About Suihua cold black culture industry, brand strategy papers Network Study _

Paper Network: author: Zhang Linshan Zhang Zhihao iron red lead

Abstract: This paper Suihua cold point to explore black culture industry, in order to achieve a high stArting point of the target culture and brand strategy, brand strategy stArting from the culture, analysis of regional and cultural potential problems, the problems faced to make a detailed analysis of the cultural brand strategy to create conditions, promote regional revitalization and development of cultural industries.

Keywords: cold black, brand culture, cultural industries, non-material cultural heritage
A cold forging Suihua black background of Chinese culture and cultural industries, the Ministry of brand <<support and promotion of cultural industries on the development of a number of observations>> that the cultural industry is "engaged in cultural production and cultural services provided by commercial industry." Suihua characteristics and culture is present in the daily life of people of all nationalities in our city's people culture, secular culture is the continued integration of the national culture and the city gradually developed a culture of diversity and unity, is to build features big city culture, the development of advanced culture spiritual resources. brand for the cultural industry has a special significance. The brand is first expressed as an exclusive specificity, this specificity has been reflected in products, services, excellent quality. Cultural industries not only need to support many businesses and products, but also the support of a number of brands from a sense, cultural industries the number of brands, is a measure of the level of development of cultural industries in a region important criteria. characteristics and culture of the most close to reality, life, and the masses which a wide range of tastes, both creative boutique, but also entertain. Features The core of culture full of ideals and aspirations of people's lives --- happy, harmonious and prosperous, and peaceful, which is unchangeable, has a strong vitality and broad popularity. how to inherit and develop the characteristics of healthy culture, innovation is in the building "features big city culture," a process can not be evaded.

Second, Suihua cold forging of black culture industry brand advantage
Suihua culture is full of features, the Han, Hui, Mongolian, Korean and other ethnic groups from the folk Art integrated Helen's paper-cut, wangkui's shadow, hanging Lancey money suileng black pottery, Cing's murals, Beilin kite, and a variety of urban and rural people throughout the special characteristics and culture of garden Art to decorate Suihua colorful, beautiful Helen paper-cut has a high Artistic achievements .2006 June, Fu Zuoren was named non-Chinese Manchu paper-cut material cultural heritage. He created a large paper-cut works <<The East is Red>> Beijing was on display, including <<sunflower sunny>> other three works were Premier Zhou Enlai donation Iron Man Wang Jinxi, and the East China Sea Fleet. hope Kuipi impact on the Qing Dynasty Tongzhi incoming wangkui from Cuichun Fang, Guan Xing long, Hsueh-Wen Chang Po-chun to the valley, and is now the fourth generation of their show's shadow <<3 Fan Lihua, please>> "Red Yuee dream>> so many plays the provincial radio and television stations collect and record live, <<3 Fan Lihua, please>> also broadcast by CCTV. Lancey money hanging in the city, province and the country can be called unique. From the early 1990s since the creation of money linked to constantly enrich the content, creating more innovative ways to form a creative community and county, township and village, one of four creative Tuen network. Lancey groups linked to money creation by the state several times, Province, City, awarded the "Outstanding creative community," the title of honor. suileng black pottery after 60 years of development, with its "black as lacquer, bright as a mirror, as hard as porcelain, exhausted voice as" quality, renowned at home and abroad, several marketing ten countries.

Third, the development of cultural industries Suihua brand in question
1. Suihua characteristics and cultural development outlook .2003 February, the Chinese intangible cultural heritage, folk rescue project was officially launched, marking the country in safeguarding its own characteristics and culture has taken a solid step forward. Like other cities, in Eastern and Western culture under the impact of Suihua retreat and shrinkage characteristics and culture are and some folk art with the destruction of their survival and cultural ecology of soil changes quietly go away, young people look down on folk art, fashion culture, reserve personnel, incompetent, do not form echelon personnel.

2. Suihua City Folk Literature and Art Association's work has some success, and has received Literary Federation, the provincial people's recognition of the Association, but also faced with no money, manpower shortage problem, this concern and crisis is always present if the the rapid development of economic construction, which we take pride in a variety of characteristics and culture gradually disappeared, and cultural characteristics of the market we will lose the source of the building. Links to free download http://www.hi138. com Fourth, to enhance the brand of measures Suihua cultural industries
1 according to the scientific development concept, to fully understand the characteristics and culture of conservation importance and urgency of its construction characteristics and culture as an important part of the city, into the national economic and social development plans and establish brand awareness of cultural industries, close to the times and life. forging cultural brand, to the scientific concept of development, from the "strong culture city", the construction of "cultural Prospering City" and other development requirements, establish brand awareness of cultural industries.

(2) of the cultural industries a clear brand positioning. Forging cultural brand brand management should follow the formation of the contact system, in full knowledge of the market demand, based on the market through brand positioning, identify the characteristics of the brand's target market, and to make specific target market segments, thanks to the brand forging sequestration model innovation to forge cultural brand which is the forging of this brand of market-oriented, it is through the successful market positioning, enterprises will be relatively stable consumer group.

3 scientific brand of cultural industry systems planning. A culture of competitive brands, not to promote the formation of the blind, but through the science of system planning, through systems testing, after the formation of consumer acceptance, according to culture and brand planning required limit, Suihua in forging the cultural brand, be sure to plan a scientific system based on a system relying on the brand culture, brand planning to forge Suihua.

4 of the culture industry brand extract for deep value. Where both accurate market positioning, but also has the core competitiveness of the cultural brand, established brand is both the result of forging deep, and is determined by the inner core of the brand value of refining the results . Based on this concept, in forging the cultural brand, the brand's core values ​​must be refined to focus on the formation of a unique brand characteristics possessed the core competitiveness of the cultural brand.

References:
[1] Peng Jing, Wei Baotao. Create a famous cultural brand strategy study [J]. Today, southern, 2010, (03:
144-145.

[2] white cedar. Suihua building "characteristics and culture of the" big city's priority is to rescue and protect the cultural characteristics of
Of [DB / OL] http://www.hljswl.com/web/detail/, P = 0, ID = VH775V083R9V
1002.shtml ,2011-7-3. Links to free download http://www.hi138.com