Tourist Hotel construction of corporate culture model discussion

Abstract: Corporate Culture is the soul of the modern enterprise, has become the focus of competition of modern enterprises. In this paper, general characteristics of corporate Culture and tourist hotels on the basis put forward a "service" as core values ​​as the cornerstone of the corporate Culture to build tourist hotels ideas and build models.

Keywords: tourism and hotel business model to build the core values ​​of cultural services

First, the idea of ​​building a tourist hotel enterprise Culture
Corporate Culture embodies the company's core values ​​and business philosophy, the company's management, employees and other aspects of behavior plays a subtle role. The world's most successful companies are behind the unique, healthy corporate culture as a support , corporate culture has become the focus of the modern enterprise competition. corporate culture from the "core" and "explicit part of the" together constitute the so-called "core", that the core values ​​of corporate culture, the so-called "outer part", that the corporate culture core values ​​of specific performance, including rules and regulations, heroes, typical events, entertainment, a variety of ceremonies.

Tourist hotels in the tourist travel plays an important role, in addition to providing the necessary accommodation to the tourists but also shopping, entertainment and other functions into one, greatly enriched the lives of travelers travel In addition, tourist hotels in the show local culture, foster the image of region play an important role, the establishment of tourist hotels corporate culture is very important. Corporate culture to build tourist hotels should take full account of the special nature of hotel business, firmly grasp the following key points: First, the tourist hotels should be established core values ​​of corporate culture; secondly, through a variety of "explicit part of the" to convey, performance, strengthen the core values ​​of corporate culture, and finally, to recognize the long-term building of enterprise culture, enterprise culture betting unremitting efforts.

1, "service": tourist hotels core values ​​of corporate culture
Core values ​​are the soul of enterprise culture, enterprise development and corporate culture building process plays a clear role in guiding. In determining the core values ​​of corporate culture, should give full consideration to their own nature, business history, current status, and many other aspects. Compared with the general business, tourism, hotel special prominently it is service-oriented enterprise, its core product is service, tourist hotel in order to expand and maintain market share largely by providing quality services to guests to achieve, so I believe that, for the purposes of tourist hotels, the "service" as its core values ​​of corporate culture with the hotel itself is consistent with the nature and characteristics of the course, where the meaning of "service" is a broad, representative and stressed the sense of service and service-oriented, not only refers to the employee's sense of service to the guests and guide, but also covers the hotel staff and service awareness among employees, no doubt, hotel guests and employees is the primary target, the hotel guests should all work for the oriented. Not only that, the hotel's value chain determines both the "service" is not only reflected in the staff of the services provided to customers is also reflected in the hotel's services and staff inter-service employees, the only way to ensure employee satisfaction and loyalty, thereby ensuring guest satisfaction and achieve corporate profit targets would be "service" as a tourist hotel for the core values ​​of corporate culture to improve hotel service quality, enhance competitiveness has important practical significance.

2, the core values ​​of performance, communication and strengthen
Core values ​​must be the performance of physical elements and the carrier, to convey, it has been widely accepted as a guide employees to act and conduct. With more than five-star hotel in the country, such as the Yangtze River Holiday Hotel, Shenzhen Nan Hai Hotel, Shenzhen Fu Yuan The actual hotel work experience, I think, mainly from the following eight aspects to the performance, communicate and reinforce the core values ​​of tourist hotels:
(A rational organization. Conducive to the proper performance of the organization and strengthen the company's core values. "Service" as the core values ​​of the hotel usually flat, inverted pyramid-type organization with the traditional pyramid-style management level system different is that this flat, inverted pyramid-type organization is usually placed in the pyramid will be the guests of the spire, previously thought to be at the bottom of the service personnel were placed in a higher position, middle management, the general manager for service staff to provide the necessary help and support in the bottom of the pyramid, this management system fully embodies the "employees first, customers first" core values, smooth guide to people-oriented service awareness and service-oriented. flat type of organization agencies with greater flexibility and adaptability.

(2) human resource management system. Core values ​​as the hotel human resources management and development of clear direction at the same time, human resources management system to some extent reflects the core values ​​of the hotel in order to "service" as the core values ​​of the restaurant in terms of staff recruitment, staff training, employee incentives, promotions and other aspects of compliance and reflect its established values. staff recruitment in order to serve the customer as a starting point, when selecting employees examine staff awareness of service value, service attitude and personality and whether the ability to meet service needs, staff training to help employees to better serve customers and its own development, staff evaluation not only focus on their work efficiency, greater emphasis on evaluation of its customer service quality and customer relations on the ability of human resources development and management are reflected and enhanced to serve as the core of its values.

(3 physical environment refers to the physical environment is not only the hotel guests feel the environment and atmosphere, but also employees working and living environment and create the environment should reflect and reinforce their core values, corporate culture, making it an external manifestation Specifically, in the external environment to create and hotel interior decoration, layout, etc., mainly from the guests safe, comfortable, convenient starting detail human care. Meanwhile, the hotel staff should strive to create a safe, clean, comfortable working and living environment, whether employees of the workplace, employee access, elevators and staff strive to achieve environmental staff quarters are clean, comfortable, fully equipped with good, so that employees can get work in physical and mental satisfaction and pleasure, in order to better service the guests. Links to free download http://www.hi138.com (4 rules and workflow. by reasonable rules and regulations and work processes to reflect and strengthen the hotel's core values ​​in the "service" the core values ​​of the tourist hotels in the formulation of rules and workflow-oriented guests everywhere, while the staff operating conditions and actual needs in mind. On the contrary, some to work, task-oriented restaurant, rules and regulations and workflow development is usually to improve the efficiency and task completion as a starting point and orientation, therefore, likely to occur and workflow rules and regulations conflict with the interests of the guests the scene, the phenomenon is rooted in the acclaimed restaurant core values ​​are different.

(5 heroes. Can establish a hero to convey and reinforce the company's core values. What kind of person to be recognized as a "hero", "model worker", which itself reflects the hotel's core values ​​by establishing heroes, employees can work toward further and more clearly, understand the core values ​​advocated by hotel. Specifically, the hotel can be selected to service quality as the main basis for the monthly selection of the best employees, and the deeds of their photos posted on the bulletin board inside the staff each year selected the best staff, grant the certificate and give incentives, some of the ways to build through the recognition of such heroes, and enhance staff awareness of service.

(6 cultural activities through a variety of health and sports activities carried out to create a corporate culture hotel starting from the physical and mental health workers, organizations such as get-togethers, sports competitions, a variety of activities such as calligraphy competitions rich cultural life of employees, thereby increase the cohesion and appeal.

(7) of the ceremony. Ceremonies and a conventional is an important part of corporate culture and physical performance, for promoting the core values ​​of corporate culture plays an important role and become a unique symbol of corporate culture.

(8 communication mechanism of communication is divided into two parts, including restaurants and hotels to communicate with the outside world to communicate with employees, strengthen communication with the outside world hotel, to the community to promote its corporate culture, not only helps to strengthen their core values, but also help establish a good image of the hotel, marketing efforts to promote, strengthen communication between the hotel and staff, so that employees can understand the hotel's development vision, strategic objectives, operating conditions, but also make the hotel staff to keep abreast of the dynamics and needs, communication with help spread the core values ​​of hotel and corporate culture.


Second, build a tourist hotel enterprise culture model
In summary, the performance of the core values ​​of tourist hotels, communication, and strengthen the process, and its essence is the formation of corporate culture and the construction process, the core values ​​of the tangible form of expression as an important part of corporate culture. To this end, the author proposes tourist hotels built around the core values ​​of corporate culture model (Figure 1:
Figure 1 shows that the core values ​​as the cornerstone of the corporate culture, in the center. Hotel's core values ​​of corporate culture is mainly reflected in the organization of eight key areas, while passing through the eight areas and to strengthen, they become a tourist hotel enterprise culture, mainly in the form. Additionally, in the process of building a corporate culture must focus on long-term corporate culture and corporate culture, the relative stability of tourism and hotel managers should recognize that the corporate culture to improve hotel service quality, enhance competitiveness played an important role in tourist hotels continue to explore new ways of building of enterprise culture, so that our tourist hotel in the future more intense international competition in an invincible position.

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