China's tea culture spread on the significance of public relations

[Abstract] Chinese tea Culture is profound, is China's traditional Culture is an important part in Chinese food Culture also has an extremely important role, but with the impact of foreign Culture, tea Culture, our country's position in the world took place gradually changes, this paper aims to clarify public relations and communication for promoting China's tea culture has an important significance.

[Keyword] PR significance of tea culture

A connotation of China's tea culture
China is the homeland of tea, tea culture, the birthplace of the world. Since ancient times: "The open seven things, fuel vinegar tea" can be seen, tea and people's daily life are inseparable. In comparison, the tea in the "open seven things ", the row at the bottom. But in the cultural field, the tea is expensive brother, to lay into the door, can humble the reform and opening up, China's rapid economic development, cultural patterns has undergone tremendous changes, traditional culture and contemporary culture of the collision and intertwined, resulting in an advanced culture with Chinese characteristics, and the tea in which elements play an irreplaceable important role.

Chinese tea culture is an important part of traditional culture, Chinese food culture is part of a broad sense, including tea and tea culture should be the natural sciences and the humanities tea, is the history of human society created by the process of practice and tea the material wealth and spiritual wealth, the sum from the narrow sense, focusing on the humanities tea, tea is mainly mental and social function because of tea's natural science has formed an independent system, which now often talk about Tea culture is often emphasis on the humanities in China's tea culture and reflects a certain period includes the material and spiritual civilization, its content is very rich in experience for thousands of years after the development of tea culture, meaning and form of expression is expanding, extension, innovation and development. With the increasingly frequent international exchanges, the Chinese tea culture across national borders, spreading the world, become the common spiritual wealth of human civilization.

Two public relations communication
1. Connotation of public relations communication
Public relations communication refers to the specific social organization to achieve its public relations goals, integrated use of various forms of communication and the media, the public inside and outside the organization with a two-way process of information exchange activities, is a complex, complete, system activity, based on the guidance of scientific theory, the means of dissemination is also diversity in public relations activities is the public face of the complex, diverse, in order to achieve maximum dissemination of results, to achieve multi-level communication goals, Public relations communication for different levels of the public, with different media, using a variety of forms of communication, as much as possible to achieve the full range of information dissemination. expanding propagation surface, so that more public feedback to the organization receives or information.

2. The role of public relations communication
Consciously carry out various activities for the main two-way communication has an important role in public relations. First, it can make an accurate grasp of the main public relations and the reality of its environment and its relationship to the real situation. Second, you can choose to increase the capacity of the main public relations, expanding range of options to improve the feasibility of the decision-making Finally, public relations can the main target is easy to implement. Communication is the interaction between subject and object, the necessary link between intermediary.

Three of China's tea culture needs PR
Tea is a bridge and interpersonal ties, social life, whether visiting friends and relatives, or met with heads of state, VIP reception, generally tea reception, interaction in today's civilized world, the human need for dialogue, dialogue and exchange of tea is best intermediary. tea as a public relations media, public relations person for the tea through tea culture, tea ceremony, tea ceremony, in the form of spread out, and its contemporary public relations plays an important role.

As more and more infiltration of foreign culture, people have been greatly affected, the blind worship of foreign culture, and forget the essence of their culture and now the mention of tea, tea ceremony, most people will first think of Japan, South Korea, rather than China, tea and tea culture, tea ceremony is an important part, but in China, and some people have been simplified or even abandoned these things, in essence, abandoned the essence of Chinese tea culture, tea culture, which shows that our propaganda did not yet in place, not high enough degree of national attention. Chinese tea culture as an important part of traditional culture as a valuable spiritual wealth and cultural heritage, is necessary to promote the general, so that more people at home and abroad to understand tea culture, so that the needs of China's tea culture, public relations and communication, public relations and communication need to make it flourish, let the whole world to remember it, absorb its essence. Links to free download http://www.hi138. com four of China's tea culture and the significance of public relations communication
1. Tea is one of the world's three drinks, health drinks for the world's first six, the national drink of the Chinese nation
Both a drink of tea, but also food, is also medicine. Tang Chen-known scientist in possession of drug control, said: "Tea is all diseases of the drug." In the contemporary natural health drink known as the Japanese call it immortality of the immortals medicine. Today people are looking for is "green" drinks and "green" food, but tea is natural, safe, health drinks. propaganda tea culture, tea, and further improve the "national drink" status, through public relations campaigns, actively promote tea health, so that more people love tea, tea will improve the quality of life of the masses, to enhance people's physical fitness.

2. Promoting Chinese tea culture and promoting cultural exchange
The tea, famous, famous waters, the land of celebrities, public relations activities are available through the organization, such as the Tea Culture Festival, will further expand its visibility and reputation to attract foreign investment into the construction of tea culture, attractions, cultural exchanges between domestic and foreign tea more frequently, across provincial boundaries, borders, make more friends, making the common human civilization, material and spiritual wealth.

3. Endless Chinese cultural tradition, given the rich cultural heritage of tea culture
Generations of literati beads, like their feelings of love for tea in different cultural forms. Promote Chinese tea culture, good for improving people's morality and art appreciation.

4. Tea culture is one of Chinese food culture, different styles of Cha Su, tea ceremony and tea laws that make people's life more colorful
Through publicity and education so that more people attach importance to tea, tea ceremony, the application, in-depth understanding of the meaning and spirit of the tea culture, thus enhancing the people's national pride and national cohesion.

5. Into the modern society, tea is a life of lubricant is to improve interpersonal control valve
Tea culture to Germany for the center, the value of attention to groups who advocate and selfless dedication, against unscrupulous and mercenary. Advocating justice is more important than profits, focus on coordinating the relationship between people, to promote respect for people, attention to repair gave birth to Germany. help
Balance of the human mind to solve the modern spirit of confusion, improve people's cultural quality. But also can make it in this fast-paced society through the tea to relax, to find a away from the city noise, exposure to the feeling of paradise.

6. Help the next generation to understand traditional Chinese culture
Today, the city brasserie, cafe, bar full of imported goods such as food, entertainment marketing, is part of the young, white-collar workers favor, has resulted in the impact of traditional Chinese culture. Over time, our next generation will have some negative impact . China's tea, tea culture enthusiasts have an obligation and responsibility to help our next generation to understand traditional Chinese culture, quality culture - one tea culture, because tea is not just the world's oldest and most healthy beverage and behind the tea culture bears a profound world.

Chinese tea culture you want to restore the position in the world, we need everyone long-term unremitting efforts, but also long-term effort. China's tea culture, Chinese culture is a representative element, the essence of it will affect the generation generation, we have to carry forward the Chinese traditional culture, the image of the Chinese nation to Everbright, we need to promote the spread of public relations, while public relations and communication will be more effectively reflect its important position.

References
[1] Wang Ling of Chinese tea culture [M]. Beijing: China Publishing, 1992
[2] Yu Yue, Chinese tea culture, history and future of contemporary research into [J]. Agricultural Archaeology, 2005 (5
[3] Zhong-Tao, Jing Qing Hong, Public Relations [M]. Beijing: China Agricultural University Press, 2004
[4] Peng, Yi Wen. Communication in public relations in the proper meaning of the [J]. Southeast spread, 2010 (three eighty-four Links to free download http://www.hi138.com