On the "Eagle" revealed the competitiveness of SMEs in China practice

Abstract: SMEs must first know their level of competition in what? Reality of the situation and there should be a clear lack of a clear gap between business and the strong, to know the corporate positioning, in-depth understanding of the actual market situation, this is a virtuous cycle of operation of enterprises the premise and foundation, but also based on the root of present SMEs to assess the situation and capabilities, hard "force."
Keywords: power brand strength study execution

There is a very similar look and eagle bird of prey poor. One day, it is at the top in the sun, found the eagles standing on top of the hill, is pegged to the body absorbed the foot of the hare, ready to go, when gradually into the hare, which hawk wings suddenly start, a quick dive toward the largest bird in the flock rabbit, a grasping claw hard, very nice to put up rabbit, flew away, which Upon seeing the bird, thinking: "I have a big eagle on it is such a simple dive, a simple catch, I will!" So, it intends to also grab a fat rabbit. hare away from the foot again However, the bird is ready to go, until the rabbit approached, it made a dive action, a large rabbit straight away. to near, it forced a grasping claw, the rabbit did not move. Then a grasping, rabbit, or did not move and it was about the third re-arrested when eating hunters shot. Just listen to Hunter said: "Benniao, you think you are eagle ah!"
Why Eagle can easily catch the hare seems, but only a bird like an eagle can not? It is because the eagle is a tendency to go either observation or dive cleanly, and the claw of a sudden force, have condensed years of hard training and hunting the accumulation of experience.

This story inspired us to think deeply for SMEs in the fierce market competition, some business success, as the sea eagle fighting; while some businesses fail and become a hunter gun under Benniao.

SMEs in practice is the foundation of all internal forces. SMEs force includes four practice areas: learning, brand strength, competitiveness and marketing power.

First, pay attention to the right business direction, and actively consulting and training - carefully cultivate their own "learning power"
What is a learning edge? It is a business or a person, an organization study of power, stamina and ability to comprehensive reflection of the learning organization's foundation, its salient features are reflected in the study of the effect.

Study power is the only lasting competitive enterprise, business consulting and training study is in the business community, to bring management consulting, more or less there is still some misunderstanding, it seems that only in the face of business difficulties, there is a problem when will require management consulting services, and that these issues will undoubtedly be negative, for management consulting services business is a passive, forced by the situation. The fact is the industry leader, to follow the business or industry or new industry entrants, in business development process, are inevitably will encounter a variety of management issues, some are at the strategic level, some processes in nature, some are competitive. management consulting services that focus on business value the core strategy, in manufacturing, marketing, logistics, new business development, information systems, public relations, human resources, financial management, administration and research and development and other aspects of business management to help solve various problems, and promote the implementation of change within the enterprise to promote the organizational learning, to help companies seize new market opportunities, and ultimately achieve business goals for the enterprise and its employees, training is an investment, and is the most valuable investment.


Second, the need to cultivate a keen and mature concepts and brand awareness - carefully crafted their own "brand power"
In highly developed Western market economy competition has shown that the future market competition will eventually boils down to competition between brands, the brand is the root of future survival and development, brand strategy but also to promote the scientific enterprise development booster, which point, no doubt Yangshengtang brand can be described as the operation of the real experts at this stage, take a look at the brand name for the new enterprises, in order to master the same stage with the industry, we must first make up the inherent strengths or strive with strong are on the same starting line, so we must learn "the situation" and "leveraging the power" in the market economy era, the brand name is not found freely on the line, there must be strategic, there is thinking, goals, there must be Innovation and effectiveness, good brand name itself is the best advertising, but also a sharp "sword broken city." Brand power is the brand in a competitive environment, in order to pursue long-term development, controlled by its own effective allocation of resources and use their products and services better and faster than the competition to meet consumer, and provide value for money ability to profit, brand strength, including brand market share and market share associated with market leadership, brand stability, international capabilities and other aspects of content and price, quality, service and reputation and other underlying determinants.


Third, pay attention to the unique culture and spirit of Innovation - attracted to practice their own market "execution"
The reference to Yangshengtang president used to say "like me will die!" Innovation, there are two, one is original, one is based on the original improvements or re-combination of old elements of Japan's Matsushita Electric Industrial president has said, the secret of his success is "only improvement, not Innovation" six words. Nongfushangquan, listing unique sportswear and similar edible oil packaging, although this is not first, but it is in the same industry as the first of its 'selling point' of the company, and was a great success, packed adventures became to promote the brand forward another axle, pure water events for the planning of the survey, said the classic addition, the domestic first marriage of water and the sports business is an industry initiative, and then there are the heart of the great masters of the previous stage alone "a penny to help the Olympic Games." , nowadays being penny "Sunshine Project", to build a business for consumers love and stage, was popular will, fame and fortune, why not do? Links to free download http : / / www.hi138.com

Fourth, pay attention to logistics capabilities to develop superior market - carefully build their own "sales force"
In traditional marketing power, the 4P is living in the center of power, namely, by product, price, place and promotion to achieve a combination of four factors to maximize the marketing power, while modern integrated marketing focus to consider the marketing power factor is 4C, forget that 4, 4 to consider: forget about the product, consider the customer's needs and desires (Customer); forget the price, consider the customer is willing to pay as much to meet the demand (Cost), forget the channel, consider how to make customers more convenience consumption (Convenience ), forget about promotion, consider how two-way communication with the customer (Communication).

SMEs 'marketing power' are: good advertising, event marketing capabilities and excellent execution of which, strong and effective implementation is the key. No execution, there is no competitive viable marketing plan is important, but if not implemented, all equal to zero, from market research to develop feasible extension programs, and then to the terminal building, advertising and promotional activities, until Finally a sale, we are fully taken into account all possible underlying factors, a detailed work breakdown, and strive to achieve the target of each link. Links to free download http://www.hi138.com