Folk on the Ordos tourism resources development and industrial transformation _ network to write papers

Write papers Network: Abstract: Ordos region of Inner Mongolia has rich Tourism resources of folk, and orderly development and its industrial transformation helps improve the level of Tourism development in the Ordos, and promote social and economic progress, protect and pass on folk Culture now, folk Tourism resources in the Ordos development and industrialization process, there is not a unified ideology, development disorder, the old model and other issues, the need for strategic choices, the use of a unified and innovative development ideas, integration of resources, increase marketing efforts, the implementation of quality driven strategy.

Keywords: Erdos, folk Tourism resources; development, industrial transformation

Folk Culture is the history of various ethnic groups in the community development process to create and develop together with national characteristics of the Culture is the soul and symbol of a nation is indispensable to building a harmonious society of spiritual support. Folk Culture Tourism is a high grade of cultural tourism areas of human civilization and progress of the formation of a cultural way of life [1]. Ordos folk distinctive tourism resources, a higher endowment, Inner Mongolia tourism resources on behalf of folk Culture due to differences in the characteristics of the region and its subtle influence, Ordos Folk performance of a diverse tourism resources and characteristics, and regional differences, with good development potential.

First, the Ordos folk tourism industry status quo and problems
(An Erdos status of folk tourism industry
For a long period of time, subject to the level of ideas and the impact of tourism development, tourism development Erdos folk have not been given due attention, folk culture a long period of fragmented native state .20 Since the 1990s, the gradual development of the Ordos Folk attention, and increased investment in various types of tourist attractions, only in 2008, the city invested 151 million yuan building area [2]. Genghis Khan Mausoleum of worship, Ordos wedding Chahan Sulide sacrifice a large number of folk culture tourist products to be developed and shows its strong market competitiveness, such as, performing weddings each year in the Ordos Ordos city's tourist attractions performances of more than 2,000 screenings, watch about 200 million people and foreign tourists, Tourism and Culture has become the flagship brand of Erdos [3] At the same time made great economic benefits, development of tourism resources in Ordos folk social benefits, ecological benefits, also has been gradually emerging, national culture excavation, conservation, heritage, ecological awareness can be enhanced to improve the ecological environment.

Industrial development in the folk, Ordos City, a diversified investment, enterprise operations, technology development, scientific management, a series of three-dimensional development of strategic measures to develop the formation of the Mausoleum of Genghis Khan memorial, worship as the check on behalf of rare Sulide The ritual folk culture tourism products, the Ordos wedding ceremony as the representative of the community recreation folk tourism products, the Ordos International Cultural Festival, Festival is folk festivals such as the representative of travel products. Erdos folk tourism has begun to realize the industrialization, industry prospects.

(B Erdos folk tourism industry into the problems
1 development and transformation of ideas is not uniform, the development of severe disorder in the Ordos folk tourism resources development and industrial transformation process, all levels of government, ideas are not uniform in all regions and many areas confuse folk culture and folk culture of the industry relations, tourism development in folk or folk single in protection, recovery as the goal, ignoring the customs value of tourism resources, industrial development, or focus too much on the economic value of tourism resources and folklore, development of light weight protection, ignoring the folk culture of authenticity , a "pseudo-folk," the negative tendencies because of thinking is not unified, and many folk tourism development on the emergence of disorder in nature, repetitive development and destructive development status, which resulted in the loss of folk culture or variation.

(2) industry into a less favorable environment, industry status is not high because of folk culture industry require large capital investment and expertise in the planning personnel, longer visible after the operation efficiency, and Ordos economy energy, chemicals and other support, quick and high return, so the government and enterprises are reluctant to get involved in the folk culture industry, resulting in the status of folk culture industry is not high, the poor industrial transformation of the environment. Ordos into folk culture in the presence of creative industries, markets, ideas and other heavy barriers affecting the tourism effect of the play.

3. The old development model, similar, product Innovation is not strong in folk tourism development model selection, copying the Ordos more of the experience of other regions, the lack of models for their own development in folk tourism product development ideas and technology, there are strong similarities, the problem of poor Innovation. The spread of the tourism sector, "a song, a bowl of wine, a Hada, a pile of stones" is a portrayal of the problem. Folk tourism development was not significantly different, product differentiation is not high, low-tech, art is not strong, rich enough, low participation has become a major obstacle to industrial development.

Second, the Ordos folk tourism resources development and industrial transformation of the response options
(A) coordinate the folk culture and industrial relations, a unified development ideas
Focus on folk culture heritage protection, tourism and industrial development folk are not contradictory, but requires coordinated development of the Ordos City should develop a multi-level indicators included, assessment methods, assessment scores and other content of the "folk tourism resource assessment index system" [4] Through this system of science on a regular basis to sort out the Ordos folk tourism resources, assessment, definition of a "folk tourism resources can be developed," "should develop folk tourism resources" and "limit development of folk tourism resources" to develop clear content is not appropriate for the development of folk resources to focus on mining, sorting, research, protection, inheritance, and other assessments as "limited development" or "development" and then for the market, limiting development of folk tourism resources, to develop appropriate , conditions are ripe to enter the industrial production stage, folk can be developed for tourism resources, protection and development should be both, get rid of the cause of folk culture heritage protection and the standards of folk culture industry standards for Innovation and profit of wrong thinking, to speed up promote the tourism resources into this part of the folklore of modern industrial production and market commodities. folk tourism industry as part of tourism product development will inevitably lead to the existence replication, pattern, mass, mass and other issues, through the guidance of folk culture to solve the . industry folk to folk culture as a whole is not completely industrial, but refined the folk elements that can be developed, and will not be protected elements of the development, in order to achieve the folk culture and industrial development.

(B) to develop industry into the environment, the implementation of quality driven strategy
Poor into the overall environment for the industry status quo, Ordos City should take leading enterprises strategy. Large enterprises with product advantages, technical and market advantages, significant radiation with a model that can better promote the development of regional tourism industry folk. This means the development of leading enterprises to achieve business folk survival of the fittest tourist resources, prompting a group of small-scale tourism enterprises to gradually withdraw from the market folk, standardize the market order, and to limited social resources are fully concentrated.

Erdos folk to folk tourism product development research and combine high priority to developing arts market operable folk resources to create folk tourist products for Ordos, it should be strengthened into a mausoleum for the tourism products on behalf of the folk festival, Ordos represented by the folk wedding wedding tourism products, as the starting point of the nomadic horse culture, folklore tourism products production, Naadam festival, represented by the entertainment industry folk into tourism products, the formation of brand, brand driven folk tourism industry development.

(C folk tourism products to enhance Innovation, improve the quality of industry
Innovation is the folk driving force behind the development of tourism resources integration. To change the past, the development of folk around the Ordos "yurts, handle the meat, drink liquor prairie fill" situation, the focus extended to the Ordos Mongolian production, all aspects of life, improve customs abundance of tourism products, optimize the structure of the tourism industry folk. Various regions of the Ordos City folk to dig deep to find regional differences and customs to focus its development, creating product differentiation in the folk tourism resources development and industrial transformation process, pay attention to folk authenticity with the times of the combination of the elements of fashion, technology and organically integrated into the folk elements into tourism and enhance its tourism appeal and core competitiveness in the future folk tourism, we must attach importance to the use of creative competitive strategy to strengthen the mining context, refining context, the process of sublimation context, innovation folk tourism development theme.

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(D scientific selection of development model, a variety of great importance to integrated development of tourism resources
Folk tourism development and industrial transformation model must take into account the environment depends folk background out of the environmental background is distorted folk folk, its vitality is fragile. Steppe nomadic folk rely on, so the "folk transplant" based " Collection meta-type "model [5] is not suitable for tourism development in the Ordos and industrial transformation of folk in the process of practice and exploration, community participatory development model of native natural advantage is gradually emerging, tourism development has become a folk Erdos best model. The basic framework of this model is relatively rich in folk culture of a region, select one of the most typical areas of transportation is relatively convenient publicity for the tourists to the natural life of the residents and communities producing natural form of travel content, in addition to the necessary infrastructure and construction of almost any process transformation, community residents to participate in tour operators present, Etuokeqi is in this mode to create the largest grassland in Ordos culture of tourism.

Folk tourism resources in the Ordos is a large part of non-material cultural tourism resources, tourism development more difficult, so the integration of other types of tourism resources, strengthen physical and chemical processes of folk culture is particularly important to folk tourism and tourism, holiday and other organic combination, play a variety of tourism resources aggregate advantage, thereby increasing the overall level of development of tourism.

(E to strengthen the image of planning, increase marketing efforts
Ecology has a principle: no two creatures occupy the same ecological niche, or competition will lead to the demise of one species [6]. This principle applies equally to folk tourism development. Orientation is identical, the image is identical, similar products, eventually leading to the vicious competition, product positioning, planning and other aspects of the image of the dislocation must be taken to competitive strategy. Erdos folk to the analysis based on the characteristics of tourism resources, the formation of personal image, and according to location, Choose image and marketing tourist market by marketing to promote the tourism industry folk process of Erdos.

Third, the Ordos folk tourism resources development and industrial transformation of the meaning of
Erdos folk folk tourism resources, including physical, social customs, folk beliefs, folk entertainment, folk festivals, etc., of the Ordos one of the most important tourism resources of which worship the most unique folk customs and wedding, very potential for development. Ritual folk, including obo worship, worship of Genghis Khan, Tuolei worship, Sulide worship, etc., Ordos wedding folk wedding customs that are centuries of tradition in the Ordos Mongolian wedding in the form of the stage of the Ordos Ordos wedding show has become an important tourism brand. for These advantages folk-depth development of tourism resources, and actively carry out industrial transformation has very important significance.

1 and promoting the diversity of tourism resources in the Ordos development to improve the competitiveness of the tourism industry. Erdos has vast grasslands, vast deserts and heavy history and culture and rich tourism resources, resource diversity trend highlights, but the monopoly of resources , the Ordos folk should be the most important tourism resources in the Ordos tourism image will be identified as "Genghis buried in the Ordos Mongolian wind" also illustrates this point. Therefore, to accelerate development of tourism and industry folk pace, can greatly enrich the type of tourism products and promote the diversity of tourism resources development, tourism products and to achieve folk grasslands, deserts, the harmonious development of tourism products of history, but also help the tourism industry towards a sustainable, harmonious direction, to improve the competitiveness of the tourism industry.

2. Conducive to rich tourists to consume content, increase tourist interest. Tourism development through folk, tourists can experience and touch to the Ordos Mongolian people's lives, thoughts and feelings to the local customs, understand the local people's lifestyle, diet and daily life and aesthetic taste, aesthetic and self-improvement to achieve a combination of travel purpose, so as to enhance the inherent quality of tourism to achieve a higher level of tourism.

3. Erdos tourism economy and promoting a higher level. Ordos, Inner Mongolia is located in the southwest, Mongolian settlement, folk cultural heritage. Rational development and utilization of tourism resources of these folk, not only can change cultural advantage into economic advantage, adjusting the industrial structure, improve pastoral income, but also to promote the development of related industries, increased tourism revenue. In 2008, for example, the city's annual reception of tourists reached 4.98 million people, of whom 13 225 people received inbound tourists throughout the year to achieve the total tourism income of 5.08 billion yuan, earning $ 6.9 million [7].

4 is conducive to good folk culture heritage protection and Mongolia Erdos City Folk is the important material and spiritual wealth, through excavation, save folk culture, not only allows people to understand and become familiar with the nation created by the distant ancestors of the history of civilization, but also allows outstanding heritage and folk culture to development should adhere to the protection and heritage depend on mining and the use of point of view, rational, orderly and healthy development of the Mongolian folk tourism and industrialization of operations.

IV Summary
As China is located in the northern border, the traffic conditions are relatively backward, making the Ordos folk culture tourism resources seldom subject to external impact, save more complete, reflecting the beauty of the original ecosystem. In order to tourism development and industrial development process, always keep folk tourism resources of authenticity, should be people-oriented, culture-oriented philosophy. People-oriented refers to the folk tourism resources development and industrialization process, and actively listen to the local community residents views, community residents adhere to the priority principle of employment in local tourism, making it the folk who benefit the development of tourism resources while maintaining the original folk culture, folk resources industry not to the disappearance of Mongolian culture, cost of unique , the real culture of resource advantages into economic advantages of tourism in Ordos.

In short, in the Ordos folk tourism resources development and industrial transformation process, should pay attention to each other through integration, to achieve diversity, and strive to highlight the meaning of folk culture, to further improve the level of tourism development in Ordos, and promote social and economic progress.

References:
[1] Zheng Yan. Manchu folk culture tourism development model and countermeasures [J]. Dalian University for Nationalities, 2007, (4): 16.

[2] Erdos Municipal Bureau of Tourism .2008 summary of the city's tourism [Z], 2009.

[3] Erdos Municipal Bureau of Culture. Erdos cultural industry planning [Z], 2009.

[4] Wang Guangwen Inner Mongolia, folk cultural resources of the industrial development [J]. Practice, 2006, (1): 23.

[5] Xu Wenyan. Heilongjiang minority folk tourism development model of [J]. Heilongjiang National Series, 2007, (2): 60.

[6] Zou love, Chen Junhong, etc. The concept of niche tourism principles and strategies of optimization [J]. Geography, 2006, (5): 36.

[7] Government of Inner Mongolia Autonomous Region of Inner Mongolia Tourism Statistics Yearbook [K], 2008.

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