Qinhuangdao On the future of tourism development strategies

Abstract: Qinhuangdao is the only named a city name to the emperor, is China's first batch of open coastal cities, is the national investment environment "Forty excellent" city, is the first country named Excellent Tourism City, has a unique Tourism resources and geographical advantages, the Development of Tourism has a long history, but compared with other coastal cities, Qinhuangdao City, the slow pace of Development of Tourism. articles for Qinhuangdao Tourism Development to analyze the strengths and weaknesses, and pointed out that tourism Industry focus, therefore, the future Development of tourism in Qinhuangdao instructive.

Keywords: Qinhuangdao; tourism Development strategies

Qinhuangdao, Hebei Province is located in the northeast, south Bohai Sea, north of Yanshan, its long history of tourism development, with reputed in the world of Shanhaiguan city, has "Summer Capital" of Beidaihe, ice-free harbor in northern China - Qinhuangdao Port , the cradle of Chinese glass Industry - Yaohua Glass Industrial production base, it can be said Qinhuangdao prestigious.

October 22, 2009, the Tenth Communist Party Qinhuangdao City in the form of six plenary resolution adopted by <<Communist Party Qinhuangdao, Qinhuangdao Municipal People's Government on the implementation of the strategic city of tourism legislation, the decision to accelerate the development of the tourism Industry>> This logo of Qinhuangdao in Hebei Province will be the first city to implement the development strategy of tourism legislation, out of a tourism guide, modern service Industry as the support of the modern industrial system, to tourist city, leisure cities, eco-city development of the characteristic development of the road , also marks not only the backbone of the tourism Industry but also in Qinhuangdao is the status of the establishment of strategic industries.

First, Qinhuangdao favorable conditions for tourism development
(A location and transportation advantages
Qinhuangdao city west of Beijing and Tianjin, the Bohai Sea south east of Liaodong, is a link between the Northeast and North China, since ancient times "to two Beijing-lock and key unparalleled" in the world, and in the Metropolitan and the Bohai economic circle, The region known as the third pole of economic growth in China, Qinhuangdao is China's important port city in North China, Northeast and Northwest regions important to the sea, with a favorable external conditions and development opportunities.

Qinhuangdao developed transport and maturing of the sea and air transportation network extending in all directions, especially road traffic by leaps and bounds in recent years, five vertical and a horizontal three main coastal road transport framework has been completed. Improved the city's growing air transportation, routes of up to than a dozen domestic cities, Qinhuangdao Port is a natural ice-free harbor, it is the energy output port, also north of the main port of cargo transport, passenger service can be connected to the sea, Yantai, and other coastal cities.

Qinhuangdao Total Road and Bridge 1442 54 069 linear meters, of which 7740 meter bridge 11, bridge 333 30 603 linear meters of large and medium through Qinhuangdao highway 1, State Highway 2, Highway 13, County Road 15 , Qinhuangdao has four main train station, Qinhuangdao Railway Station, Station, Beidaihe Station, Changli station, which covers several Qinhuangdao railway station is almost the major tourist destination.

(Two tourism resources
Tourism is the tourism development. Qinhuangdao tourism resources of mountain, river, lakes, springs, waterfalls, caves, sand, sea, customs, city, Hong Kong, Temple, Temple, parks, villas, migratory birds and rare animals and plants as a whole, rich in tourist resources, and gradually formed the Great Wall, coastal, eco-tourism products as the main characteristics of the system now, Qinhuangdao City, opened up the Great Wall, beach vacation, historical pursuit, bird-watching tourism, celebrity villas, mountain tourism, marine science, national geological parks, sports tourism, rural tourism, urban and rural two-way Travel, conference tourism, industrial tourism and other quality tourist routes.

Qinhuangdao has abundant tourism resources including natural resources, the mountains, the sea of ​​civilization, human resources in order to pass, the city's most prominent social resources to Beidaihe, the most attractive. Low level of water pollution, water quality, clean, sunny, becoming the most Qinhuangdao attractive tourism resources.

(C rich cultural
Tourism as a new high-level consumption, the nature of people to pursue their own physical and spiritual joy for the purpose of Travel, its manifestations is a comprehensive, consumer, economic and cultural complex activities. Culture As an important part of tourism resources, a direct impact on people's Travel behavior. Qinhuangdao is a city with a long history, cultural heritage is very deep. such as solitary bamboo Culture, Qin Culture, the Great Wall and the military Culture, business Culture, and imperial culture .

(Four urban tourism environmental advantages
City tourism environment is the development of tourism is a big advantage. Qinhuangdao as good coastal tourist city, not only beautiful, clean, and pleasant weather. Summer heat and winter cold, it attracts numerous Chinese and foreign tourists.

To create a good tourism environment, Qinhuangdao City, for many years carried out a universal green landscaping after the move, vigorously carry out afforestation, expansion of public green space, improving green cover, while on the comprehensive management of coastal shoreline, through the clean, green, landscaping , lighting a large-scale renovation, the coastline has greatly improved the quality of tourism, the ecological environment has been improved due.

(E to support government policies
To reduce the development of tourism and other coastal cities in the gap, Qinhuangdao City in 2009 established the "Travel up the city" development strategy, the development of tourism as an economic development focus Qinhuangdao. And to plan for the pilot high, infrastructure as a precondition project into the carrier, ecological protection as a fundamental, integrated urban development and ecological construction, the city established the development of tourism, the development of tourism throughout the year, all-round development of tourism policy, tourism as the center of efforts to build modern industrial system, and strive to become China North's largest seaside leisure resort.

Second, the development of tourism constraints Qinhuangdao
(A plan in place, the lack of scientific infrastructure
Tourism, tourism development planning is to achieve "six" elements of development and construction, and coordinated development of the programmatic document. "Planning level is not high, poor planning guidance" Qinhuangdao tourism planning is the most important issue. For the planning and planning in the actual development process often does not follow the tourism development plan of thinking, this is bound to guide the development of tourism infrastructure and supporting services featured in the lack of guidance and scientific, resulting in blind construction, duplication, waste of money and damage the area (the whole point of the image, or even result in ecological damage, waste of resources of the phenomenon.

For now, Qinhuangdao in coastal resources planning arbitrary, so the waterfront resources not been fully exploited, and damaged the tourism image of Qinhuangdao, while the lack of effective management, leading to serious environmental problems of tourism: Beidaihe seaside area due to excessive pollution caused by garbage visitors, resource destruction and pollution of the sea beach more serious, Nandaihe area due to construction of the building caused serious pollution of disorder, caused by the Gold Coast due to sand boarding sand resources severely damaged.

(B publicity is not in place, the visibility of tourism products is not high, the slow market development
Qinhuangdao in the integration of tourism resources, promote tourist routes, the overall linkage, the lack of publicity and promotion of rational analysis and careful study. The fragmented nature of the publicity spots, do not form together, publicity means simple, low-tech generation of so limited funds, did not play the best results. "government-led, enterprise participation and market operation" propaganda mechanism has not yet formed, resulting in a lack of promotional short on money, not the intensity, coverage is not extensive, market development is slow, resulting in very competitive tourism market share is low, do not form a selling point, not well known.

(C tourism irrational industrial structure, affecting the formation of the driving effect of tourism development
Effectiveness of the structure of the tourism industry rising to prominence, from the economic benefits far beyond the structure individual labor productivity increased economic benefits from Qinhuangdao current industry structure, intra-industry development is unbalanced, uncoordinated. Meet the basic needs of food and accommodation, and shopping, entertainment, transportation, etc. are still many gaps, lack their own unique souvenir merchandise, there is no local characteristics of the shopping street.

(D tourism image is not clear, featureless tourism products
Image of a city's most essential and most personality characteristics reflect the tourism development is the core of the city to establish a unique, distinctive, attract nature tourism image, relying on image to attract tourists to Travel because of the tourism image of Qinhuangdao is no clear theme Qinhuangdao causing a lot of people do not know, but as its area of ​​Beidaihe, there is a high visibility Shanhaiguan.

Qinhuangdao current tourism development only around the traditional sense of the natural sightseeing, cultural landscape as the core of summer vacation and excursions to the main forms of tourism, while Qinhuangdao's main tourism product is always the "coastal resort," "vacation tourism "and" Great Wall Culture and Tourism, "travel single, monotonous activities, and other tourist resources are not yet formed strong for tourists attracted by the different degrees of impact on the overall attractiveness of Qinhuangdao, restricted tourism development.

(E lack of travel professionals, tourism management system is not perfect
Human resources are the core of the development of tourism resources. Qinhuangdao current tourism personnel training and the introduction of the mechanism is not perfect, leading to low quality of tourism workers, tourism management and service personnel shortage.

Qinhuangdao tourism is becoming more market-oriented, and reform of management system is relatively backward, severely restricted the Qinhuangdao city tourism sustainable, healthy, stable and rapid development. Links to free download http://www . hi138.com Third, the future of tourism development strategies Qinhuangdao
(An emphasis on tourism planning and orderly development of tourism resources
Tourism planning is a blueprint for tourism development, and only under the guidance of scientific planning, tourism can be healthy and sustainable development. Qinhuangdao clear layout and the overall tourism development, and on this basis, according to the tourism development needs of the situation, the timely development of marine tourism planning, holiday planning, sports and fitness tourism planning, upland conservation and development planning and other related professional travel planning while , travel resource development must follow the appropriate and orderly development of the sub-level principles to ensure the environmental quality of eco-tourism.

(Two step up publicity efforts to improve the visibility of Qinhuangdao
To increase tourism promotion efforts, expanding source markets, and to improve the visibility of Qinhuangdao addition to use of existing newspapers, radio, television and other traditional marketing methods, but also make full use of the network, a variety of national conferences, particularly is held in a variety of tourism festivals, cultural events, held in the main source of tourism promotion, participate in domestic and international tourism fairs and other promotional activities while in the country's main tourism source markets, to establish collaborative relationships, to open tourism offices , set up travel agencies to conduct a joint promotion.

(C tourism industry structure adjustment, improve the tourism service system
Food, housing, transportation, travel, shopping and entertainment are the six elements of tourism, tourism in Qinhuangdao now with two shopping and entertainment development is not yet clear, but these two elements of the tourism industry to improve elements in tourism shopping, should the use of regional tourism resources, development of tourism products, cultural entertainment, the Government should increase investment, as mining and tourism product launch, so travel for shopping and entertainment revenue in the tourism revenue in the proportion of greater growth.

(D) enhance the cultural attractions, and establish the city's image
Urban style, the quality of local people, will give visitors left a deep impression on the city's attractiveness play a very important role, so Qinhuangdao city of civilization should focus on and enhance the cultural theme of Qinhuangdao competitiveness, the festival tour unique, make it really attractive, while, as a tourist city of Qinhuangdao, should establish a clear image of the city, has its own image of the slogans, such as Chengde create a "royal garden" slogan, Dalian create "romantic" slogans, Qinhuangdao should continue to build "Great Wall of China Seaside Park," the theme of development.

(Five prominent characteristics of resources, optimize the structure of tourism products
Tourism resources of local natural resources and to highlight the characteristics of human resources and vigorously develop tourism products and building a number of international and domestic tourism Need. And a good job upgrading old products, while, according to the tourism industry trends, building a number of high starting point, large-scale image of the prominent, distinctive, rich cultural heritage, market appeal and strong focus on tourism projects, accelerate the development of the coastal resort, the Great Wall, marine tourism, rural tourism, industrial tourism, ice and snow tourism products to enrich and enhance the tourism product mix Qinhuangdao .

(Six travel professionals focus on training
The development of tourism, quality of human resources is the key. Qinhuangdao should increase the levels of various types of tourism personnel education, training and introduction efforts, and establishing a tourism development needs of human resource development mechanism, the market allocation mechanism and employment mechanism, efforts to build a good soft environment for tourism development.

(VII protection of resources and the environment, sustainable development
Qinhuangdao future of tourism development should focus on long-term interests, based on the ecological environment protection and sustainable use of tourism resources in the development of tourism planning and development of tourism products, to reflect the concept of sustainable development, give full consideration to existing technology, economic conditions, the strict protection, rational exploitation and scientific management into standardized, institutionalized and legalized.

(Eight to strengthen regional cooperation, the development of tourism industry group
Qinhuangdao tourism development should take full advantage of the geographical advantage of Beijing and Tianjin, and Beijing and Tianjin to strengthen the integration and coordination to jointly develop the market and build a regional marketing network, share resources and complement each other, establish the overall concept of development of tourism. At the same time, Qinhuangdao should change most tourism enterprises are small, weak, inefficient situation, to speed up restructuring, transformation, and establishment of modern enterprise system in accordance with the requirements of the formation of trans-regional, cross-tourism industry groups, to enhance tourism in Qinhuangdao The overall strength.

References:
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2, Fu Gang, Zhao Aiting. Qinhuangdao Tourism Industry Structure [J]. Yanshan University, 2007 (4).

3 sails. Qinhuangdao city several legislation to promote tourism strategy [J]. Cities, 2010 (5).

4, Cong people. Qinhuangdao integration of tourism resources and planning [J]. Urban problems, 2007 (4).

5, yellow sweet-scented osmanthus, Han Zhi-fei. Qinhuangdao tourism development situation and problem analysis [J]. Modern Culture, 2009 (29). Links to free download http://www.hi138.com