Qingdao Yulong Group to a modern logistics industry, investment decision analysis

Abstract: Corporate Development from inception to a certain size, to achieve a lasting long-term Development, the need to attach importance to the selection and Development in Industry, research, timely industrial restructuring in order to seek diversification. This paper mainly studies the logistics of Qingdao Yulong Group Industry for investment decisions, Yulong Group from inception to go through the first decades of Development, the foundation of industrial Development with its own modern logistics Industry is facing with a good development opportunity, determined to make the modern logistics strategy for industrial transformation choice, and after nearly a decade of development, logistics Industry has become one of the pillar industries Yulong Group, successfully promoted the Yulong Group's industrial restructuring and industrial upgrading.

Keywords: corporate investment decisions of modern logistics Industry restructuring

"There is no bankruptcy of the industry, only the bankruptcy of the enterprise", this sentence is in addition to illustrate the operation of their own level of long-term development of sustainable business impact, the industry's history, present and future in space also affect the sustainable development of enterprises Therefore, all attached importance to enterprises engaged in the selection and development of industrial research and analysis in order to foresee the future of the enterprise, so do the business development strategic response and preparation.

In 2002, trade, and real estate Qingdao Yulong Group, made the modern logistics industry to the industrial transformation strategy choices now, Yulong Yulong Group Logistics has grown into one of the pillar industries, Qingdao Hyundai an important force in the logistics industry is Qingdao's largest private logistics enterprises, and maintain a rapid growth rate, continue to create a new situation.

First, the Yulong Group to invest in the development of modern logistics industry background
Founded in 1993, Yulong, with many of China's private enterprises, in the nineties after the first round of development, while facing the second business, how to better the future development of the problem, when Yulong mainly engaged in import and export trade, real estate development, has yielded good results, but how can continue to support the company's second decade of development, especially long-term sustainable development of enterprises, through the corporate status quo, industry status and objective analysis of industry trends obtained: in order to enable enterprises to continue to grow bigger and stronger to achieve the goal of a hundred years, must carry out industrial restructuring and industrial upgrading.

So, industry orientation? What kind of industry and how to achieve for Yulong cut? Whether the business sustained long-term development of this principle? This is the time you first need to consider.

Second, the Yulong Group to the modern logistics industry, with investment decisions based on thinking
1, from the industry perspective, the modern logistics industry prospects and the stage of development in China is conducive to entry of new firms and growth
Logistics concept from the late 1970s in China, although the logistics industry is a traditional service industries, but the development and application of modern technology, the social division of labor and industry concentration, the modern enterprise management philosophy gives a new meaning and operation of its way, it has broad prospects for the industry, and has a new meaning of modern logistics on behalf of the social division of historical trends. Meanwhile, in China, due to historical reasons and Economic organization, modern logistics industry to the late 1990s began to develop a true sense, is in its infancy at the time, although the market conditions and the environment is not very mature, but It is a new business to get into a good time.

2, from the conditions of the business, the investment is to the modern logistics industry Yulong expand and enhance the business advantage
Companies can do? Can not do? Expertise where? Have a clear understanding of those involved. Yulong engaged in international trade, modern logistics and trade services belong to the scope in this field has a certain correlation Meanwhile, business dealings, many contacts with domestic and international logistics companies, especially the developed countries and regions, the level of modern logistics development gave us a deep inspiration, and obviously felt the service level of China's logistics environment and gap and modern logistics on the overall socio-Economic profound impact into the logistics industry can use the Group for many years in the international trade aspects of the operation and resources, and enhance integration and development.

3, the country's industrial policy and regional advantages in Qingdao, a firm Yulong transition to a modern logistics industry choice
International development practice has shown that rapid Economic development must be based on sound modern logistics service system and the corresponding basis of logistics capabilities, logistics services, there is no perfect system and sufficient logistics capabilities, would not be sufficient to support sustained and rapid Economic development, my Government fully endorsed the modern logistics industry's role in the national economy and to support development, which is the development of modern logistics industry to create a favorable policy environment at the same time, Qingdao unique land, sea, air conditions, the vast development of the hinterland, surrounding countries and regions with close Economic ties and trade, the growing manufacturing and service economy, the development of modern logistics business provides a good market conditions.

4,2001 years "Rise Alive" the westward movement of the strategic port of Qingdao, the Yulong modern logistics industry to provide a realistic Qieru Qi transformation machine
Qingdao to implement the "Hong Kong City, Jiangsu" strategy, and proposed the construction of China and the international shipping center of Northeast Asia international logistics center planning goals in this guidance, Qingdao in the late 1990s accelerated the pace of development of the west coast, and to develop Qingdao port westward, "Harbor," the strategy and began the international logistics park, bonded logistics park to build. Thus, the development of this land of the West Coast has attracted the attention of many investors, it is ambition for sustainable long-term development of enterprises The transformation of the industrial strategy Yulong Group, is a very rare opportunity, and realize that who will come back more into the upper hand.

Through the involvement of modern logistics industry, investment Harbor, a wide range of international logistics park project feasibility study and analysis, and long-term development of the Yulong logistics planning and forecasting, in a series of research and careful consideration, Yulong Group the final decision and implementation of modern logistics industry to invest.

Third, the modern logistics industry, investment, construction and development of the logistics of the operation of Yulong
First, in 2002, covers an area of ​​280,000 square meters of international logistics center in Qingdao Yulong Bay before the formal construction of the International Logistics Park, Qingdao, and the country became the first private project by the State Planning Commission, the logistics project, officially put into operation in 2003 become Qingdao Bay Logistics Park's first international logistics enterprises.

Second, the Yulong logistics business and market positioning. Professional third-party logistics service providers, adhere to the "honesty, respect for the customer" service concept, the use of advanced logistics services, technical means, and strive to provide our customers with "full life-cycle, one-stop service."
Third, logistics, investment and growth Yulong Following the construction of Yulong International Logistics Center, through years of business development, at present, Yulong logistics in Qingdao Free Trade Zone, West Coast Processing Zone, Qingdao port, etc. to establish a number of modern logistics base, with Qingdao Dong Yong International Logistics Co., Ltd., Qingdao Yulong International Logistics Co., Ltd. and Qingdao Korean International Logistics Co., Ltd. (joint venture) and a number of logistics companies. has invested 200 million yuan, with more than 100,000 square meter container yard, 30,000 square meters and bulk yard, 50,000 square meters of modern warehouse distribution centers. range of services including international trade, trade between the region, re-export trade, processing, warehousing, distribution and other modern storage and transportation logistics services.

Fourth, market development and joint venture in providing comprehensive services to customers at the same time, focus on big clients, to undertake large orders, foster quality business and high driving force for business; the same time, promoting joint ventures to accelerate development and established a multi- domestic and foreign corporate joint venture operations, strategic alliances and other relationships.

Fourth, the industrial investment in the process of the main problems encountered and measures
1, the problem of logistics professionals
Involved in the beginning of the modern logistics industry, the lack of logistics and logistics professionals, especially senior management personnel and logistics professionals operating personnel is needed to solve the problem Yulong, therefore, personnel problems are not resolved, will affect the quality of formal operations and future development. For This, Yulong had enough response, First, a professional manager system, the second is to strengthen all levels of management talent introduction and training, a series of initiatives to ensure the basic operation and management of investment projects, investment success for the industry laid the human resources and infrastructure necessary now, after several years of exploration and development, Yulong Logistics has established a more reasonable personnel structure and staff, but the focus has been to continue to strengthen the work.

2, the logistics market environment and market development issues
Development of modern logistics is the result of social and reasonable division of labor, but our company long-standing "self-contained," "self service", "large", "small" organization of production is still the mainstream, and by the economic system and the traditional concepts, this situation can change very quickly, which restricted the modern logistics, especially in third-party logistics market; while the lack of industry standards and the logistics business classification, based on the lack of market access, resulting in risk a lot of fabled logistics companies, logistics companies, such as warehousing, freight forwarding, logistics services, transportation and many other areas on the cut-throat competition, exacerbated the market disorder, affecting the healthy development of formal logistics enterprises, but also affects the entire the healthy development of the logistics industry in this immature market environment, Yulong first is to strengthen their own logistics service standards and service quality management, the second is to actively develop quality business, development of key customers, develop the market space and the third is to strengthen the same industry cooperation and collaboration to form trade associations to jointly safeguard the interests of market order and industry. Links to free download http://www.hi138.com 3, issue of competitive advantage
Although in recent years has made Yulong rapid development of logistics, but with the country, both inside and outside large-scale logistics enterprises, in terms of history, size, industry experience, management and operation, etc., there are great gaps and weaknesses. In this regard, Yulong logistics one should always maintain the entrepreneurial mindset, innovation and enterprise, to redouble their efforts, and second, to learn the advanced management experience and technology, shrinking the gap, they must actively promote joint ventures and strategic alliances, shared resources, rising itself.

Fifth, investment in this industry, the development of the Yulong Group business inspiration
Yulong Group from the original implementation of the transition to a modern logistics industry, has been nine years, the transformation not only to promote investment in the second decade of the Yulong Group, the development is more important is the future to further build the Yulong development of enterprise platforms, helps Yulong lasting long-term development goals.

At the same time, through this investment in transition, but also give the company the following useful lessons:
Must first have a clear guiding principle and purpose. Yulong reason to invest in modern logistics industry to industry, the guiding ideology is clear: that is, entrepreneurial innovation, a breakthrough development, the establishment of sustainable long-term development of enterprises, the main value of its investment projects can be nurturing and long-term, rather than one one benefit of the pros and cons.

The second is from the business reality in the enterprise development process, there are many real temptation, but there are not many companies can do, to choose to do business, have the ability to do, and to be fully go do it. Yulong invest in modern logistics industry is the result of careful consideration, the Group's development to be able to play the role of sustainable driving.

Third, the opportunity always favors the prepared person. The first business enterprises to industrial investment necessary for the development, the second is the strong growth in the desire to Yulong, well-prepared, under the premise of a good grasp an opportunity and entry point for the modern prospects for the logistics industry, national policy, and so on for the westward movement of the port of Qingdao Yulong decision-making, and provides a viable referral point to achieve the same time, on the other hand also shows that corporate investment, we must study the national industrial policy, and To meet the national industrial policy.

Fourth, the feasibility study and demonstration, which is ultimately the key to determining the basis for decision making.

Fifth, to industrial investment, is a systematic project, not only to consider how to invest, should consider how to achieve effective operation of the post-investment, how to achieve long-term development. Practice shows that the implementation of the investment is only the first step, it is important to achieve "successful investment", to "successful investment."

References:
[1] Ding made in China Logistics [M]. China Material Press, May 2008, p. 1
[2] Zhou Yuanfu. On the meaning of re-understanding of modern logistics [J]. Economist, 2005, No. 4
[3] Liu. Introduction to Logistics Management [M]. Beijing Electronic Industry Press, 2004 edition
[4] Liu Huihuang the international transfer of industry trends and China's new industrial structure adjustment [J]. Explorations, 1999, No. 1
[5] Liu Wengang Economic Globalization and Chinese enterprises "going out" strategy research [J]. Economic Science Press, 2003 2

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