China Island County, comparative analysis of tourism competitiveness

Abstract: Island County Tourism has developed rapidly, but the island county speed and scale of Tourism Development is not balanced, according to Island County Tourism and Economic Development, cluster analysis of Island County, Island County, the contrast between the Development of the Tourism industry, and based on cluster analysis of the results of Island County, Island County Tourism Development should be recommended to enhance regional tourism cooperation, speed up the optimization and upgrading of tourism products.

Keywords: Island County, tourism, cluster analysis

Coastal island located in the forefront of China, an important military position, basically in a relatively closed state, coupled with the traffic and Economic conditions and the natural environment and other factors, island tourism Development has been very slow, long-term in a backward state. The rise of China island tourism, began in the late 1980s, the Government recognizes the development of the coastal island across the great potential of tourism and Economic value, have invested in the island tourism, much of the island to get a certain amount of development, such as Hainan, Fujian Meizhou Island, Putuo Mountain in Zhejiang and so become a popular tourist destination in the new century, governments at all levels in support of the island, island tourism has become the pillar industry of local economy and focus on the development of the industry.

This selection is usually more familiar with the 12 Island County, Island County for the overall development of tourism analysis, tourism development in Island County to find out the advantages and disadvantages. On this basis, the use of SPSS software for cluster analysis of Island County, Island County, the contrast between the development of tourism in order to ensure data accuracy and consistency, this data comes from the Island County 2008 National Economic and Social Development Statistics Bulletin.

First, the overall level of tourism development in island county analysis
Figure 1 can be seen from the next, Island County tourist trips Zhejiang Putuo District, Dinghai and the top three, Yuhuan County, Changhai, Nanao County and Pingtan row after three. Putuo island tourism revenue, Yuhuan County, and Dinghai rankings The first three, Chongming County, the county and South Australia after three Pingtan row. Overall speaking, the island county, and Shandong Province, Zhejiang Province, County, Long Island, the development of better tourism, tourist arrivals and tourism revenues higher, as Fujian and Guangdong island overall Economic development is slow, relatively poor tourism development, tourism trips and tourism income low; the north of Changhai County, due to geographical area is small, restricted the size of the tourism capacity, to some extent limit the development of tourism.

From the previous page can be seen in Figure 2, only Pingtan and Chongming County, a smaller proportion of tourism income in GDP, the other counties of the island tourism revenue to GDP has more than or close to 10 percent, tourism has become the backbone of local economic development sex industry, including Putuo, Nanao County, Long Island County Dongtou and tourism revenue to GDP ratio close to or far more than 20%, tourism has become the leading local economic development in the industry. It can be seen, Long Island County, Putuo District , Shengsi, Dongtou and Changhai County tourism trips is equivalent to the local population of more than 10 times, including Long Island, Putuo District, County and is up to 30 times, it shows the island gradually expand the scale of tourism development, but the scale of tourism the expansion of the local socio-economic and ecological environment has brought great pressure, therefore, should strengthen the capacity of the tourism environment of the island area monitoring.

Second, the development of tourism on the island county of cluster analysis
Based on the Island County Economic and Social Development Statistics Bulletin, extract GDP, population, per capita GDP, tourist trips, tourism revenue, tourism spending per capita, the scale of tourism and tourism revenue to GDP as the main indicator. And a quick sample using SPSS software clustering, by comparing the analysis of five more reasonable.

According to cluster analysis, the island country's 12 counties into five categories, will Pingtan, Dongshan County, and Chongming County, classified as first category, named for the tourism development of backward areas, such areas are characterized by the total economy than high, the population quantity, but low per capita GDP, tourism income, and per capita spending at least trips, travel size and proportion of GDP, at least, are economically underdeveloped, the worst level of tourism development areas, the second Dinghai and Yuhuan class, named priority areas for tourism development, economic output is high, the population quantity, high per capita GDP, tourism income and people high, high cost of travel per capita, an economic development, tourism development, good areas, will Changhai, Long Island County, Daishan, Shengsi third category, named for the tourism development growth areas, such areas are characterized by low economic output, a small population, but high per capita GDP, the total tourism revenue and visitors better travel costs moderate, but higher scale tourism, a higher proportion of GDP, are economy is small, the per capita index is high, better regional tourism development, and South Australia will Dongtou classified as fourth class county, named for the tourism development potential-based areas, such areas are characterized by the smallest total economy, population, per capita GDP at least, the total tourism income and people in general, spend less per capita, but the higher the economic contribution of tourism, Putuo District, for the fifth , named for the tourism development mature regions, such areas are characterized by higher economic output, a higher per capita GDP, tourism income and people of high per capita spending is high, large-scale tourism, the economic contribution rate, an economic development and tourism developed tourist-oriented area. Links to free download http://www.hi138.com
Third, based on cluster analysis of various proposals Island County Tourism
1 for different types of competitiveness Island County to develop a different strategy, first, Putuo District, this type of tourism development for the mature regions, should make full use of existing mature religious tourism, tourist products and actively implement strategies to improve the tourism product quality carry out high-end eco-tourism and vacation travel, to meet the needs of domestic and foreign tourists, while full use of Shanghai, the tourist and tourist distribution center, increase tourism marketing efforts to attract more international visitors to the second For Dinghai and tourism development priorities such Yuhuan County area, a high level of social and economic development, tourism development is better, should take full advantage of a good social and economic infrastructure, optimize the industrial structure, improve tourist reception level, active high-level business travel and holiday. Third, Changhai County, Long Island County, Daishan and Shengsi such tourism growth areas, efforts should be made to improve the infrastructure and tourist reception facilities, development of local characteristics of tourism products, improve competitiveness of local tourism, and expand tourism awareness and influence, especially Daishan and Shengsi, although close to the Yangtze River Delta tourism source market, location is better, but in Putuo District and under the shadow of Dinghai, tourism competitiveness is not strong, therefore, should be Shengsi Daishan and scientific market segments, identify the market positioning, tourism product development, differences in the development of tourism the fourth, and South Australia for Dongtou County tourism potential of such type region, the region should be based on geographic conditions, resource characteristics and the structure and characteristics of the source markets for tourism development in the situation merits an objective analysis of local conditions, the development of effective tourism development policy and planning, through provided with local characteristics and comparative advantages of tourism products and services, while mining both a destination, developing tourism resources, but also strengthen the tourism infrastructure, and gradually improve the tourism environment, improve the level of tourism business management, foster tourism industry chain at the same time to increase investment, optimize the tourism investment environment and promote tourism investment business diversification, strong absorption of private capital and foreign capital, to overcome the bottleneck of economic development is lagging behind, improving the overall level of tourism, promote the competitiveness of the regional tourism continues to increase. Fifth, Chongming County, Dongshan County Pingtan and backward areas such tourism development, the government should give full play the leading role in strengthening support for the development of tourism industry, and tourism resources department to change the situation of separate management, the establishment of the system and efficient travel industry management system. the construction of infrastructure and tourist reception facilities construction, and the depth of mining tourism resources, the use of a good geographic conditions and step up publicity efforts to actively develop the local tourist market and the surrounding area tourist market.

(2) establish a sense of strategic alliances, enhance regional cooperation in tourism development in the various island regions to remain competitive at the same time, should pay attention to the regions, cooperation between tourism enterprises in the tourism development process, the conscious promotion of the island counties cooperation in product development, line combinations, to break the zoning restrictions on tourism promotion, interconnected interactive, sharing of resources and achieve common development and win-win results [1], Chinese island state of the county more obvious geographical mix, you can achieve small area of ​​tourism integration of development, such as the northern region of Changhai County and Long Island, Chongming County, the East China Sea region, Dinghai, Putuo District, Shengsi and Putuo county, Zhejiang and Fujian border of Yuhuan County, Dongtou and Pingtan and Chaozhou-Shantou region of South Australia County and Dongshan County, due to close geographical location and natural conditions, geographical conditions and a similar source markets, through regional cooperation, and tourism resources to achieve the integration between the development of tourism products.

3 implementation of quality strategy, integration of resources, speed up the optimization and upgrading of tourism products. Island regions due to natural environmental conditions, tourism carrying capacity is smaller than the present island of regional tourism products for the mass tourists, tourism products, low grade tourism yield is not high, far below the national level and the level of the surrounding area, while the rapid development of mass tourism to the island ecological environment caused great damage, affecting the sustainable development of island tourism, so the island region should actively develop and nurture high-level eco-tourism products, the implementation of tourism quality strategy to accelerate the optimization and upgrading of tourism products and develop appropriate marketing strategies and reasonable [2].

4. Increase the infrastructure and tourist reception facilities and optimize the external environment for the development of tourism in the island tourism development in the process of gradually exposing environmental capacity of small island regional tourism, infrastructure and tourist reception conditions for tourism restriction of development, therefore, should give full play to the island region led by the government role in strengthening support for the development of tourism industry, the construction of infrastructure and tourist reception facilities and vigorously absorb private capital and foreign capital, to overcome the bottleneck of economic development is lagging behind improve the overall level of tourism, tourism development to optimize the external environment and promote the competitiveness of the island region of increasing tourism. Links to free download http://www.hi138.com

References:
[1] Wang Fang, Zhao much of urban tourism competitiveness comparative study of quantitative assessment - in five northwestern provincial capital city, for example [J]. Resources and industries, 2008, (3) :44-48.

[2] Zhao Fengyun. Province comparative study of urban tourism competitiveness - in Shanxi Province, for example [D]. Shijiazhuang: Hebei Normal University, Master's thesis, 2006.

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