Power marketing services to enhance the analysis

Summary: the power of marketing is critical to the Development of power industry operators as a link, and quality service is the power company service brand, expand the consumer market, the fundamental way to maintain the vitality of this paper mainly focus on the status quo power companies to start marketing Research and analysis, ways to enhance the importance of quality service and enhance the response, I made a little humble opinion.

Keywords: electric power companies, power marketing, status, and quality service

The power industry is one of the basic industry of national economy, the relationship between national energy security. With the continuous Development of market economy, further deepening of the power system, power companies in order based on the market, we must transform business ideas, take a variety of strategy to enhance marketing, while in power marketing, enhance quality service is recognized by the Government and the community, and thus enhance the fundamental measure of value of intangible assets.

First, the electricity market status of corporate marketing
With the increasing ease power supply and demand situation, the weak state of the electricity market is shifting. Science and technology, and constantly develop new energy sources, alternative energy market is competing with the amount of electricity, electricity power market will face fierce competition from substitute products With the deepening of the power system to achieve a separation between government and its existing administrative functions have been eliminated in recent years with the rapid Development of power industry, electric power market is gradually changing from a seller to a buyer's market, so there are not many advantages to speak of power.

In addition, electricity has long been tension, resulting in the existence of power supply enterprise management of the serious problem of non-standard, enterprise workers are poorly formed ideas and working style. Warranty hard, supply of poor quality, poor service quality when have occurred, but power users to continuously improve the quality of service requirements, which led to power supply companies in the eyes of the masses left the relatively poor impression.

Second, the power companies the importance of quality service
Power companies want to seize the market, the need for reform and innovation, high quality services to carry out so-called service is through the marketing process, the variety of approaches, providing our customers with convenient, fast and efficient services to enhance the power company's credibility degree, enhance competitiveness and expand the electricity market, resulting in higher efficiency.

Services as an important component of power products in power marketing in the show more and more important role. (1) service is an important part of the marketing concept. A business only internally, strengthening management, to outside the image, only have satisfied customers, (2 service is the responsibility of corporate commitment to the objective of economic and social requirements. power companies not only to maintain grid stability, good customer service, but also to participate in social and economic Development. business-minded pursuit of the interests of maximizing the present society is not feasible, but also consider social responsibility, companies need to increase the cost of services to improve social competition, and quality service is responsible to ensure that power companies, (3 services is to ensure that power enterprises an important way for sustainable economic Development. enterprises only through quality service, in order to effectively reduce the power accidents, resulting in lower costs and promote the sustained and healthy economic development.

Third, innovative Research to enhance quality service
(A) changing ideas, foster a sense of service
Face of increasingly fierce market competition, power companies must focus on production and construction, straighten relationships with customers, firmly establish the service for the purpose of customer-focused ideas, customer satisfaction as the starting point and end point, do the whole process, a full range of services. Power companies have to establish a sense of competition, to overcome the "monolithic" concept, so that "no one I have, I have excellent" to encourage employees to have a sense of active service, implement the emergency power service from passive to active service type model, and strive in the power of marketing in a good position, and ultimately improve community satisfaction, enhance corporate image.

(B to strengthen power grid construction, and ensure network security and stability
Power grid is the most basic marketing material basis, the power company to provide quality basic electricity means different voltage levels of security and safe operation of transmission, electrical equipment safety and reliability are essential basic conditions, so the officer to strict good intermediate examination, hidden engineering inspection, completion inspection, a variety of construction records inspection, construction quality inspection, resulting in the production of electrical equipment, commissioning, operation and maintenance process to ensure safe operation of power, improve power supply reliability sex.

(C training to enhance the quality of workers, the highest quality service to new level
Factors of production are the most active, the most important factor in the power of corporate marketing services to enhance the quality of workforce development can not be separated, so the power companies to strengthen business to business marketing personnel, and skills training, organizational learning for some of the basic electrical laws and regulations, in thinking there is a common understanding of, and to train staff to learn some customer psychology, marketing and other related knowledge, to gradually adjust the marketing team's knowledge structure, and comprehensively improve the quality of employees to adapt to the new situation of power marketing market but also strengthen the management of marketing staff in the service awareness, market awareness and sense of competition, the marketing staff to enhance the marketing skills needed to power enterprises within the enterprise to establish, monitor and improve the incentive mechanism, provide an institutional guarantee for the service, the services and supervision, inspection combined, reflect the rewards and punishments, standardized business service behavior. strengthen coordination capacity, improve after-sales service, peace of mind for customers, and improving the reputation and status. Share for free download http://www.hi138.com
(D means to improve service, rich services
Establish full-service system in the construction of outlets, unified planning, rational distribution, streamlining procedures to speed up business processes, improve efficiency, customer service center to establish power, opening unified hotline "95598", provides clients with business consulting conducive to timely resolution of customer electricity disruption issues, customer complaints and reports received, electricity services and consulting business, the whole process convenient service of a person in charge and project responsibility system, strengthen the construction of power management, establish a scientific anti-theft system, to minimize the loss of electricity sales, set up a "convenient mobile service vehicles" out of the Office, providing customers with on-site service, and enhance the customer to track return visits, regular visits to customers, guidance, good at listening to our customers advice in a timely manner to solve the problem of electricity customers to carry out pre-existing electricity power supply bureau or bank purchasing point, to carry out electricity prepaid cards, online payment and other services, power companies can be established by the DSM shows the center to the customer demand side management knowledge dissemination, promotion of energy-efficient facilities and equipment, and guide customers to adopt a scientific power, which allows customers to fully understand the power of superiority.

(E step up publicity efforts to expand electricity service commitment
Extensive use of television, radio and websites and other media to the public electricity supply services, the latest news, Information and life energy in the production of the importance of convenience, especially in the environmentally clean, safe and pollution-free characteristics. to establish a good interaction with customers mechanism, direct questions about users of electricity, and timely feedback of Information, establish and create value for customers, in order to create effective power marketing, and establish a good corporate image of the service. but also to price promotions, gift promotion, due to lower prices to customers donated more appropriate electrical products, to stimulate electricity consumption.

Power supply companies pledge is a guarantee made to the user, it is a static language. Enterprise service commitment to establish a detailed market Research and analysis on the basis, according to their ability to make commitments, committed to moderate, not too high nor too low, to avoid the negative impact. enterprises need to take into account the interests of the community commitment, in order to ensure quality service.

(Vi use of technology, marketing, service management system to establish
Technological means to improve the quality of service is an effective carrier. Accelerate the pace of development of marketing Information systems, application of advanced facilities and techniques, drawing on the experience of Western countries on the basis of the establishment of marketing services Information management system, is to enhance the quality of electricity service companies an effective means to implement e-business marketing , including: Business Expanding equipment and process management, contract management, electricity management, repair complaint card for payment management and demand-side management, which will combine both marketing and services, unified as one, to expand customer service function, the maximum extent to meet customer demand for electricity. a customer service needs of Information centers, and timely feedback service problems and customer needs, customer power management technology, regular training, so as to stabilize consumer market share, increase market competitiveness .

CONCLUSIONS
Service is the development of this is to promote the fundamental way the power of enterprise development. Power companies want to be based on markets, economic efficiency, it is necessary to carry out service innovation, companies must change marketing ideas to improve the power grid structure to improve power quality and reliability, strengthen the cultivation of high-quality employees, improve service means to expand services; extensive use of technology, the establishment of efficient marketing service management system, improving the standard of service, improve quality, thereby enhancing the attractiveness of the customer force, seek greater development.


References:
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[2] Liu Qiuhua. The power of marketing concepts and marketing strategies Study [J]. National Power Company Demand Side Management Guidance Center, 2000, (2).

[3] Xu Guanglong. Electricity power marketing of new measures [J]. Business (Financial Research), 2008, (1).

[4] Gao Shan, high Yaping. On the power company service [J]. Hua Zhang, 2010, (7).

[5] Zhao Lixin, Shi Xiaoxia. Power supply enterprise services Research and discussion [J]. Information Development and Economy, 2006, (11).

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