On Wuxi Folk experiential tourism development _ network to write papers

Write papers Network: Abstract: With the Experience economy era, tourists are no longer satisfied through a quick sightseeing tour, but tends to be more deeply involved in the Experience of travel. Folk Tourism is a high level of cultural Tourism, the folk Culture of mining is an important pArt of Tourism development, while introducing the concept of Experience economy is bound to create a fine folk Culture in Wuxi, Wuxi Tourism industry to promote the development of help.

Keywords: folk travel, Experience economy, Culture, mining, Wuxi

Urban services in the 2005 World Conference, Wuxi Municipal Bureau of Tourism Secretary Mr. Wang Jieping asked: "Wuxi tourism development, is taking the financial natural landscape, history, Culture and way of combining modern civilization, and therefore pay more attention to Culture, mining to create cultural tourism Famous. "while folk culture is the most unique culture of a region, as different from other tourist cities of competitive differentiation and advantage for development. Experience economy era this provides an excellent opportunity for development, travel experience-based tourism has become a new economic growth point.

First, the experience of travel
The concept of experience economy first appeared in the United States as early as in the 1970s, the famous American futurist Alvin Toffler published <<Future Shock>> book, predicted following the agricultural economy, industrial economy, service economy After the experience economy will be the future of the new economy and the year 1999, the U.S. consulting firm Strategic Horizons LLP, founder of B. Joseph Pine (B.Joseph.PineII) and James H. Gilmore (James.H.Gilmore co-publishing "experience economy>> a book, that" the experience economy is an enterprise to serve as the stage to product as a prop, customer-centered, emotionally as a link, so that consumers can personally involved in creating a variety of activities, experience to meet their needs and ultimately an economic form. "
Undoubtedly, the experience economy to meet the individual needs of consumers, it means the rise of consumers gradually shift from the pursuit of material to meet the pursuit of spiritual fulfillment. Tourism and Experience Economy with the butt of good, as the core of industry experience economy, experience duty-bound to take up the tourism economy of the pioneer experience.

So-called experiential travel, refers to a pre-designed and organized, there is a certain procedure, the customer need to take the initiative to invest time and effort involved in the pursuit of comfortable and unique experience of tourism, tourists bring it to a new added value. Compared with the traditional mass tourism, the experience-based tourism is more respect for humanity, personalized attention, emphasizing pArticipation by visitors to create happiness. Experiential travel from the senses, feelings, thoughts, behavior and other aspects of creating travel experiences for customers, giving customers full opportunity to pArticipate in the design of products or services, or even allowed to complete as the protagonist a product or service production and consumption processes, business scenarios and provide only the necessary products or services, allow customers to personally experience the process of consumption of every detail, and constantly to customers to create new experiences, new excitement and new joy.

Second, the status of tourism development in Wuxi Folk
Wuxi folk style on, whether it is customs, marriage customs, seasonal customs, or production practices, customs, have revealed the rich characteristics of Wu now Wuxi Folk tourism development are the following modes: First Folk Museum mode. Folk Museum showcases the local the local folk, including customs, customs still learning, at the age of festivals, Arts and crafts, etc. There are silk industry in Wuxi Museum, Canal Museum, site of the kiln group, Wu Culture Museum, etc. Second, neighborhood folk mode can be said that a block of material to be wrapped up in modern history and culture of the "living fossil." It is not only the existence of the physical construction of the city, there are intangible traditional folk customs. tourists to visit or pArticipate in the neighborhood through activities and with the residents exchange, can see the great small, understand the local customs. Wuxi Folk blocks (Folk Village are: the historical period since the Ming Dynasty set of neighborhood homes and workshops of traditional hand-block in one Wenyuanfang, history and culture of ancient canals blocks and Huishan town, clear name bridge, small Lou Lane, Rongxiang, swing five historical and cultural blocks port town, etc. Third is festive gathering mode. festival is a regional folk culture is the best carrier, tourists watch or participate in local festivals, the most direct understanding and experience of local folk culture. Wuxi is also increasing emphasis on tourism festival to create, such as Huishan temple, all kinds of flower, Wu festival, Xu International Tourism Festival, five with Ming Temple New Year ringing bells activities. Fourth, travel goods model. tourism proved that tourists generally have to buy local products and souvenirs and experience the taste of off-site consumption of psychology. tourists favorite travel products is tremendous and the local characteristics of those daily necessities, handicrafts and local products. Wuxi development of tourism products are mainly folk like the old ribs sauce, pastry, oil, gluten, Huishan figurines, Yixing and so on.

Third, the problems
In recent years, tourism from all over the market situation, to folk culture as a tourism project activities popular with tourists. In Wuxi, for example, held annually Huishan temple Wuxi, Wu Culture and Tourism Festival, the Grand Canal and tourism have become the focus of attention of tourists can be said that folk with strong momentum of tourism is developing rapidly, but objectively speaking, Wuxi Folk tourism are still some problems: First, the lack of spectator and participatory. Wuxi Folk show there is "Heritage more, less scenic, see more, play less ancient and more new small, dead things and more, live less stuff "problem. Wuxi as museums, only a static display, visitors can only visit this one Some content and even read. Second, there is no scale. Wuxi tourism in recent years in the development of folk do a lot of effort has also created a lot of folk influence in certain market tourism products, such as several major tourism festivals and flower, snacks, etc. But the link between a variety of products is still very loose, folk scale tourism has not yet emerged, folk tourism resources have not yet been properly integrated, there is not a folk culture to showcase the leading products in Wuxi. Third, the brand is not prominent . Wuxi Folk increasingly effective tourism development, annual festivals, there is now only forty to fifty, but there are still a lot of folk do not form a brand tourism products. The reason, or propaganda is not in place, or the lack of thematic or lack of features, and thus more well-known only to locals.

Fourth, Wuxi Folk experiential tourism development strategy
(A distinctive travel experience to determine the subject
Experience is the theme of tourism experience for the consumer products produced by the main line to string together a clear and integrated with the tourism brand positioning, in order to bring consumers and the overall sense of unity, resulting in induction and association effects. experience tourism product design theme is based folk and soul folk theme to the experience of tourism products to local history, culture and natural environment based on rich local and localized to the characteristics of the folk appeal and practical products . Wuxi Wu Cultural Park to Miss a culture, built sericulture Lane, southern style Garden, Humanities Building in 17 exhibition areas, with a wealth of information, objects, pictures, electronic image of the tools to demonstrate the four thousand years, Wu production , culture, folk magnificent picture of the visitor to the house where you can observe the structure and furniture Wuxi old form, not a good feeling, a lot of daily necessities never see. The southern area have appeared in various professional, "Better Business Park" has a show, Dan Mianhua, tung oil shop, repair pot maker, blacksmith, etc., life, the people brought the old memories here also shows the person's life related to the customs and rules such as birth, grasping weeks, school, marriage, etc., people feel the cradle of Wu culture, etiquette and cultural profound.

Links to free download http://www.hi138.com (II provides a wealth of experience means
In general, experience means more wealth, better experience for tourists, while the current Wuxi sightseeing tourism products are mainly static and more dynamic in small, shallow experience much less deep experience, so experience in the design of tourism products , to be able to give visitors visual, taste, smell, hearing, touch and other aspects of participation and experience. No doubt the modern sound and light Technology to give tourists a more profound experience the excitement, for example, in the Baoshan Folk Art Expo, and other high-tech sound and light was used for the presentation of traditional folk: "sea Baoshan" and "Baoshan rap" exhibition let visitors experience by drawing foreign films in the form of interest in rap, "Myriads of Lights" exhibition of traditional lanterns, were loaded on a liquid crystal display, visitors side of the lantern while according to the LCD prompts to send SMS guess riddles, "Jiangnan" exhibition of glass is a special imaging glass, when the open top of the projector, glass, all kinds of characters will appear on the projector, showing blow, embroidery and other traditional craft shops Luo, static model for the evolution of life's moments Street, both sides of the order hall "music floating" installation, then bring a unique visual experience, it is covered by the interior wall of a root ball of the composition of the glass tube and connected music player.

(C to strengthen the tourism product of the interactive experience
Interactivity is an important experiential tourism product characteristics. To the museum, for example, to get rid of pure nostalgia collection and features, functions to achieve contact with the masses of the dialogue the museum's educational function is the core course content, but we must recognize that education is a two-way and cultural needs of the public conscious participation in the construction the museum and the public should try to seek opportunities to communicate. silk museum and detailed image if you can show to the silk from the silkworm seed the whole process, not just display some of the products and tools There, visitors will be more interested in understanding the basis. Nanzenji Food Festival can be specifically introduced for visitors to participate in snack production activities to tourists to participate, both tasted the food, but also learn a little skill to make it back food for thought, while the folk museum, the apart from displaying the old crafts tools, also allows visitors to participate in some antique crafts activities, such as grinding bean curd, rice mill, weaving and spinning and the like, can also be children's recreation hall showcasing different regions of the childhood games and entertainment toys, to attract tourists resonance.

(Four outstanding high-quality tourism products
Folk is a popular, popular culture, but not vulgar. Experience the folk customs than those backward, ignorant thing to show up so that visitors to experience, but to focus on folk culture, taste and quality of life, embodies the modern tourist the pursuit of high quality of life. Thus in the development of tourism products, we should try to highlight the culture of tourism products, to avoid commercial, vulgar, low-grade phenomenon in the development process to create a culture, a new feature for the product to give , innovative, not to dwell on the fortune teller that superstitious activities, can not throw out the monotony of the game like hydrangea has proved that only those who experience the rich culture of tourism products will be more and more tourists ages, it has a continuing attractiveness and competitiveness.

Tourism product is the core of travel experience. In short, Wuxi tourism enterprises should focus on the experience of visitors to make a fuss, full ability to innovate, explore and create the characteristics of folk tourism products, tourism in the whole process so that visitors get the heart and soul, pleasant and memorable travel experience.

References:
[1] Xu Jian and experience the era of economic experience tourism product development strategy [J]. Resource development and the market, 2010, (1).

[2] Wu Wen-chi, Zhi-Min Zhuang. Experience Economy under the tourism product design and innovation - the experience of the ancient village tourism product development, for example [J]. Tourism Tribune, 2003, (6).

[3] B. Joseph Pine, and James H.Gilmore.The Experience Economy [M]. New York: Harvard Business School Press, 1999.

[4] Yi is blue. Folk experiential tourism product development Study [J]. Xinjiang Institute of Finance, 2005, (1).

[5] Shao Yu. The city folk on a little tour [J]. Hefei University of Technology: Social Science, 2005, (2).

[6] leather ordinary and experience the economic times to explore the tourism product development [J]. Academic exchange, 2005, (2) Links to free download http://www.hi138.com