Personalized information services in the SME application discussions

Abstract: future development trends, personalized Information service management will be more and more attention, the competition in the enterprise will play an increasingly important role of SMEs in China by the current state of Information technology analysis, combined personalized Information services for the theoretical study on China's implementation of personalized Information services for SMEs a series of questions, and how to implement personalized business Information service for analysis and discussion.

Keywords: SMEs, e-commerce, personalized information

1 Introduction
The early 1980s, China's information construction started. After years of efforts, China's information technology has made great achievements, but the SMEs in the process of information is slow, and medium-sized enterprises in China accounted for the total number of 99010, is an important force in China's economic construction, the information does not strengthen SMEs construction, "information technology to stimulate industrialization" is a great strategy difficult to achieve.

At the same time, as the user's information needs continue to highlight individual features, personalized information services, information services have become a major development direction and this both for the theory of personalized information services, research or practice, will have important practical significance.

From the future development trends, personalized information service management will be more and more attention, the competition in the enterprise will play an increasingly important role in how SMEs can understand this point in time, effectively providing personalized information services will become the holy grail.

2 SMEs in the implementation of personalized information services and problems of the status quo

2.1 SMEs in the implementation status of personalized information services, personalized information services, network information is an important direction of development services, has attracted many domestic and foreign experts and scholars interested in the study, so the last two years more research in this area. But what personalized information services, there are no unified scientific understanding in some literature, the personalized information service called personalized service, personalized custom services, personalized information search services, personalized information recommendation service and personalized Information alerts and personalized information agent services, etc. Overall, the personalized information service is different for different users using the service strategies and methods, providing different information content services. This service is the way to achieve the main based on user settings, by means of computer and network technology, information resources, collection, sorting and classification, and recommendation to provide relevant information to meet the information needs of users of these services, personalized content is mainly reflected in the service personalized, personalized service approach, personalized service time of these three areas.

China is a vast sea of ​​small and medium enterprises. Small-scale production of small and medium enterprises. National independent accounting small business, the average capital of less than 200 million, the average annual output value of 500 yuan, with virtually no small businesses, "giant" of the performance. They are all permanent, temporary technology market an important customer to purchase the technology, blindness great buy, buy, often with no fixed number. and most of our small and medium enterprises are using Microsoft-based software system on the development of products, enterprise application software with Microsoft products is updated.

There are still a lot of personalized information services, business awareness is very weak, some SME managers understanding of information technology, there are a lot of prejudice and misunderstanding, a small number of SME managers will not proficient in computer applications, application networking, and many SMEs also just opened a homepage on the Internet and E - mail address, neither the full use of network resources, there is no information management system, but did not provide personalized information services.

2.2 Problems

2 2.1 problems on their own SMEs to implement personalized information services, there are a lot of its own flaws and shortcomings, many problems can be tricky, very realistic and many small and medium enterprises in the understanding of information technology on the existence of bias, but not that provides personalized service and some SME managers believe that companies can still engage in the development of information technology, business implementation of information services costs are also high, the cycle is long, so that SMEs Despair, do not stop the former. information service also requires companies to implementation of a comprehensive and thorough reform, and therefore greater resistance to heavy task. In addition, the company provides personalized service, the lack of dependable and reliable instructor, rights defenders and those risk-sharing.

2.2.2 Construction of information resources information resources is the premise of personalized information services, personalized information services often need to be integrated into various types of information resource classification template to ensure its scientific nature. SMEs in their own strength itself is limited, in Information Resources breakthrough, its degree of difficulty can be imagined.

2.2.3 service efficiency and service companies to carry out the feedback problem personalized service evaluation is the most important service is in place. Personalized service to improve efficiency, we must first establish and improve personal information environment service feedback is personalized service to further improve the quality of important basis for SMEs to improve the customer's personal information environment, in terms of cost, technology, efficiency, ability to have a congenital deficiency.

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2 2.4 user's personal information and privacy protection to carry out personalized business information services in the process. To make services more effective, focused and improve customer satisfaction, it is necessary to collect users' personal information and therefore, leakage of personal information and privacy protection is inevitable. How, in this regard to protect the legitimate users interests, but also the companies will have to face problems.

(2) Personalized Information Services 2.5 personalized information services, personnel shortages require staff with a more extensive and solid subject knowledge and strong analytical and integrative skills, social skills, coordination, etc. However, today's SMEs have little information analysis , market research, marketing research and other capabilities of high-quality personalized information services personnel.

3 personalized information services for SMEs to implement measures

3.1 change their own information technology to accelerate their own information technology, strengthen the propaganda and mobilization, and to improve understanding, enhance their competitiveness, companies can provide personalized information services, actively change the mechanism, improve the overall quality of the establishment of modern enterprise system , to provide personalized information services to lay a solid foundation. step by step improve the software. choose the most suited to their own set of hardware and software equipment is to provide personalized information protection. the use of new technology to improve construction efficiency, new management concepts and the fact that technology is a necessary condition for personalized information services.

3.2 services to carry out the concept of change is the premise of personalized information services, the traditional service concept today is undergoing a fundamental change, "user-centric" has become the fundamental ideas of modern enterprises, "regardless of how complicated equipment and information systems, its purpose is to help others. "people-oriented, more personalized service - personalized information services will become the dominant form of services future enterprises.

3.3 The establishment of personalized information service platform to create personalized information service platform is to implement the high level of personalized information services, an important measure of corporate computer systems can be designed specifically for all types of users with customized, personalized service, the platform should reflect the setting of the interface "people-oriented", "customer first" service concept, to fully reflect the user's individual information needs, to fully meet the practical requirements and the balance between flexibility, accuracy and authority of the other requirements, the final result will be the most appropriate customized by the user prior way back to the user.

3.4 The Services segment, customized services with enterprise features built on the personalized service is based on the strength of enterprises, providing services to the carrier, using the computer for information management, development and use, with the help of advanced network technology and equipment, resources, technology integration process. combined with their own actual situation, to change the traditional service model, services will be integrated into the corporate culture among the targeted implementation of SDI information services, which can best meet their needs, and will spread the corporate culture.

3.5 the establishment of appropriate management systems to attract talent to establish a sound management system, improve corporate image, so that all employees are self-discipline, honor the company as their honor, and strict control user information, to prevent leakage of the information required service to keep learning new knowledge and study new problems, service-oriented philosophy, service delivery and quality, enhance their own quality, it's a good work of personalized information service difficulties. and as much as possible to increase investment and attract talent for companies to develop personalized information service system.

4 Conclusion SMEs play a pivotal role in our country, to make the implementation of personalized information services for SMEs, either their own or the objective environment, we need great progress and development, personalized information services, but also the general trend, enterprise in such a white-hot competition survive and provide users with personalized information services, more and more enterprises will certainly be paying attention, we must vigorously strengthen the building of their own information, as quickly as possible personalized information service system for users think more and more thoughtful, to provide more professional, more efficient information services, then the company will win more customers, and customers is the driving force behind the development of enterprises, enterprises will become increasingly better.

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