That culture

Almost all stand the test of time and history will be a cultural phenomenon of the human imprint. Culture is not a fake lip skill, it is that people believe in and practice of values. Today, corporate Culture has been regarded as a model theory and the business community, adhere to corporate Culture, corporate Culture is not like talking about grades, this is not fashion, just do not understand the modern business management course, popular Culture is not a bad thing, after all, people In the pursuit of profit from the business career in the cultural shift will come up. Culture is the ultimate how the questioning, the present culture as the pursuit of the future, from this point of view, as long as we recognize the importance of corporate culture are very meaningful. Corporate culture from the property perspective, it is the enterprise survival and development of management knowledge, is the most advanced enterprise management tools, internal staff can gather, external to attract customers, so it is different from the general social sense, "culture" .

In order to interpret clearly the role of the enterprise culture, we might make a analogy. To the same belonging to the organization of the world's longest life and business organizations, religious analogy.

Religion is the world's longest life believers up to the existing organization, the Christian has 2000 years of history, how two billion believers, Islam has 1400 years of history, as many as 1.5 billion followers, Buddhism over 2600 years of history, believers have much 10 billion or more. why the world's three major religions have such vitality and attraction?

First, we find that any one religion has its own "classic." Christianity <<Bible>> Islam <<Quran>> of the Buddhist <<Buddhist scriptures. "Elaborated on these classics are different sects of religion, and thus the behavior of religious faith as their guide are the most important feature of this belief, "truth, goodness, making the United States." Of course, from the communication point of view, slightly inferior to Buddhism, Christianity and Islam are classic philosophical stories , easy to understand, obscure and deep teachings of Buddhism, so although earlier in Buddhism, still less than the size of a rising star.

As an enterprise, should have their own classic, which is the corporate culture and core ideas of value proposition, which is the reason to exist as an organization and soul, there is no such reason and soul, this is the simple pursuit of corporate interests, but may at any time the machine fall apart. With such a soul, so that enterprises can work together inside and outside the storm, honor and disgrace, it may be achieved a hundred years, so a hundred years, is actually a century culture, so fundamental corporate culture demands of this classic is "The Sound of Music" expression also need easy to understand, plain.

Second, we found that any one religion has its own "temple." There are Christian churches, Muslim mosques, Buddhist temples, which is the physical symbol of each sect. This school of peace and quiet, clean and simple, warm and noble. Is that people busy, irritable, painful habitat, but more down, Buddhism and somewhat more fragile, because the repair of Buddhist temples in the jungle among the mountains, and inaccessible, the world is often difficult to reach , now Buddhist shrines often become tourist attractions, it is a irony! And Christianity and Islam are the world lives, believers constitute a way of life, the natural release of more energy.

As an enterprise, but also have their own temples. Corporate image of companies temples. Express the characteristics of enterprises and the core demands of the business enterprise system is an important VI temple, but this is what the temple dedicated to the very important, as China business, first for Heaven, and that is the customer, time for piety, that is the founder, and then for the teaching profession, it is best know to solve their problems. temples of the atmosphere and environment is people-oriented? by whether it can purify the human mind? inspiration can inspire people? It can stimulate people's enthusiasm? All these are temples of our business is considered to be more and improved place to go.

Third, we found that any one religion has a "Monk." Christianity, Islam priests, missionaries, Buddhist abbot, monks, etc. These people are people of the elite, not only a noble sentiment wisdom, but also pleasant image, even in ancient China, is an expert Hermitage, but in recent years, China is not the elegant temple representative of the monks, who are often the fate of Labo, which may be the sorrow of Buddhists.

As a company, also has its own "Monk", which is the company's managers, although the iron barracks, water the soldiers, but thousands of miles of dikes destroyed the colony, the practitioner of the corporate culture is the company's management group, the groups should always pay attention to their own professional competence and professionalism of the training and progress, not sloppy.

Fourth, we find that any religion has a "thing." Religious tube is a major event such as illness and death, weddings and funerals of the baptism of prayer, such as reminding people to worship the teachings of mechanism design; such mistakes can be created and so confession to turn over the ceremony.

As an enterprise, but also must have their own "thing", business is through "things" to realize their value proposition and pursue. There are two aspects of a business matter, one to do their products and services, the second is to develop good their employees.

Fifth, we find that any religion has a "ring." Quit is the bottom line is that no one organization can not touch the bottom line, is to organize members of the basic norms of belief and behavior. Violated the ring, will be subject to harsh punishment !

As an enterprise, but also must have their own "ring", is the company's business discipline regulations Division Secretary century, is the company's cultural norms, these rules and norms of behavior should have a rigid implementation. There is no rigid implementation of the culture can easily become oral, romantic slogan.