On the stakeholders to model financial management objectives

[Abstract] In the fierce competitive market conditions, corporate management should be targeting its financial customers, suppliers, government and society stakeholders to fully consider their interests and demands of enterprises in order to remain invincible in the market and to develop further. This analysis of the business interests of those stakeholders to maximize the importance of financial goals, building stakeholders to model the Financial Management objectives, from the mode of external stakeholders and internal stakeholders two aspects of model building, to help meet the needs of internal and external stakeholders actions to develop and select a reasonable and appropriate, positive and effective Financial Management objectives, thus helping to achieve corporate strategic success.

[Keywords] Financial Management objectives, external stakeholders mode, the internal stakeholders mode

First, the stakeholders model of Financial Management objectives of the reasonable
The interests of corporate Financial Management objectives should be to maximize shareholder wealth maximization, corporate goal of maximizing value from out of the full account of our current management system in the enterprise financial management system based on the established. To create and arrange reasonable stakeholder in cooperation model for the financial management of social wealth maximization goal is to achieve the prerequisite and guarantee for the development of China's enterprises and objective selection, to ensure that the objective needs of ongoing business and therefore create a reasonable co-operation and arrangements for stakeholder model is the goal of Financial Management the ideal model.

Second, the stakeholders model of financial management objectives of building
(A mode of external stakeholders
1 between business and government partnership model for development
Government enterprises can not be ignored as an important stakeholder. Between business and government interests mainly in tax and business policy environment the ability to adapt and use of the Government to provide enterprises with the macro environment, including the development of industry development policies, fair competition rules and the provision of some public infrastructure and government departments to establish a good relationship, such as time and in full accordance with the requirements of tax law to pay taxes, comply with relevant rules and regulations of the country's industrial policy to respond positively to such for the development of enterprises to create a good environment.

(2) the interdependence between business and community partnership model
With any business where the communities are closely linked. Business is a major provider of employment opportunities is an important source of local revenue, business development and growth of the entire community will lead to economic prosperity and growth. Business community is an important source of labor, business communities where business is often important to customers .. However, the business activities may also give local communities the problem of environmental pollution such as exhaust gas, waste water and industrial noise, etc. A company where to get community support to achieve long-term survival and development, it must establish a good corporate citizen, to comply with local policies and regulations, the establishment of a harmonious community relations, corporate community produced to avoid the hostility and resistance to the psychological.

3 companies and provider model of cooperation between the consultation and coordination
Companies to respond to user needs time, product quality and cost are affected by the suppliers present, companies and suppliers to the traditional price as the main drivers of the competitive market trading relationship, mutual trust is being changed to based on long-term relationship. outsourcing trends to enhance and timely procurement and production systems, enabling enterprises and suppliers dependent manner, and thus more and more of their suppliers to establish a close cooperation between strategic partnership, to suppliers as a continuation of their business activities, share information, consultation and coordination through cooperation and mutual behavior to improve business performance without the close cooperation and vendor support.

4 between enterprises and customers mutually beneficial cooperation model
Customer satisfaction, to meet the interests of customers, business is business success and failure. The company has only been favored by the customers to provide products and services in order to produce a steady stream of income with the science and technological level of development of the times and increase the market products have greatly enriched the face of the expansion of the scope of choice, the customer is not only concerned about the price of the product, and began to focus on product quality and after-sales service. Studies have shown that with higher customer satisfaction and loyalty in the long term profitable business. Loyal customers will usually increase to purchase, recommend new customers to the enterprise, and willing to trust the products and services they pay a higher price .

5 companies and mutual supervision among the creditors, to promote the cooperation model
Creditors are also important sources of business funding provider, a good relationship not only to ease business cash flow problems caused by lack of funds, and allows companies to seize fleeting market opportunities from the creditor's standpoint, they are concerned about the safety of lending money, that is, whether the schedule to recover costs and interest if companies can not generate enough cash to repay maturing debt, corporate credit rating will drop, even in the face of creditors to the bankruptcy court's request. meet the interests of creditors is required to survive in the market's basic conditions. Links to free download http://www.hi138.com
(Two internal stakeholders mode
1. Interdependence between business and shareholders kept by mode of cooperation
Shareholders are the most important stakeholders, providing survival and development capital required to undertake the business risks of the activity, a necessary requirement for dividends and stock prices from rising interest on capital return, and thus the interests of major shareholders reflected in the stability of dividends and rising share price and if business owners can not bring the expected benefits to shareholders, they often choose to sell the stock, and no longer invest in, thus threatening business growth and development.

2. Mutual enterprise and employee incentive model of cooperation between
Employees are the most important and direct internal stakeholders. Employees are the direct operator business processes, enterprises of any final plans and programs to be implemented and enforced by the staff. Operators can meet the staffing requirements, to fully mobilize their initiative, will directly affect the customer and come into contact with other stakeholders. let the external customer satisfaction, first we must make the internal customer - employee satisfaction employee pleasure often excellent service delivery through dedicated to the enterprise customer, so customers have a pleasant and memorable shopping experience, resulting in higher customer satisfaction and customer loyalty. safe and comfortable working environment, fair recruitment and promotion policies, generous compensation benefits, the appropriate authority, the full vocational education and training are the company to attract and retain qualified personnel necessary measures. In the knowledge economy, intellectual capital as a corporate employee of the carrier, and its importance will become more apparent.

3 companies and managers to promote the cooperation model between the
Management is the company's leadership and the backbone, can effectively motivate them, whether an enterprise is an important condition for development, if not dealt with and the relationship between business and management, business will be like a mess, more than friction, There is no vitality not only can not be expected to achieve financial management objectives, and strong competitors, compared with the distance widens, it may eventually find the place to be eliminated. and if not handled business and management relations may even produce bribery, corruption and a series of social and economic ills.

Third, the conclusion
Because some of China's enterprise financial management system is not perfect, enterprises to create profits, the pursuit of profit maximization responsibility, but Should put their own interests a little too seriously, while ignoring their own in society, the role played by the function, regardless of social giving and its mission and expectations, is bound to provoke outrage and public condemnation of the community to fundamentally undermine the basis for enterprise survival and development, so we have to create a new financial management objectives, that is closely linked to stakeholders, the establishment of interest stakeholder cooperation mode of financial management objectives.

However, to maximize the interests of stakeholders in the pursuit of financial goals should also note the following points: first, to establish goals in business incentives, in order to mobilize the composition of the various business stakeholders enthusiasm, creativity and initiative, promote their sense of responsibility to achieve targets set and mission to inspire the conscious goal to complete the financial management of the common struggle, and the second is to establish the target binding mechanism in order to improve the enterprise's economic responsibility, on the internal economic interests of the main give the constraints of economic behavior to meet the requirements of the socialist countries and the overall interests, and the third is a democratic financial management within the enterprise, to establish the masses of workers in the enterprise's ownership position to improve enterprise management level, improve corporate oversight mechanisms.

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