Outside the brain: the right customers with the "bed"

The day before yesterday received a private food company boss's phone, please give them my employees to be marketing training, after a brief communication I understand what he meant, which is a township private enterprises, the company's employees are mostly present The rural town to provoke the workers, all of them are in the 40-year-old, part of the young workers around the age of 28, mostly women. the vast majority of these employees work mainly in the workshop, only a small part of the business people whose main business market in the city and surrounding county-level city, the boss most of the time spent on business expansion on his motivation for training is also very simple, in his words: I think that the staff is not high cultural quality, to improve about the quality of their culture, so want to look at marketing, training, management training, do anything, as long as the marketing side of things on the line, I politely declined him. In my opinion, the moment a number of private enterprises in the two kinds of errors are always hovering, or the blind worship of the so-called training, planning, do not understand what the real needs of their own, simply that the training, planning everything, anything capable, such as the boss, Another type is the think training, planning these things are shit stuff, style and no substance. In fact, careful analysis, the reason is the current training sector and the planning profession and what can not adapt to the real needs of customers, training planning profession blind swank often eager to give a successful private business owners with high expectations, then, their ability and very limited, can not meet customer needs and desires, and ultimately to make a spurned admirer who becomes a, I do not do Such training, one pair of corporate responsibility, two of the industry and their own responsibility. As a marketing profession, I think these issues should look for from our own reasons, or to adhere to the following principles:

1, the profession of faith

I think a person engaged in the profession for Ye Hao, as the pursuit of life worth mentioning, should first be established profession of faith, choice of occupation must be clear before we engage in the kind of job because of the venerable and lucrative career in itself or out of a Another inner thoughts, only to understand the true inner thoughts to resolve the various contradictions and professional face of self-selection on the conflict, when he was involved in an occupation when the work will encounter various conflicts, once this a cause of this conflict and their own values ​​and moral beliefs contrary, we will have a great sense of loss, anxiety and despair, even negative emotions, resulting in work did not go well, the cause of melancholy.

2, within our capabilities.

Training Ye Hao, planning matter whether these people as a supplementary source of business intelligence outside the brain to long-term vision, someone else planned to do before the self-planning and self-positioning, to build its own brand image as the most important, with the brand also worry no customer it? brand building and to establish credibility is by how many successful cases, helped many businesses successfully, "poverty alleviation." Do not treat in front of the list as "three days and not see a woman, see an old sow feel it Meiqingmuxiu "like hungry! But to cooperate to meet a client on a client's desire, and the results desired by our customers and you can not afford to meet the customers desires and needs of the time do not pick up the first time being!

3, to identify a suitable partner

Outside the brain in addition to cooperation with customers to understand their own strengths and the strengths and also pay for a detailed consultation about the customer, to understand the crux of the customer. Find their own strengths and advantages of customer demand point of integration, which there are three types of customers :

The first class of customers are large customers outside the brain is not currently able to meet their needs, or their own advantages and strong points can not solve the problems faced by customers, so customers do. To do such a customer you will appreciate their own lack of intelligence, it is possible you "exhausted to death (energy depletion, crack lost reputation," called the customer desires more than their ability to type.

The second class of customers are lip-customers, their ability to fully meet the other needs or desires, which is outside the brain's key customers are the primary target group of this kind assessing how to find clients? Can be discussed in my previous article market buy and selling products related to ways to solve the main idea is outside the capabilities and advantages of the brain (selling products Buy point) must be, and customer demand (market buy Sale point match. so as to find the right customers, both achievements of their own achievements but also the other side, to achieve a win-win cooperation.

The third class of customers are low-level type of customers desire, or no desire to type (do not know where their needs and then, out of training, planning worship the Almighty, do not do this type of customer, and its co-operation you will find that he did not "climax "when is cold type, not only a waste of energy, and no sense of accomplishment! let alone give him his case any good efficiency and harvest.

So, as enterprises outside the brain and then the customer must choose a good cooperation, we can not find the desire and ability of their customers do not and can not find their own ability and not the desire of customers, their ability to precisely meet their business is the desire the object of cooperation, cooperation in such enterprises to achieve win-win situation of both, to each other's "G spot."