Enhance the teaching of Business English papers net a little thinking _

Thesis network: China entered the WTO, more and more frequent international business activities, business operations become increasingly with international standards, the increasing demand for qualified business professionals. In order to adapt to the needs of our many universities have set up Business English courses, this door young subjects of research and exploration also start immediately. the author of several years of teaching practice is a profound experience, Business English is a times, very open, comprehensive and practical course. Therefore, to enhance Business English teaching, we must focus on these characteristics to make an effort to relax the vision, dig deep meaning, by analogy, to achieve docking.

First, with the latest cutting-edge development of the world butt
Business English is a strong sense of the times, reflecting the many developments in the field of integrated courses, Business English teaching content and the world of politics, economy, science and technology, culture, closely related with each passing day. Often reflect the latest social and economic life of the most dynamic phenomenon, therefore, can not be in English only as a business communication tool, but to recognize it as a major economic globalization, the nature of media and carriers, dig out of this course carries a colorful era of information This information is often most interested in business English learners most eager to know.

In our personal experience of the 2008 financial crisis, for example, from the U.S. subprime mortgage crisis began, to the United States, Fannie Mae and Freddie Mac, "two rooms" crisis, then Lehman Brothers filed for bankruptcy, Merrill Lynch was acquired, the United States largest insurance company AIG bankruptcy, to the U.S. government rescue measures introduced, the global stock markets continued to fall, national credit crunch, the U.S. government printing money, stripping toxic assets, emerging economies called for reform of the international monetary system, to together to fight the global crisis of the G20 summit in London, as well as U.S. and European countries to stimulate the economy and the introduction of various quantitative easing policy, all stages of this process, steps and links are accompanied by the relevant business English vocabulary into our field of vision, such as subprime mortgage crisis (subprime crisis), Fannie Mae (Fannie Mae and Freddie Mac (Freddie Mac), Lehman Brothers (Lehman Brothers, Bear stearns (Bear Stearns, AIG (American International Group, CMOs (mortgage-backed bonds, CDS ( Credit default swaps, take over (buy, bail out (rescue), credit crunch (credit crunch, toxic assets (toxic assets), global reserve currency (super-sovereign international reserve currency), deleverage (deleveraging, quantitative easing ( quantitative easing other words carries blowing hot and cold like the world economic changes, these words filled with waves as the tide, so we feel the sweeping waves of the global financial crisis.

Thus, in the Business English class, the introduction of these terms and explain the rich must also carry the same weight with the same content. Only fully reveal its rich content, it can help business English learners to grasp these words the pulse of cutting-edge economic life. To the financial crisis, the government and business who started hot "deleveraging" Deleverage example, hidden in the word global financial markets is behind the huge changes in wind direction in the past few decades, the world's economic life has gone through a highly leveraged era and continued low interest rate environment gave birth to a large number of lightly regulated financial derivatives, almost all assets are due to global excessive liquidity has been significantly higher. financial globalization, the globalization brings risks, and finally led to a "once in a century" financial crisis and global economic slowdown. Now we are entering a reverse pattern of behavior: the era of deleveraging, is to reduce the use of financial leverage, the original variety of ways or tools to "borrow" the money back out to so, "deleveraging" (Deleverage) actually reflects the global financial markets over the past financial development path correction. understand this is the real understanding of the term.

Second, with the continuous development of business knowledge, concepts and business strategy docking
Commodity economy and the wave of globalization can be described as mighty, if in business English learning in the classroom, Business English courses to include the business knowledge and business strategies with students in other courses and the development of other sources that the concept of effective docking, you can let the students get the broad field of vision, knowledge and wit to meet the growth.

A few years ago a number of world famous companies such as Intel, Cisco, AT & T, BP, etc. have to change the company logo, or company's name, logo re-interpretation of these initiatives in the company's development philosophy and strategic implications of the excavation is necessary to enable students to recognize the objective is for multinational companies to build their own image of a behavior and public relations with the outside world and to internal company shareholders and investors the strategic transformation of the symbolic significance of information, such as British Petroleum (BP a few years the former for standard, and the company abbreviation BP interpreted as "Beyond Petroleum (Beyond Petroleum)". BP for standard, not only that the oil companies to develop business outside of the determination, but also shows commitment to energy diversity, the pursuit can be sustainable development in line with the trend of environment-friendly new ideas.

Third, General English and Business English docking
General English in the business environment have been given a new meaning and form of a combination of business English, a common vocabulary may thus contain profound wisdom and practical business strategies to enable students to fully understand the General English and Business English on the semantics between Conversion, variation, extension and docking, can greatly enhance their understanding of what they learn and master. studying business English courses for students, whether they come from economics, finance professional, international trade, professional or business administration and the accounting profession, or English as well as other professional, this docking help students explore their own knowledge resources, and enhance self-confidence, initiative and responsibility to strengthen the learning. Links to free download http://www.hi138.com
Such as the Niche (niche is a very typical English extends into the business by the common English vocabulary. Niche, originally referred to the niche, extending the gap on the surface expression of the late 20th century, the term was introduced in the field of international business activities, means more than fine sub-market of many smaller market niche. domestic common word has been translated into the niche, or niche basis points, but seems to be "niche" of translation is more acceptable. Niche richness of the word, including the fact enterprises in the highly competitive, product differentiation, intensifying consumer personalized business war era how to scratch, they must attack, to avoid defending the weak and strong, a small risk of strategic thinking and action strategies. Another example is price skimming (price skimming the The initial term is set higher prices than the competition, aimed at those higher levels of consumption to price-sensitive customer base is not a pricing strategy. for the term and that such understanding can understand the pricing strategy of high-end consumer were written off as needed to take the "top oil" will come.

Fourth, non-English speaking world with the culture of the docking
Business English in the economic integration with the global business communication medium, but also as a medium of cultural dialogue. Business English classes should be able to be conducive to thinking, open platform for cultural exchange.

Example of this new vocabulary to Chindia. India's commerce minister has been appointed as the young guard leaders of the ruling Congress Party coalition in 2005, blue book close facilities < >, Creating a "Chindia" the new word, the "China" (China) and "India" (India) into an integral whole symbol. CHINDIA China and India is the synthesis of the word, means "China + India . "
Visible in the global business environment, non-native speakers of English and English-speaking business people who shared the business, shaping the "international language", so that business English is different from its parent show many features of English Commerce English narrowing the world's different countries, different nationalities, different temporal and spatial distance between cultures and promote the process of globalization.

Fifth, the role of both teaching and learning in the butt
Enrich the teaching content, to guide students to develop international business communication perspective, the teacher also put forward higher requirements. Business English feature requires a comprehensive knowledge of business English teachers in the structure, to better meet the teaching requirements, must continue to learn, enrich and improve, to the times.

Different teachers and teaching specialized courses, business English teachers face students who have many years to learn basic English, some students have a high standard of English, teachers should make the best use, adjust the roles become more of a good leader in classroom learning and instructor more to introduce students to learn and absorb the channels for the classroom to learn together and promote each other to become an efficient platform.


In short, work hard over five docking areas, Business English courses will help to fully reflect a comprehensive, contemporary this feature, through various different sections of the collision and fusion of knowledge, the students into the content they are interested in a rich, cutting-edge classroom environment, effectively improve the quality of teaching business English, business development of the times to meet the social needs of English language skills. Links to free download http://www.hi138.com