws and regulations currently in force is clearly not enough to completely solve the problem of bottlenecks in the development of e-business integrity.

(B motive. Through the confusing network of social phenomenon is not difficult to find, hidden behind the lack of good faith deep economic roots. It is because of improper financial benefits and business ethics and profit-driven people to defy the laws of the network this "free space "do whatever they want. In addition, some website operators to focus exclusively on short-term benefits, saying that the" fishing a go "mentality web site operators, resulting in product quality, logistics and service commitments so hard to satisfaction. Share the Research Papers Download http://www.hi138.com (three credit obstacles.

In recent years, China's credit system has achieved initial success, but the basic credit information in a relatively closed state, it is difficult to use, and sometimes even have to credit skeptical of the information itself, which for a few, a few users, small businesses lying, dishonesty, fraud, fraud that can take advantage of the machine provides.

(D weak awareness of e-commerce participants to ethical values, awareness of the rules is not strong for any business, merchants, consumers, and even a country, faith is a resource, is _ kind of competitiveness can not be replaced, this is into e-commerce international markets qualification is an important pillar supporting the development of e-commerce one might cheat, fraud can bring short-term benefits, but over time, will lose the trust of the people, lose the trust of the community, the community will causing tremendous damage to the economic order, market economy is difficult to healthy functioning.

(E lack of management involved in e-commerce consumers do not establish detailed credit files, a focused, unified, standardized form to reflect the consumer credit and transaction records and other personal information, such as basic information of consumers, the economy of credit information, social information Special records is important that the consumer credit information has not been well protected by law. enterprises involved in e-commerce transactions, accreditation is not checking, authentication is not in place, imperfect credit file, so as to cause a false website, false Product information, bogus companies, intermediaries and other false emerging.

Third, solve the lack of credibility of the countermeasures
(A real e-commerce activities to promote legislation in China to promote the rapid development of e-commerce, online trading to solve the problem of lack of credibility, the most urgent thing is to sound as soon as possible e-commerce related laws and regulations, specifically the legal parties involved in electronic commerce responsibility, traders and service providers to curb bad behavior and illegal acts, making online transactions according to the law after Guangdong, Shanghai, Beijing and other places in order to regulate e-commerce development, has introduced a number of local laws and regulations, on the basis of Further efforts should accelerate the construction of e-commerce related laws and regulations, but also around the need for the integrated consideration of local laws and regulations, harmonization of legislation to address the local regulations are not unified the contradictions could easily lead to conflict of laws recently <<Electronic Signature Law>> the promulgation of a good step on the step. the development of relevant law, not only can effectively combat Internet fraud, false advertising, maintaining the lawful rights and interests of consumers, but also help create a good social credit environment and the promotion of prosperity and development of business networks .

(Two full play the leading role of the government, as quickly as possible online transaction integrity mechanism, which requires government, industry, business and financial and insurance institutions to work together. Government departments engaged in network marketing companies in the past by way of site selection to be honest supervision and management, this approach to a certain extent, some companies played a positive and encouraging role, to be an enhanced e-commerce credit system of the organic ingredients, but still not enough. since, further strengthen the Government's lead role in the establishment and improve the rating system for corporate e-commerce and e-commerce and social support mechanisms to cooperate on the same time to actively explore various forms of credit mechanism implementations, such as the implementation of the qualification system, reject fake and shoddy products or violation of intellectual property products in the network transaction, the credit can be traced to establish the mechanism, if the transaction had occurred on the supply dispute, will be included in the online blacklist, can not conduct online transactions, in consultation with the insurance company, seek to increase online transaction security insurance, to ensure the security of transactions and resolve pre-compensation.

(Three operators to do business integrity and business ethics of building the market economy is a credit of the commodity economy, credit is the basis of market economy and lifeline. Without a good business integrity and business ethics is not based on the operator end the market economy era. Lack of credibility of online transactions has caused a lot of business concerns, and have made efforts, such as eBay launched a unique credit rating system, and commitment to customers during the transaction due to credit risk which led to trading losses compensation, Alibaba will launch "trust pass", by providing third-party certification, online transaction records, online credit evaluation and feedback for the company to establish a "live online credit file."
(D to improve the protection of consumer awareness of online shopping. Online shopping is different from traditional shopping methods, many consumers still lack the necessary shopping experience, therefore, improve the protection of consumers' awareness of online shopping is particularly important to carefully distinguish between the consumer Online Shopping Mall provided a platform for authenticity and quality of its services is good or bad. should try to choose a familiar shopping pages, and asked for cash on delivery services to reduce risk in the shop before, to understand whether local online mall industry and commerce departments for the record, so that once a problem is conducive to safeguarding the legitimate rights and interests of consumers, while, on the transactions between and users, at present no corresponding laws and regulations to constraints in the case, but to be alert, watch online " trap. "
(E to accelerate the establishment of the logistics system to facilitate e-commerce is also very necessary. At present, China has not established a nationwide network of business logistics system and payment system because of e-commerce operators are mostly used in self, that is to establish their own warehouses their own direct selling things, can not guarantee the timely and smooth logistics, resulting in supply network can not guarantee the supply of business the same time, because the product is too wide, but also the cost of sales increased to establish a systematic, professional, national goods distribution center, the formation of an efficient and comprehensive online distribution management system, has become a top priority. Links to free download http://www.hi138.com