With regard to the Xi'an tourism market thinking university teachers

Abstract: Xi'an many institutions of higher learning, teachers Tourism market has huge Development potential feasibility of travel articles from the teacher analyzes the various factors causing market cooled, and explored how Tourism enterprises to adjust policies to develop teachers' Tourism market.

Keywords: university teachers, the Tourism market

I. Introduction
Xi'an is China's key universities of the most centralized cities, Xi'an 37 existing ordinary institutions of higher learning, private and other institutions of higher education 36 and another eight military academies, 29 adult colleges, nearly the private colleges and universities. the large number of university teachers to the school I work for example, around 2300 the number of faculty in recent years, with the Tourism activities in the growing popularity of everyday life, tourism consumption has become a hot consumer of university teachers, as China's tourism market specific consumer groups, implies a huge opportunity.

Second, the tourism market of huge potential teachers
First of all, university teachers have ample leisure time, according to the current requirements of university legal or school holiday arrangements, summer vacations are nearly 80 days, 70 days on weekends, and holiday leave, etc., university teachers and other groups compared with more leisure time.

Second, the university teachers have a relatively high income. University teachers, compared to domestic and other sectors, higher wages, and income is relatively stable, relatively high and stable levels of salaries, so that teachers have greater tourism consumption potential.

Again, university teachers have a strong desire to travel. High-quality university teachers as a cultural group, the pursuit of a higher spiritual life, have a strong desire to travel, their high cultural level, the desire to "travel experience", significantly higher than the low cultural level people travel more tendentious.

Thus, university teachers have the travel of the objective conditions: the money and leisure, but also have the motivation to travel accordance with market rules, the Development of university teachers tourism market is entirely feasible, but in recent years, the tourism market and college teachers no significant changes, including deep-seated reasons to be discussed.

According to two people in the industry say that teachers are often the most vulnerable groups complained that the consensus seems to have become the tourism industry, university teachers shopping more "rational", while the services are "contests" on the teaching staff of the "arm's length" phenomenon in the country prevalent. more outrageous is that from a few years ago, the teachers, doctors, lawyers, reporters group will travel surcharge, because these groups as human rights awareness is high, do not blindly shopping experience in the travel agents' job discrimination "These people formed a delegation to participate in Hong Kong and Macao tour, Thailand tour, ground operators to be subject to several hundred thousand dollars on a" surcharge ", which resulted in travel agencies and tourists antagonism between teachers, university teachers, resulting in package tours difficulties, this phenomenon is due to travel on the characteristics of teachers, lack of understanding of tours, they have different from other industry groups travel features.

Third, the characteristics of college teachers travel
First, the destination of choice in general, because the usual fast pace of work, most teachers will choose to travel when the natural scenic beauty, and hope you can relax, enjoy nature, history or culture where heavy , hoping to travel to expand their knowledge, to understand their unique folk customs. In recent years, overseas travel on the popular college teachers of all ages, unique cultural heritage and exotic attracts the participation of teachers, while the urban and commercial thick atmosphere of the place of religion is not much to attract them, outdoor, adventure, rafting, natural environment is relatively poor region, but also university teachers have not much interest.

Second, the choice of travel time. University teachers in early July of each year to the end of August and early January to February is their regular summer and winter vacation, so they choose the travel time shown on the consistency of group and specificity is different from other professionals. Most teachers think that the most appropriate travel time is summer, summer vacation is a true university teachers prime time travel with the summer compared to those who are willing to winter travel much less, with this choice people choose to engage in other occupations, "51" and "11" during a clear tendency to travel compared to the differences, indicating that teachers in the arrangement of travel time than any other industry, people have greater choice, can be rational to avoid for two Golden Tourism Week of the peak, nearly two months of summer vacation for teachers to provide ample time for travel.

Third, the demand for services. High cultural quality of university teachers, the quality of tourism employees and require a higher level of service. University teachers contact the tourism process more sensitive to the quality of service, service quality will directly affect the tourism destination's image in their hearts.

From the current situation of tourism enterprises, the majority of tourism enterprises in the city of mass tourism market competition has intensified. If you choose a potential market segments, that university teachers tourism market as an entry point to seek this breakthrough in the market, able to dominate the market for tourism businesses the opportunity to win. tourism enterprises as long as the tourism market based on the characteristics of university teachers, to take reasonable Development strategy, and will certainly form a "blowout" of the university teachers tourism boom, its potential economic benefits will be excited to form a certain scale, therefore, the characteristics of tourism for college teachers, the tourism industry to make a targeted strategy to develop the tourism market of university teachers. Links to free download http://www. hi138.com
Fourth, the Xi'an tourism enterprises need to adjust strategies
(A targeted circuit design
Concerned about the attitude of university teachers travel features, the best teachers to recommend some natural scenery and cultural tourism destination combining history, only to meet the physical recreation, but also to meet the cultural needs.

In addition, we must attach importance to Development of weekend travel and leisure products to attract teachers to spend money more important is to change the view of some teachers for the tourism, leisure and tourism importance. So that they could feel that, two days weekend excursions can be This is not only physical and mental relaxation of university teachers and university teachers tourism potential of the tourism market in this segment can also be fully tapped. teachers based on preference for exotic, especially the travel industry companies should give more consideration to the Development of university teachers outbound tourism, I believe this market has great potential. tourism enterprises must strive to develop good taste, low-cost tourism products, especially those with significant leisure function of tourism products to attract university teachers for tourist consumption.

(B flexible marketing tool
Rapid development in information technology today, the Internet has become the majority of university teachers and students an integral part of life and therefore must make good use of online promotion and marketing, first to further improve the travel, tourism and timely updating of information, providing online booking services, followed by joint website with the major universities in the BBS, and opened up travel columns or create a Link in the major portal and community well-known travel sites, forums, BBS, on release profile of the area and travel information. In short, frequented by students and teachers The site should be able to see the local tourist information.

(C to improve the quality of employees
Objective analysis of the so-called "Nansi Hou teachers' point of view, in fact reflects the high quality of service of teachers required in the current tourism market is still a lack of standardized case, travel agents how to" CI Hou "good" critical "of the teaching staff, the actual is to enhance the quality of their services on a process group and receiving agents should strive to improve the level of tourism services, multi-form high-grade, low-cost travel and leisure products. university teachers demand for tourism services is relatively high, therefore, on the one hand to improve and improvement of tourist facilities and means, on the other to improve tourism service staff skills and attitudes. form to be rich, content to strive for excellence, knowledge of this group of university teachers in line with the tastes and flavors. taking into account the teacher's colleges and universities consumer psychological characteristics and behavioral characteristics, should be targeted to provide them with services. travel agents and tour operators should constantly improve their service levels, in order to improve the process of tourists in the tourist satisfaction, and to promote the development of their own travel . On the scenic and tourism enterprises conduct regular staff training to enable them to understand the human geography of local area knowledge and a comprehensive knowledge of interpersonal etiquette, especially tour guides, they must be familiar with the area's natural, cultural knowledge, but also with a Good temperament image and language skills.

In short, the ancient city of Xi'an, many colleges and universities, and has a strong tourism environment, daily life in the growing tourism trend, university teachers conceived the tourism market business opportunities in the long term, development of university teachers as soon as possible future increase in tourism for the tourism market income, promote tourism and development of great significance.

References:
1, Li Tianyuan, China Sustainable Tourism Development [M]. Nankai University Press, 2004.

2, Zhang JX. Youth tourism market Exploration [J]. Business Research, 2002 (4).

3, Lu Aiying. On the psychological needs of tourists and service strategy [J]. Zhejiang Normal University (Social Science Edition), 2005 (2) Links to free download http://www.hi138.com