Building materials, new ways of network marketing

No one can resist the temptation of online shopping, and no one industry to now focus solely on the traditional store line while ignoring the existence of the network, even though he can not sell products online, selling services, but he does need to fast start network marketing work hundreds of million of purchase amount, it is difficult for customers to make any rash decision to buy building materials on the Internet, most customers still prefer to go the traditional stores, because they think that the traditional stores to buy the rest assured that seeing is believing, but also installation and maintenance of service protection, so the sale of building materials is still dominated by traditional retail stores, but even so, the building materials industry of network marketing has been, or unwilling, to do wind and water. Why do companies want to start building network marketing work? This begins with the characteristics of the building materials industry talk about, because building materials are concerned about the degree of cold products, so customers make purchase decisions, it is often little knowledge of or is in a state of ignorance, Most of the time until the renovation began to understand the knowledge of building materials, this time, all sources of information will influence the customer to determine the correct brand and products. home improvement company and installers are professional people affected customers to buy, the property is influence customers to buy the hidden channel, while the older customers and customers from that web search is the most real, most objective source of information, so the basic building materials to promote the start around two main lines: the promotion online and offline network of professional promotion of people (including home improvement company, residential property and the old customers. With the wealth of knowledge of the customer to buy, customers increasingly do not believe that the recommendation of the so-called professional people, they believe that their own judgments, then the role of network marketing is prominent. The power of network marketing building materials industry is growing at the rate of growth in fission ,

If you do not carry out the following activities that some network marketing, then you will eventually be abandoned by the Internet, the customer until they are forgotten.

A portal

I have visited several building materials branded portal, the results surprise me, wait too long and is a big problem when I have patience and open the page later, I found it did not really attract me to the content similar basic standard module, in addition to Brand and product display, then there are engineering and business case information and the like, the whole page looks like a single-page promotional DM as boring, thin.

Although there are more and more companies starting to focus on network marketing work from, but I have to remind those who want to brand big business, our portal there are a lot of room for improvement, I would like to talk about is the brand positioning and communication problems, customer portal site visit is to understand the purpose of more corporate brand, this time a story is the best means of brand communication, rather than blunt Certificate. Therefore, in order in their own portal Web site presents a wonderful story of the brand requires more than just the precipitation time, companies need to detail the story bit by bit in the refining and extraction.

Second, the network buy

Buying Online is a lot more interested in the business of marketing activities, launch a business users group will buy a huge increase in sales, of course, the premise that businesses need to price discounts and price reductions must be "to force" to do and I have many times the organization's activities in network buy, but I found that those who are willing to buy the property owners participating in the network did not actually what the brand loyalty at all, that these people are price-driven customers who price low enough to buy them Who The network buy is a double edged sword, as the short-term impulse means to be effective, but long-term brand really is to reduce points.

Standing on the manufacturers point of view network buy, then it should effectively guide the customer, who did what when to buy the product, manufacturers will need to perform after confirmation, otherwise, for the moment of self-interest of some customers, every day in a big way buy to carry out activities, and ultimately hurt the brand manufacturers while the manufacturers marketing personnel must monitor the activities of networks buy promotional information is true, there is no false advertising and hype, and dealer promotional package their products associated behavior .

Third, online advertising

Building materials, selling advertising is still in the dissemination stage, so most of the ads on TV or in the product features as the focus, not into the emotional and spiritual demands of the stage of communication. online advertising more directly raised the low price of the banner, especially 51, 11 and other major holidays during the promotional activities of the advertising company is flying the sky, but it's hard to see which brands during emotional marketing, with a storytelling approach to their brand value to maximize the spread to be improved in addition to the content of advertising other than advertising in the form of network is also an urgent need to improve, most businesses take the banners, the lack of visual impact, and not to establish an interactive relationship with users, there is little users want to care about.

I personally think that is far from the building materials industry, the brand into a popular brand, consumers buy products for building materials, little is known about knowledge, then the time who are willing to take on product knowledge, industry knowledge, the educational function of who can win more customer goodwill, and their simple and crude style of advertising in the Red Sea in the struggle not as innovative thinking open blue ocean battlefield in addition to online advertising, we can guide the customer experience of product marketing, to guide customers to understand, participate in home improvement products used in the design and style Guide, sponsored by home improvement, building materials, real estate industry event or in the form of soft paper to spread knowledge of home improvement, are one of the methods can be considered.