Building on the Three Gorges reservoir area of ​​rural tourism industry to support new rural construction

Abstract: Three Gorges reservoir area from the background of the Development of rural Tourism, rural Tourism Development and the interaction between the new rural construction and Development of rural Tourism in the Three Gorges reservoir area on three aspects of model selection are discussed. Discusses in detail the Development of rural Tourism Three Gorges reservoir area of ​​the supporting role of new rural construction, the Three Gorges reservoir area and further elaborated the main mode of Development of rural Tourism, economic and social development of the Three Gorges reservoir area and the industrial structure adjustment to the reference value.

Keywords: rural tourism, the Three Gorges reservoir area; industry, support

Three Gorges reservoir area of ​​new construction is related to millions of rural migrants and their families whether the key to sustainable development, the industry selection of new rural construction on the Three Gorges reservoir area is essential. Three Gorges tourism industry to seize opportunities and meet the challenge? how to give full play to their strengths, out of a fast, efficient and sustainable development, the development of rural tourism is the inevitable choice.

First, the Three Gorges reservoir area of ​​the background analysis of the development of rural tourism
(A) Rural Tourism in the 21st century global and China's tourism development is one of the dominant trend
With the worldwide increase in the level of urbanization and environmental issues become more prominent, people return to basics, getting a strong desire to return to nature. To return to nature as the core, to protect the ecological environment for the purposes of carrying out more and more of rural tourism people of all ages. Currently, the U.S., Japan, France and the forest each year to watch the countryside, holiday and adventure tourists reached 300 million, 800 million, 600 million people.

"Eleventh Five-Year" period, the National Tourism Bureau and the Ministry of Agriculture jointly organized and implemented a nationwide rural tourism "Ten Million Project" to build a sense of rural tourism demonstration of 100 counties, 1,000 townships and 10,000 villages, so there rural tourism projects has improved significantly and improve the basic formation of species-rich, moderate-grade system of rural tourism products and features prominent, and the pattern of rural tourism development parameters to meet the people's living standards increase the demand for tourism consumption can be sure that "five "period, China's rural tourism development will achieve greater results.

(II development of rural tourism is the Three Gorges reservoir area of ​​sustainable economic and social development in the inevitable choice
Three Gorges tourism started in the 1980s into the 1990s, the country and Chongqing, Hubei Province, strong government support, relying on the Yangtze River Three Gorges golden tourist line and its superior resources, many cities and the Three Gorges reservoir area (area , the county launched a tourism development, especially in the rural tourism development boom, the Three Gorges reservoir area tourist market and the rapid expansion of industrial scale, a significant increase tourism economic benefits of tourism to economic and social development of the reservoir area counties leading role has become increasingly evident. development of rural tourism for the following reasons:
1, the Three Gorges reservoir area of ​​economic and social development. Three Gorges Reservoir area is ecological fragility, combined with completion of Three Gorges Project Three Gorges reservoir area on the ecological environment of the new requirements, the Three Gorges reservoir area of ​​the county, including Wanzhou District, Fengjie County, Wushan County, Wuxi County, Zhong, Fengdu County, 15 counties have tourism as a pillar industry of local economic development, according to statistics in 2009, 15 districts and counties in the reservoir area tourists 2805.7 million, total tourism income 15.35 billion yuan, up 30.1%, 32.4%, an increase of tourists than the city average, so that "half of the Three Gorges reservoir area immigrants travel to eat rice," the desire is gradually becoming a reality.

2, rural tourism, the employment threshold is low, the rural labor force to absorb the Three Gorges reservoir area and strong in the Three Gorges project will generate more than 1.2 million immigrants, most of the local settlement, they need to open up new living space, the Three Gorges reservoir area will face the ecological and environmental protection and the dual pressures of resettlement, the development of rural tourism is duty-bound in the Three Gorges reservoir area a lot of surplus rural labor force, and the low level of knowledge, skills are less, which determines the short term they are unlikely to enter industries with high technical requirements, while rural Tourism employment threshold is low, job level and more flexible forms of employment, family hotels, personal services, part-time, temporary employment and so can be a tourist, can that has a wealth of professional knowledge and technical expertise to create employment opportunities for high-level personnel , can also give a shorter time after training, do not have the technical expertise to provide jobs.

3, the Three Gorges reservoir area of ​​ecological and environmental protection requirements now, the Three Gorges reservoir area of ​​the main severe ecological and environmental problems, highlight the main manifestations, one reservoir of biodiversity and habitat status of the situation is grim, and the second is along the upper reaches of the reservoir area serious soil erosion, three of the ecological environment and reservoir water quality on human health effects of more complex, four serious social and economic development is lagging behind the reservoir area, people in contradiction of economic development and ecological construction, environmental protection and so the obvious contradiction between the and several other issues, while the development of rural tourism, eco from the reservoir area, the industrial structure, reduce the contradiction between people, to reduce industrial pollution and other environmental point of view of the Three Gorges Reservoir to play an active role.

4, the Three Gorges reservoir area distribution and development of major tourist attractions in the objective requirements of Chongqing, for example, rural tourism is rich in resources, Chongqing Grade A tour of national scenic areas (spots) a total of 53, including 21 AAAA grade scenic spot, AAA grade scenic spot 9, AA grade scenic spot 19, A-class tourist attractions 4. on the distribution, the tourist areas (spots) the vast majority located in rural or suburban (see Table 1).

In addition, the National Tourism Administration announced the national agricultural tourism demonstration sites, Chongqing will have 15 (at, these are the Three Gorges reservoir area to further the development of rural tourism has laid a good foundation.

Second, the rural tourism development and the Three Gorges reservoir area of ​​interaction between the new rural construction
Three Gorges reservoir area the new rural construction is an important guarantee for the development of rural tourism, rural tourism is the development of new rural construction Three Gorges reservoir area an important driving force. Grasp of both the internal unity in the process of building a new countryside to develop rural tourism, the development of rural tourism, while not forgetting the new rural construction.

(A new Three Gorges reservoir area on the development of rural tourism, rural development is instructive
Three Gorges reservoir area of ​​rural tourism development has been a certain period of time, both success stories, there are failures. A new socialist rural construction Strategy, and the Three Gorges reservoir area to develop rural tourism has injected new vitality, with to a new historical opportunity for the further development of clear direction, clear development of tourism in Three Gorges Reservoir Area The ultimate goal is to respect the wishes of local farmers under the premise of rural infrastructure construction, scientific planning, changing rural backwardness , realization of farmers' income and promoting spiritual civilization construction in rural areas can be said that the new socialist rural construction Strategy is the development of rural tourism in Three Gorges reservoir area guidelines.

(Two rural tourism development on the Three Gorges reservoir area supporting role of the new rural construction
In recent years, the Three Gorges reservoir area has proved the new rural development, rural tourism in the settlement, increase farmers' income, improvements, and played a crucial role.

First, the Three Gorges reservoir area of ​​the county development of rural tourism, the city can achieve the voluntary support of rural development, to attract the city's capital and talent flow to rural areas, and in accordance with market rules, the real manifestation of the "City nurturing rural" approach, development of related industries development and improvement of rural industrial structure, promoting the development of production and secondly, through the development of rural tourism, rural self-reliance can make the reservoir area, to develop on its own, reducing the latter part of the Three Gorges reservoir area to support state funding dependent. Meanwhile, the local farmers to invest in, business tourism, increase their disposable income, to achieve "living off" the target. Third, rural tourism inside and outside the Three Gorges reservoir area to increase the interaction between urban and rural areas, the modern city's political, economic, cultural, and other information awareness in rural areas of radiation to the reservoir, so that farmers can not go out to receive the modern concept of consciousness and life customs, which can rapidly improve the cultural level of farmers, for farmers to accept advanced ideas, ideas to achieve change and achieve "Rural Wind civilization," the goal of the fourth, the development of rural tourism, will help accelerate the construction of the Three Gorges reservoir area of ​​rural resource-saving, help protect resources and the environment, to promote scientific planning and rural infrastructure construction, "the village clean" target. Fifth, the development of rural tourism in the process, learn from the advanced experience, enhancement of rural tourism in the local community participation, respect the wishes of farmers in the context of rural development, improve the party leadership or in the village is full of self-government, to further improve the village affairs and democratic system of procedure to improve the local farmers of democracy, rule of law awareness, to achieve "managed democracy "target. Links to free download http://www.hi138.com Third, the Three Gorges reservoir area of ​​rural tourism development model selection
Three Gorges reservoir area of ​​rural tourism development model of choice, dig in and focus on environmental protection, rural culture based on rural tourism development with other parts of the successful experience of a rural environmental conditions as a benchmark, and eco-tourism and cultural tourism closely to explore and build distinctive rural eco-tourism development.

(A type of ecological model
Generally being in the reservoir area villages Qingshanxiushui, good ecological environment, the vegetation coverage is high, with some old trees, rocks, waterfall, or traditional production way of life, etc., if certain regional transportation advantages, easier to carry out environmental Model-based rural tourism, such as the Chongqing Wanzhou Dayakou Forest Park, in 2003 was assessed as the first national AA level tourist area. park rich in flora and fauna, fresh air and sunlight. The main attractions are "Fung Temple "Tower, painting Llangollen, pavilions, plum garden, tea garden, nursery, Luchang, etc. At present there are 10 parks have been built and many many leisure resort of joy, is the ideal choice citizens forest nearby summer resort.

(B-type agriculture, tourism development
Generally the existing farm, farms, forest, etc., based on their play space, industrial base and other advantages, the introduction of business or personal investment, development and construction of rural tourist areas (spots, such as Chongqing, Wong Tin modern agricultural garden, round the Mainland green water clear, elegant environment while you can also enjoy mouthwatering crape myrtle, magnolia, Plum, Azalea, Saw Palmetto, roses and other flowers, nursery stock, so you really taste the magic of modern agriculture and the harmony between man and nature .

(C-type relying on ethnic customs
Relying on national customs is generally based the type of rural tourism to the towns and villages inhabited by ethnic minorities and they unique architectural style and folk customs attracted travelers for centuries. Chongqing city's population, the minority population of 198.30 million, accounting for 6.42%, which Three Gorges reservoir area has more than 50 national total of 50 million people now rely on the development of national style based more mature types of rural tourism have Qianjiang ethnic cultural district, with 13 national tourist area inhabited land, including Qianjiang, Youyang , Xiushan, Pengshui, the five pillars of Tujia and Miao Autonomous County, where native of the Tujia, Miao and more than half of the total population, tourism, Wuling Mountains area, a small South China Sea, Wujiang natural barrier, yellow water park, Guandu Gap, Utopia, etc. are being developed to realize the true value of tourism to form a pillar industry has become an important task of Qianjiang second venture.

(D-type relying on area development
Generally well-known tourist attractions of the relative concentration of market-based, rural tourism in the area surrounding the establishment of the community, they play a wealth of scenic tourism activities, improve the scenic tourist services and the role of tourist flow diversion, such as Chongqing, Wanzhou District, waterfalls tourist area, one phase of the project have more than 1,100 business projects will probably be more than 3,000 local people to provide jobs. the second phase is completed, a total of about 8,000 people will provide direct jobs and indirect jobs are directly jobs five times.

(E leisure resort village (farm type music
General is the use of the courtyard, Yan Tang, orchards, gardens and other natural resources and rural cultural resources to attract tourists, provide tourists with sightseeing, sports, accommodation, catering and other services to business entities which use of natural resources and human resources services to the public , in addressing the "three rural" issue play a special and irreplaceable role, such as Wanzhou-day town of Mao Valley Village, an annual peach blossom season, just like Mao Valley Village, Arcadia, make visitors feel good, ripe peach season, fruit picking and leisure projects in the village well received by visitors. the village has successfully held three "Peach Blossom", has formed a distinctive brand of rural tourism festival. Changshou Lake joy, Chongqing Yunyang Yongxing farm and so is the Three Gorges reservoir area leisure resort in rural success stories.

(Six learning experience in agricultural production
Generally is to provide land and planting and breeding techniques, so that city people enjoy farming fun, experience of agricultural production experience, is a function of both agricultural production and rural tourism and Education business models, such as Family Circle and other forms of agriculture in Chongqing "Beautiful Country Carnival." tourist attractions, allowing visitors to participate in authentic production workshop, experience wine, curry, pasta, pickles production process, full five thousand years of farming experience Bayu cultural essence, people are all new.

References:
1, Long Liang Bi, Zou Shenggui Chongqing Municipal Rural Tourism Development Strategy of [J]. Chongqing Education College, 2006 (11).

2, Zou Tong-qian. Rural Tourism (theoretical case) [M]. Nankai University Press, 2009.

3, rural tourism and sustainable community development research [M]. Tsinghua University Press, 2008.

4, Wang Bing in the Three Gorges reservoir area of ​​coordination and sustainable development [M]. Wuhan University Press, 2002. Links to free download http://www.hi138.com