Development of rural tourism depth analysis of the dynamic mechanism of paper to write network _

Papers to write net: Abstract: With economic Development, rural Tourism gradually showing a huge tourist market, the Development of space Tourism is very form of rural Tourism Development is not a unilateral increase of reception facilities, Development of Tourism projects, but to rural Tourism into the area where the social, economic and cultural activities to mobilize local Development of rural tourism initiative, adding more jobs, promote economic development, promote sustainable tourism development model of the article to rural development of tourism resources as a starting point the general dynamic factor analysis Dalian rural tourism industry problems. These issues combined with the corresponding momentum strategies.

Keywords: rural tourism, power system, eco-tourism, rural economy

1 Introduction With the rapid economic development, urban people living on the idyllic yearning for the true feelings of nature, to develop the rural tourism market traction with rural life and city dwellers out of the city, into the villages, and cities to experience very different life. This process of rural tourism, urban and rural areas to narrow the distance to ease the life of urban residents, working pressure, so that people return to nature and enjoy the village green the same time, sustainable rural tourism development will promote urban and rural resources rationalize the use of strategic urban and rural industrial structure adjustment, rural tourism can also reduce the employment pressure, and promote the improvement of the quality of labor in rural communities, rural people build a harmonious living environment.

2 defines the concept of rural tourism through a lot of literature on the first study visit, and foreign scholars and academic institutions from a different perspective on rural tourism made a different definition. More representative of the European Union (EU) and world economic cooperation and Development (OECD), will be defined as rural tourism in rural tourism activities, "village" of the overall marketing of rural tourism is the core and unique selling points.

I integrated a number of research results, rural tourism will be defined as follows: in the rural land area, use of the natural environment, rural landscape, agriculture, forestry, water, livestock production operation, farming or nomadic culture, folk traditions, historical monuments, farm houses and other resource conditions through scientific planning and development for the visitors with sightseeing trips, entertainment, health infirmary, Friends of the exchange experience of a knot is different from traditional mass tourism of the new tourism development activities including rural tourism, agriculture, tourism, culture, tourism, rural tourism and rural eco-tourism resort and other aspects, is a different city tours, with regional, local and comprehensive new forms of tourism.

3 power system analysis development of rural tourism rural tourism development is not a simple tourist resources and the development of reception facilities, but the entire region, socio-economic and cultural activities is an important part of it, neither rural tourism development bypasses the national economic strength and political system of macro-environment, while also being at the micro and the developers thought awareness of the impact.

3.1 Rural tourism development in general dynamic factor
1) economic development. Rural economic base of agriculture, forestry, animal husbandry and fisheries revenue decline, the urgent need for new economic growth point. Tourism industry with a high degree of aggregation effects, the development of rural tourism is to achieve rural economic revitalization, seek self-development an important means.

2) Government to promote order to promote the development of backward regions, France, Japan and other Western governments have drawn up a "Leave Act ',' resort 'and other laws and regulations for rural tourism development provides a strong policy support, and add development of a large capital investment in rural tourism and infrastructure, my Government has introduced the revitalization of rural economy "three rural" policy and the rise of "building a new countryside" campaign so strong impetus to rural development.

3) The activity of the rural age structure and balance by improving the social welfare facilities, to create a comfortable environment with a large number of employment opportunities for tourism development projects, both to meet the needs of the elderly live training, but also attract a large number of young people left behind, improve the local population age structure, eternal rural development "source of inspiration."
4) The diversification of tourism demand. Tourism industry is facing increasingly fierce market competition and demand imbalance for the contradiction, the tourism industry needs to seek to further expand the market to meet customers' diverse needs.

5) environmental protection. Rural areas face unique environmental resource monopoly pressure, and rural tourism planning and development of the local environment to some extent to promote the protection and utilization, shown in Figure 1.

3.2 Rural tourism development model dynamic systems can be found from the above analysis, rural tourism development involves many macro and micro factors, the development of the power system needs of governments, enterprises and individuals, co-driven by the main parties. Many scholars on how to coordinate the relationship of the main conducted a multi-faceted research in which scholars Zou system drill from a strategic angle of rural tourism to the community-driven development of CBD (Community-Based Development) model which includes three aspects of meaning: chain localization, the operator of biochemical and democratic decision-making. The main stakeholders involved with the local residents, foreign-invested enterprises and government and non-governmental organizations, as shown in Figure 2 The model as a theoretical framework model, with some guidance, but in the present stage, rural communities residents in relation to land and resources preparedness and economic structure of regional tourism development projects, when the initiative involves community residents and soft power (hard power management and (economic strength and other issues need to solve the problem. Generally speaking, when the tourism industry chain mechanism for the distribution of benefits is reasonable, close to attractions and tour operators, attractions and tourism products Xuan Jiecheng the low investment payback period is shorter. how to coordinate the development of rural tourism in the interests of all parties, built on the existing mechanisms a workable coordination system power factor to become the subject of further study of such an important part.

4 Dalian rural tourism development status, problems and build a dynamic mechanism

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4.1 Dalian rural tourism development status and problems of rural tourism development model can be broadly summarized as follows: village residential travel patterns (including ancient houses, with old house to be developed as a new style with the new rural development, customs travel model, rural eco-tourism model and integrated tourism model of four modes.

After the tour found that rural tourism development in Dalian is the major mode of rural eco-tourism. This development model that is rural and idyllic environment with a variety of agricultural activities and attractions, "eating rice farmers, live in farm houses, dry farm live, pick fruit farm, doing farm things, "featuring the combination of ecology and customs, tourism and leisure and greatly developed, such as Township tour, Hua Xiang Yu, Yuxiang travel, rivers and lakes tours, township tours firewood, fruit Township theme of travel and other travel products with different characteristics to meet the tourists return to nature, to find the psychological needs of the dream The rural development model in Dalian, but mainly for the entertainment-based farm and agricultural park in two forms. the author according to the relevant documentation, the use of software drawn to rural tourism in Dalian distribution, shown in Figure 3, Dalian, according to the majority of counties have the characteristics of ecological agriculture tourism,,
Overall, the Dalian-based entertainment experience spontaneous rural eco-tourism is still in the stage, there is no clear theme of tourism, there is no system of product design and marketing planning, development and operation of the main body, mostly individuals or small groups formed spontaneously and leisure type of pastoral agriculture, eco-tourism park, although there are certain topics and events, but also the main cause of the larger, but still in the spontaneous formation of a lack of overall planning, the status of independent small-scale operations.

Through further investigation I found that rural tourism in Dalian at this stage the following issues: the depth of the development of rural tourism, "locomotive" power shortage, rural tourism development concept vague way old, without a sound sales network of rural tourism supply and demand, contract manufacturing business model completely serious impact on the sustainable development of rural tourism, scattered, small scale, low-grade, quality of tourism services should be standardized, single tourism product, the lack of innovation, seasonal, rural resource use and rural environment is not completely destroyed and so on.

4.2 Dalian rural tourism development of the dynamic mechanism to build depth for the study based on the theory and Dalian field survey of rural tourism and rural tourism in Dalian to form the depth of the problems facing the development of analysis, I believe that the following aspects to healthy Dalian rural tourism development of the dynamic mechanism.

First, the sustained, rapid and sound development of rural tourism resources development to promote the mechanism of rural tourism with a small investment, risk, operational flexibility, farming is not wrong, obviously the local nature, ideal for farm management, farmers can be seen as One of the best ways to eliminate poverty in rural areas of resources is to the lush green and beautiful environment as the basis of industry resources, and these resources is the most important tourism resources through the development of rural tourism and the emerging tourism industry to The high degree of industrial linkage and polymerization, will continue to strengthen the country, driven by other economic sectors, the rural economic revitalization. This kind of development of rural tourism and to revitalize the rural economy is expected to promote the economic development of rural tourism factors.

Second, the development of local management team bonding situation for the rural tourism development provides a depth of traction mechanism rural tourism development is a regional economic, social and cultural aspects have a significant impact on behavior, coordinate the relationship between the main body of tourism development sustainability, the need to promote a strong body and this mechanism include: the promotion of rural tourism industry to grow tourism operators have the ability to coordinate the relationship within the body of rights on behalf of the tourism administrative agencies and awareness of the use of intergenerational equity rural residents. French and Japanese development experience and perish, the success of rural tourism development is to have some understanding of the importance of rural tourism development and become a sponsor, sponsors, investors, keen to promote the tourism development of people, and these people form organization, through mutual cooperation, to promote local tourism development.

Third, improve the attractiveness of rural tourism development mechanism tourism resources, tourism resources is the most important resources, and tourism resources of the core elements of attractive elements. Rural environmental resources and industrial resources, the increasing value of tourism, rural development, rural tourism as the biggest advantage in the development of rural tourism, should tourism industry with new import existing industries (agriculture, forestry, animal husbandry and fisheries interaction established between of interdependence, collaborative development of tourism resources and tourism product development should focus on local and continuously upgrade the existing resource development, and operation mechanism of its formation steps include: ① the residents of the development concept, ② the case of the specialized agencies of the design, ③ social organizations and government agencies the proposals of the macro-control, ④ tourism resources development programs; ⑤ tourism development construction shown in Figure 4.

Fourth, the network marketing to carry out the depth of rural tourism development for the introduction of a new sales system. Tourism, tourism promotion is an important means of survival, can be aimed at the market, the use of multi-channel, multi-media multi-faceted, multi-angle information.'s Tourism industry to achieve the electronic age travel free flow of information goods over the past because of tourism information asymmetry phenomenon caused by unequal exchange, now has been greatly improved. compared to other mass media, online publicity has cost, spread wide, easy to update, you can always access and easy retrieval, etc., but need to have some expertise and specialized personnel to maintain, which makes a lot of rural tourism operators are discouraged if the local can join together to form a consortium to commission a web development industry representatives are expected to address the practical problems.

Fifth, improve the ecological environment of rural tourism development and utilization of guarantee mechanisms. Past production activities likely to cause over-exploitation of resources, degradation and depletion, ecological degradation, environmental pollution and other issues. Harmony of economic relations in eco-tourism way to eliminate the ecological crisis is ecological tourism based sustainable economic development through tourism, rural tourism industry and natural resources to preserve and improve the environment, thus replacing the introduction of energy-intensive enterprises. In addition, in order to maintain or improve rural survival of the environment of tourism resources, tourism must be part of revenue, return on environmental protection.

5 Conclusion The development of rural tourism can promote transfer of wealth between urban and rural people and the speed and scale, effectively narrowing the gap between urban and rural areas, accelerating urban and rural development process. Rural tourism has enormous real and potential source markets. Also seen as highly developed form of space travel, active elements in the rural economy, tourism has been the most active in the current expansion of domestic demand, the development of the rural economy to achieve sustained, rapid development of this policy, we should further explore the depth of rural tourism development, and a new perspective of rural tourism development of the dynamic mechanism.

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