On the linguistic point of view from the social network of language vitality

Paper Keywords: network language sociolinguistic vitality of buzzwords

Abstract: language is a network of rapid Development of Information society, a product, it is inextricably linked to society and this paper focuses on the theory of social linguistics, analysis of the source of the network and the resulting emergence of language in the form of networks and social impact of language commercial value, and by the confusion arising from concerns about linguistic phenomena, which explore the network of language vitality.


In the Information society the rapid Development of today, the network has long been we know even proficient, China Internet Network Information Center (CNNIC) on January 19, 2011 in Beijing released the <<27th China Internet Development Statistics Report>> Display as of end of December 2010, China's netizens reached 457 million, an increase compared with 7330 million end of 2009, the scale of China's mobile phone users reached 303 million, is driving up the size of China's total Internet users in the main driving force, growth of online shoppers was 48.6%, is Users of the fastest growing applications, suggesting more economic activity into the Internet era. network has profoundly affected people's daily lives, learning, entertainment, network business value is immeasurable. Internet users has become a specific community groups in the network community, people have their own language and customs, have their own name status, has its own rights and freedoms ... ...


First, the network generated by the source language and form

"Language is a social phenomenon", "Language is accompanied by the formation of human society arising from, but as society changes with Development." Network language network is associated with the Development of this new mode of transmission is different from the emergence of the traditional language used to write it in the context of this particular network have a language variant, in this particular network scenario used communicative language. Today, this use of language is no longer limited to the online community, is a subtle impact on our daily social life.

A language is not a vacuum, it must have its source there and why. 2010 network review new words "to force", it had amazing vitality. Transmission speed, cover the wide area network distinctive feature of the language, we will "to force" and other network buzzwords to discuss the phenomenon of language is how the network in the form of.

"To force" the emergence of two schools of opinion so far. School of thought which is the source of the Northeast or South Fujian dialect, the "great" means, it is now customary to use "people power" means. There is one group that it is a spoof on the network caused by the phenomenon. this enlightenment, the emergence of network language is not easy, and it is due to community groups to express emotion, Information transmission needs arising from it may be the source of hot news, such as "My dad is Gang ", the network may spoof, such as" horses are clouds of God "may be entertainment news media, such as" trouble sets "; may movie lines such as" Big Brother, you know me. " Throughout recent years, the Internet language characteristics can be grouped into the following form:

(A) the dialect form
Dialect is a variant of the language, it can generally be divided into regional dialects and social dialects. Regional dialect is the language because of the difference between the formation of regional variation is due to language development, the geographical imbalance has led, like the Cantonese dialect, Wu dialect, and other major dialect can be understood as a geographical dialect is the dialect society in the same area within the members of society because of the identity, status, level of education in different aspects of social differences in the formation of language variation, often a group appears, Labov told the New York City department stores, people of different social stratification do (r) sound survey clearly shows the characteristics of social dialect, although Mandarin is now very popular, but belong to a dialect of the people are still accustomed to using dialects to communicate, this habit will spread to cyberspace in China Some regions such as Sichuan, its dialect lips and teeth clean fricative "f" and the tongue clean fricative "h" regardless, Hokkien nasal vowel in the first "en" and after the nasal vowel "eng", regardless of the network The rise of the "gray often (very)" "huashion (fashion)" "Xiaopen friends (children)" is the dialect form of network buzzwords.


(B) the abbreviated form
Network language abbreviations in order to adapt to the emergence of fast-paced life, but also the interests of saving time and effort to save money spawned. Network language abbreviations, there are three: 1, image. People in the chat will be considered when to the economy or the entertainment psychology, often do not enter many words to express emotion, but with a simple image to replace the long string of symbol characters you want to express my feelings on the now very pleased with the ":-D "saves time but also very vivid expression of emotion, witty These emoticons" to the original cold world covered with a network of warmth, this humorous ridicule, exaggerated facial expressions and to dispel the reality of human life Some of the dialogue between the concerns ".2, digital, for example, very early in the chat appears in the" 886 "" 9494 "are the" worship "and" is is "shorthand. with digital directly replaced frequently to avoid the process of typing in English mode switch, operational efficiency to improve a lot, but adds some interesting conversation in .3, alphabet style, such as the early stage of the " 3Q (thank you) ", ​​and subsequently some of the vent of words, the inconvenience to say so on the alphabet with the first letter of each word to refer to," TMD "" SJB ", etc. These short forms can alleviate anxiety and anger in people's hearts, but will not look very vulgar.


(C) the form of homophonic
Network language, many words are presented in the form of harmonics, such as the recently popular "owner (moderator)," "Horse of God (what)" "collar (microblogging)," "pear (pressure)" and so on. These are people intentionally or unintentionally, which "create" out of network terminology. "pear" is the Baidu Post Bar in a users inadvertently "pressure" labeled "pear", attracting countless Internet users to follow along. "God Ma" is a popular network of "Satsuki" about the incident by those who "create", and users who Sogou input method in use to play the "what" when used with the first letter of alphabet "sm" instead, because the typing speed too fast, often playing the "what" is wrong, play a "horse of God" to. In fact, if the personal chat with the word "pear" or "divine race" down is not surprising, that is also likely to play a typo, nothing more, but there is an event fueled by, then the resulting the emergence of new network vocabulary soon we pass by, and popular.

Links to free download http://www.hi138.com Second, the language of social network influence and commercial value

From the sociolinguistic point of view, the network buzzwords is a linguistic phenomenon, but also a social phenomenon. "Sociolinguistics focuses on the study of language in its social context and cultural context of the construction and use," the network as a specific social context, in this context the language is a language generated variant, this variant is a special language phenomenon, and the corresponding Internet community. This is not just the spread of the language specific Information carrier, is no longer popular spoof of entertainment acts, more of the sights on a hot events such as the long popular "even (I), MM (crush or sister), GG (brother)" and is in convenient to write at the same time show the pursuit of individual expression, but the network buzzwords 2010 review, we will find many picture of social reality, the reason for expressing sarcasm, sarcastic meaning of buzzwords is that some event in there is something absurd and unsatisfactory, and there is no channel or a good platform to express their true inner feelings come out, had to hide behind the characters to vent their grievances. As said, "like a pipe rail network, users can freely vent their emotions to provide a pathway," such as "otaku, house woman" in the "home" is introduced to characters from Japanese, here reflects a reluctance to face of reality, to restore self-attitude towards life. some of the buzzwords is based on the appearance of a certain social background or social events, such as "My dad is a Gang" from the butt of Hebei University of drunken driving incident, "the garlic you relentless" source in garlic prices skyrocketing, even more than meat, egg prices in the helplessness of the people, then have a "bean you play" "sugar Emperor", "Jiang your army" "oil you up," Three Character Classic and many other words, the image to skyrocketing food prices after the show people's frustration and anger network buzzwords can vividly reflect some of the anomaly, and to convey the voice of the people can not say it, triggering the public's rational thinking on social issues.

Some people think that the network should have its own language, use of, if beyond the scope of this particular network, its power is very weak, its vitality will decline and we are still on the 2010 network buzzwords "to force" to explore the network of language commercial value. Since "to force" the emergence of a variety of websites, newspapers have used in the Baidu search "to force", associated with this variety of video, thousands of news, the following I readily excerpt:
1, the U.S. guy to marry him "to force" throughout the broadcast TV ads
2, the super soldiers sent away to South Korean airlines to force successive strong showing in the opener
3,2010 China's most "to force" wanted
And the resulting emergence of the "net to force" "to force group" "to force it" is confusing, we know that a new era of network ads are based on hits to the site, when the inevitable emergence of a network buzzwords should lead to a climax-like click-through rate, which bring more business to the site value. Today, the network is no longer confined to Internet buzzwords, we see a related television program "Sunday to the force", related movies clip video "to force Time" coming into sight, "to force" menacing. has always been a serious party newspaper <<Daily>> front page with the title of the "to force "--<< Jiangsu to the power of "cultural province">>, just eight words, and it would become the Internet, office, classroom, alleys topic focus. Thus, even beyond the scope of the network, the network is also no reduction in the forces of buzzwords, its vitality once impregnable. As a result, people began to worry about network language will invade the traditional written language, began to cry language standardization.


Third, the standardization of the language network

"Linguistic point of view of social standing, healthy pluralistic society should be allowed to have more than one speech community, the network group has its own language habits normal." Network language has been in people's daily lives become increasingly important role in showing , its influence beyond the network into a real-life language in everyday communication, and even penetrated into the television, newspapers and other media. the reality of language order is worrying, but we must establish the correct attitude to look at network Language " invasion, "rather than blindly negative. the existence of many languages, network unreasonable, coinages phenomena and the syntax of the indiscriminate use of signs are everywhere, needs to implement the language specification. Wang Xijie that language is an open large-scale systems with self-regulatory function. confusion is an inevitable phenomenon of language development, a certain amount of confusion is the normal language development accompaniment. if it exceeds the tolerance language system, more than the language of self-regulatory function, then the whole language system will of collapse. "network language has its own authority so long as users of the speech event does not go beyond the scope of the network, it should be seen as a normal phenomenon," It can be seen, the network language popular reality is interpersonal communication can be accepted . language specification is a universal task specification is the mainstay of the people, linguists play a guidance role specification language is not in line with the internal model rules, but required to achieve the effect of emotions, is out of context. For the network language, we need to know its essence, to its dregs. the convenience of Internet language, sexual humor is worthy of our recognition.


IV Conclusion

The above, we can see the forces of a strong network of buzzwords, very broad coverage of network language is a linguistic phenomenon, but also a social phenomenon, its emergence and development of a certain process, with the popularity of its vitality (computer networks, television networks, mobile network and comprehensive coverage of the people's daily lives) is also markedly strong, and driven by the language specification, will have far-reaching impact on our daily communication.


Notes:
[1] Chen Yuan: <<Sociolinguistics>> Commercial Press, 2004 edition, page 9, page 9.

[2] Bola De: <<Sociolinguistics>> Proceedings, 1972, p. 7.

[3] Cao Wangru: <<sociolinguistic perspective in the network language >>,<< Inner Mongolia Agricultural University>> 2010 4.

[4] Li Mingjie: <<"style Chinese" is normal or pathological phenomenon >>,<< Edit Journal "2010, No. 5. Links to free download http://www.hi138.com