New Economic Times Analysis of the financial management of innovation orientation

[Abstract] In the context of the new economy, companies must develop innovative financial management requirements of this article based on the scientific concept of development, the enterprise financial management of a few humble opinion, are also considered to initiate innovative ideas to attract the majority of peer contributions.

[Keywords:] the new economic era of financial management Innovation

Financial management is the lifeblood, but also a basis for enterprise survival and development in the modern enterprise which, if an enterprise approach to financial management approach is not precise enough, then the company will not go in the longer term, even if the current look at doing brisk business But sooner or later collapse or be acquired could not escape the fate, sooner or later be swallowed by the wave of the new economy now, human society has entered a new economy, knowledge, networking, digital is a characteristic of this era. This era is the era of Innovation, but also the era of survival of the fittest, survival of the fittest is the law of nature, and this Innovation is the only rule of all ages. A new era of business opportunities and given the challenges of financial management as an important part, but should take precautions the development of innovative, walk in front of the times.

A new economic era of new requirements on financial management
1 wave of economic globalization
Accession to the WTO, national policy and opening up, Chinese enterprises, such as drought every Kam Yu quickly with the international market, international trade, international investment and the increasing scale of .21-century Information age, computers are applied to almost all areas greatly advanced the pace of economic globalization. In this economic tide, finance is a all-conquering sword, it gives companies more options and opportunities, it also brings a great deal of risk, the United States in recent years, the outbreak of financial crisis for the world's business sounded the alarm. financial and corporate financial management has countless ties, only the innovative financial management, in order to look for opportunities to avoid risks, to prevent the alarm sounded again.

(2) the rapid development of e-commerce
The late 1950s, the computer appeared and gradually be applied to all areas of financial management at this time began to network direction .90 IBM's concept of e-commerce companies to break the traditional business model, and really make the financial management into the network era in the network environment, financial management, to achieve unmatched levels of the original enterprise, managers no longer transfers, statements, capital movement and other things that trouble, or even staying at home and easy to get addition resource sharing network greatly enriched the people's vision, and financial officers can learn more financial knowledge and fiscal regulations, which greatly improves work efficiency and quality of people. suggests that the new financial management will be more attractive.

3. Knowledge of economic prosperity
New era of knowledge economy is an important feature, which includes two main direction of development. First, a high degree of penetration of the traditional knowledge of the industry among the great traditional industries provide technical support to facilitate their escalating, two high-tech industry development. On the development of financial management, the accumulation of knowledge and the conclusion is enhance the foundation of knowledge and Innovation is the development of the booster. The new era of knowledge economy, companies of the future proposed a new objective, which is the basis for financial management, Innovation and focus.

Second, the new economic era of innovative approaches to financial management
1 want to do innovative work of the first solid foundation
New economic era, there is no longer money to speak of the times, it emphasizes a company's physical capital is also stressed that intellectual capital, physical capital can be a draw with the intellectual capital the modern business enterprise financial management goal is to achieve to maximize the value, so know it is not simple and obvious that the target shareholders, corporate wealth is reflected in the composition of a collection of business multilateral contractual relationship, business investment to knowledge-based economy to changes in intangible assets, including human resources, corporate culture, product innovation, etc. , emphasis on people-oriented modern management, human capital is the business development resources in modern high-tech enterprises, the employees get stock to senior management personnel of the stock option system, are the owners of human capital in the form of the distribution of corporate profits. In short, focus on the work done will be based not just solid, so that bit on the line, but also a clear understanding of the new economic conditions, management infrastructure.

2 strengthen the network of accounting legislation, focus on software development and research
Financial management of the contact network and has long been popular, with the further development of the modern economy, the relationship will have a more rapid progress, therefore, the state should also be legislation on innovation, as soon as possible to develop and improve relevant laws and regulations, guidelines, regulate the accounting behavior, while enterprises should strengthen safety awareness and management, accounting for the network to create a good environment now, the industry is deeply felt, and management of Information is difficult to reconcile. This situation is mainly produce financial Information management software development efforts is not enough , the software does not meet the business needs features, functions not intelligent, humane, so to increase its efforts to develop, strengthen basic digitization of Information management and use of modern Information Technology will be integrated with the management integration, the higher areas of development, maximize the computer's functions to achieve business and financial co-processing, a high degree of data sharing. Links to free download http://www.hi138.com
3 Innovation and risk perceptions of both
Innovation is the Chinese nation's fine traditions, is an inexhaustible motive force for China's sustainable development and this era is the era of fast-paced, constantly upgrading traditional products, new products are emerging, companies need a source of innovation in order to maintain their vigor and vitality. Innovation is the never-ending, always walk in the forefront of the times, financial officers only learn to innovate in order to advance the company's financial management to the front of the times, in order to highlight the business advantages to the vast tide of economic difficulties, never develop. If the concept of innovation is the driving force, then the risk is the concept of insight, like life on the prairie wolf, keep agile feel, to prevent foreign invasion. Is an enterprise financial risk management in the organization of the production process, due to various non- leaving the company to determine the factors affecting the likelihood of financial loss. the new era of economic point of view, "risk" means the increasingly complex and grim, the vastness of the territory in this business too easy to have the danger of being swallowed, so how effective to avoid and control risk is financial officers must be clear of low risk and low return, high risk is a high return, only to establish the financial staff of more advanced risk concepts, risk and return in order to truly find the best starting point. In addition, risk awareness is summed up in innovation, and innovation must simultaneously develop together.

New era of knowledge economy era, the Internet age, digital age, the rapid development of human Technology of the times, this time by brute force and short-sighted it is absolutely impossible, and only based on the scientific concept of development, with innovative ways to enable enterprises to maintain their vigor Financial management is the basis for enterprise, must be pioneers, full integration with the characteristics of this era, to open up a pen of Mr. Lu Xun "This is not the way," continued the scientific enterprise financial management innovation.

References:
[1] Cao Jin: On the modern enterprise financial management innovation [J]. Science and Technology Information, 2010, (08)
[2] Huang Guowen Ma Ying: On the issue of financial management of SMEs and countermeasures [J]. Industrial Technology and Economy, 2009, (06)
[3] Ge Li: collaboration value chain based in China under the Overseas M & A strategy [J]. China Business, 2010, (19)
[4] He Xuesong: the knowledge economy on the financial management innovation [J]. Contemporary economic, 2010, (16)

Links to free download http://www.hi138.com