Analysis of the Chinese commercial large defects

[Abstract] the same Kuanpao wide sleeves, the same martial arts, the same palace compound, China's commercial large crowd in the same single-plank bridge. Color, movement, and the scene has almost the ultimate luxury, but why the audience are increasingly not buy it? This is probably because of form than content, too much emphasis on the surface while ignoring the most essential things.

[Keywords:] commercial film visual formalism
An Introduction
Large areas of China since 1997 began to take shape, it is to commemorate the return of Hong Kong and director Xie Jin's "The Opium War>> The film invested 100 million yuan, is a Chinese film in the history of the largest investment ever, and entirely from the private sector . But this film is not really a commercial entertainment films, so not in this discussion. Real business should be started in Zhang Yimou's blockbuster <<Hero>>, the film investment 260 million yuan, the global total of 1.4 billion yuan revenue. Word of mouth and the bumper for the box office earned applause Zhang Yimou, Ang Lee had combined director of the <<Hidden Dragon>> also won the Oscar statuette, is a shot in the arm, stimulating the development of Chinese large business entertainment. followed by Zhang Yimou's "House of Flying Daggers>> invested 240 million yuan, Chen Kaige's <<Promise>> investment of 300 million yuan, Feng Xiaogang's <<Banquet>> invest 120 million yuan, Zhang Yimou's <<Curse of the Golden Flower>> investment 300 million yuan in China China's top three film directors are involved in the commercial blockbusters, naturally aroused our attention.

If you count Lee's <<Crouching Tiger,>> then, four of six film directors, participated in three Yip, Yuen Woo-ping in the 2, Tan participated in three, Peter Pau involved in two, Zhang Ziyi as the female lead is 4. production team have such a high repetition rate, the type is invariably choose the "costumes + action." In this regard, Zhang said: "... we have too narrow a large type, just stop the action in the costume on, but this is not the director's problem is the market, because the market is mainland China alone can not feed a large investment in this , then rely on overseas markets to recover costs, and overseas markets only accept this type of. ... ... can not say that others are costume + action welcome with open arms, not, they pick and choose, look at the quality, look star, look at the team, but also look at the script.

Analysis of two large commercial
In 2003 the first specimens of significance with a large <<Heroes>> came out, this is a to <<Citizen Kane>> or <<Rashomon>> tribute to the movie, different people guess the same thing and tells the story form the main contents of the film brings together the biggest names in the three places of the stars, spent 10 million for the bombing-style propaganda. star appeal and aesthetic images immediately attracted many people into the theater, motion pictures domestic $ 250 million box office record until recently <<Curse of the Golden Flower>> break <<Hero>> one of the most distinctive is the use of color, different colors represent different story.

Red represents the passion, the blue represents the chivalrous, green represents peace ... ... In a conversation, Zhang Yimou Spielberg said: "This is a new way, for a hearing impaired person, the color of your can clearly illustrate this story, subtitles do not see can understand your story. "has become a film or elevation, is the future of film storytelling with color can not exceed the height of the bar! Some of the action film is designed to open the creative action first of its kind.

By <<Hero>> a success to encourage, Zhang Yimou has taken a second large <<House of Flying Daggers>> This is the only one with several large unrelated to the movie palace, talking about the martial art of rivers and lakes The story, which is Zhang Yimou to with <<Hero>> difference, not about heroes, and the world to the civilian population, so the cop and the gang into a young girl's story of the film Peony Square dance with bamboo shoot to kill too turns out to be impeccable, but unfortunately the story itself is too weak, so that when the lead several times in the show laugh so some people say the film is more suitable for materials used to make camera, out of view of any scene are very delicate only prejudice the film itself. Zhang soon realized that his own shortcomings, he said: "large easy Virtuoso, the director's attention to some of the details up, the story would be unnatural." Links to free download Center http://www.hi138.com when Zhang Yimou aware of their defects in the film, Chen Kaige, but unfortunately the same mistakes. <<Promise>> the scene is too beautiful. the film is not without a design, no one is there referred to. Kaige too eager to give it the mission, on speed, fate, love, diaphragm, on memory, trauma, unknown world, commitment and betrayal, so when a hit solidly over the bread, the << Promise>> without any defense, so that "people can not shameless to the point" has become one of the buzzwords of 2006.

Director Feng Xiaogang is a smart, good at learning and lessons learned. Outset to determine the adaptation of Shakespeare <<Hamlet>> This is a people around the world are familiar with the theater, on account of the opportunities in the script He put the story into China's ancient palace, open space, somber tone is characteristic of this film, but Feng Xiaogang is a civilian director, specializes in the psychological interpretation of ordinary people, insight into social phenomena would he put these strengths <<Banquet>> in, it became his weakness. Feng used only small-scale film production, film and did not leave anything in the classic picture, it would be regrettable of it!
Three summary
Constraint on China's large film's visual aesthetics is not a problem, but the story is a problem, so full of just such a commitment Zaibu Dong visual feast, so that the film showing a false, while large tracts of directors must give the film with a "righteous cause" and ignoring the human. the film is a kind of life from the beginning, so the demands of commercial films for the film must follow the common sense common sense, Beijing Film Academy professor HAO Jian said: "They actually have not really put down shelf to a commercial movie, which originally did not stand pat Feng commercial film, now a large face, hand, picked up the shelf, the shelf is to dig in the wrong direction, thinking, interpretation of the story, which is not consistent with commercial principles in the The most fundamental principle, the Chinese have several large breach of the rules and our directors are not willing to describe common sense common sense, the film does not first take care of the business a good story, but trying to explain their point of view, a pseudo-thinkers, this is anti-commercial film grammar foul, so will inevitably lead to the second foul, common sense does not conform to the basic common sense, not sure of human ethics and explore, leaving human nature to tap new ideas, not to mention a movie is whatever that is at least the audience will lose the emotional foundation. "Therefore, China's large, now do not try to be in the visual aspects of innovation, excellence, but to adapt to the needs of the audience, tell a good story to put down, to give people normal psychological trajectory, in line with the normal mental standard, with the most simple emotions to impress the audience. visual feast, but is wearing a beautiful coat, the story is solid and strong and the combination of the two together to complement each other in order to attract more viewers, in order to go further.

References
[1] HAO Jian forward. Hard for carnival [M]. Shanghai: Shanghai Joint Publishing, 2004
[2] Wang Zhimin book Modern film aesthetic foundation [M]. Beijing: China Film Press, 1996 Links to free download http://www.hi138.com