Dialysis era of cloud computing data center in how to develop

According to Rackspace's second quarter results, the company's second quarter net profit per square foot of $ 5,195, and profits continue to rise state in early 2009, the net profit per square foot is about $ 3,600 in Less than two years, nearly doubled, which also represents the general status of the data center industry, increased demand for servers, hosting data center in short supply.

Cloud computing push

Cloud computing in the current rapid development of the status quo, Rackspace believes cloud computing will allow the company's hosting business more profitable. All this can be attributed to increased usage, that is, how users use the server's hardware as much as possible facilities and data center space and managed data center users in addition to host-specific user, the more of a virtual space users, and managed data center can be found through the cloud computing services to more customers.

In addition to Rackspace companies, its main competitor, Amazon Web Services also provide cloud computing services, but the difference is that with Amazon, Rackspace's cloud computing not only offers private services, but also to provide public cloud computing users , effectively reducing the cost to the face of those low-end users.

In order to increase revenue in the second quarter, Rackspace has added about 17,000 square feet of data center space in the next few quarters, the company will continue to expand data center space and speed will gradually accelerate. In the second quarter, Rackspace's data center space in the extended cost is $ 17.5 million, the company said in the next few quarters, the average cost of each quarter to increase by 6 million to 10 million U.S. dollars.

London market growth

Rackspace said the company's temporary CFO KarlPichler the second quarter of fiscal expenditure is mainly used for expansion of data centers in London and the San Antonio headquarters in the final stages of integration, according to estimates in the London area data center will be completed before the end of the year, and other data center consolidation project is completed.

Pichler said the company's hosted data center expansion in order not to lose the opportunity has been seized, as in the London area increased demand for data centers, the expansion will enable the company to increase revenue and with the growing cloud computing business, Rackspace company will continue to expand data center space.

Pichler said, compared to the demand for data centers, the expansion of our data center is still in the stage of the most conservative, we do not crazy to buy servers, data center expansion, but according to the minimum requirements to deploy a new data center space In the second quarter, we just added thousands of servers, even though we can buy more, but we did not do that after all this is a new market, who do not know how it's flexibility, but it is certain is that as demand grows, we will buy more servers, the deployment of more space.

Global trends in cloud computing

Naper said that cloud computing is the impact of data centers worldwide. "We believe that the extensive application of cloud computing technology in terms of our company is a global opportunity in the United States gained the experience to help us in a New market a new product and rely on our successful experience to attract more customers, creating new markets for us. "It also reflects the data center hosting companies in the global strategy of the new changes.

Benefits of cloud computing in the end how much? At least Rackspace is now that it is unmatched.

Naper said, "We believe that the era of cloud computing represents a huge new market is in front of us, or you can put it as billions of dollars in cash, which for us is a huge challenge , while the other managed data center is a big challenge, although we have only just set foot in this area, the market size is not accurately calculated, but we know that this will be a huge cake. "

Rackspace's also reflected in the hosting data center in the cloud computing era status quo, who can grasp the emerging markets, changes in the global data center strategy, will be able to in a huge piece of cake on the largest piece of cut and maximize profits. (compile: free download Source: Bit Network