The decline of traditional network marketing will move toward

Research Papers Download information: [Abstract]: Why would a declining traditional network Marketing? As the rapid development of search engine technology, the traditional network Marketing services such as website optimization for other website design, search engine registration and ranking, etc., will inevitably suffered a serious setback to this paper analyzes the Google search engine and the revolutionary changes brought about network Marketing challenges and inspiration.

After writing this title, shocked even himself: Network Marketing is still a very new concept, theory and methods are still being further developed, online Marketing services is a new industry, how suddenly it becomes traditional network Marketing, and, also fell into decline?

The so-called traditional or primary internet Marketing services, is the site for other web site optimization, search engine registration and ranking and other professional services, these efforts have been a number of professional companies as a major Internet Marketing services, or as a website building and range of services to promote the important part.

However, technological advances do sometimes is a tragedy. Search engine technology to provide Internet Marketing services network Marketing company at a very awkward position, while China's online Marketing services industry in fact has not really formed, it will not inevitably suffered serious setbacks, this is due to the lack of technical content and users to understand, on the other hand from the revolutionary advances in the search engines.

We know that search engine is the most common means of network Marketing, but we used Chinese search engines such as YAHOO and SOHU are in fact not really a search engine, but Web-based search service, or classified directory site-specific search service, that is, as long as we can determine the directory where you want to find sites, even without using a search method, step by step through the query can be classified catalog to find the required result. Obviously, in this case the search engine The amount of information available depends entirely on the collection site (page) number of how many. a real sense of the search engine is the full-text search based on information theory, the use of computer programs to retrieve the entire Internet, according to the search terms in each article in the frequency of and the probability of a page appear on the pages containing these search terms to sort, to sort the results back to the browser.

Chinese search engine is usually the reason why the principle of Categories, is because the Chinese full-text search engine technology has not quite perfect, the feedback associated with poor outcome, and some Chinese web site search service providers need to use foreign technology services, as servers located in foreign countries, and our international export credit width is limited, so search results are also very slow speed feedback. It is also in this case, registered as a search engine it may appear professional services, but the new search technology appearance, will change all that.

Google.com come to the fore

Google's new high-tech companies in Silicon Valley, the company launched a search engine known as the world's most powerful search engine, its search range includes billions of Web pages, accounting for two-thirds of the current web page. The claims it can in less than half a second of time searching for up to one hundred and ten kilometers of the paper, and can also use the search a dozen different languages. only two years, Google does not spend money on TV or in the the case of newspaper advertising, attracting 40 million passengers a day use its search engine, although the number of users still can not compete with Yahoo, however, Google in customer satisfaction last topped the list, with 97% of users on Google Search satisfied with the results.

Google's search results are surprising, for example, enter a keyword in the page "Marketing" or "network Marketing", in a very short period of time, the feedback results will be a "new online Watch", "network Marketing front," and other and contain "marketing" in all the pages, more people think is interesting is that as long as the query box enter the author's name, all articles or related web pages will be retrieved, even which sites are accurately reproduced the results are shown out, of course, in my testing, also found that because the database did not update the reasons, some of the newer pages have not been included, in addition, the network is slow or if the line is not smooth, and sometimes there will be no results or feedback Feedback few other circumstances.

Domestic and international top sites from Google's emphasis also reflects the recognition of this new search technology, according to reports, June 26, 2000, the U.S. leading portal Yahoo released news that the company has decided to terminate Inktomi search engine's cooperation, reform and the new search engine company Google. After Google Inc.'s Search engine will serve as the portal's default search engine on August 30, Netease company and developer of the U.S. search engine Google Inc. announced that NetEase will choose Google as its portal site www.hi138 . com search engines give priority to partners and suppliers, and within 15 days to complete system integration, officially began the search engines to provide users with services then, NetEase users can not only access through Google more than ten thousand Chinese page 2400, you can also visit their All directories more than 1 billion Web documents.

Currently, Google's Chinese search engine sites have become the largest collection of Asian search engines.

Google works

Google search engine using new search methods, through a complex mathematical analysis to estimate a search query feedback page quality or importance and related topics. To know the quality of a web page, Google can have many pages and it connection to determine that because people do not link to the page with poor Traditional search engines such as Hotbot and Lycos are currently using elements such as search technology, using the keyword search page, and Google is using a includes the connection of the entire network structure of large-scale data analysis and mining technology, Google scans not only the search keywords, but also read the page text, images and all links take into account, and then divide the page and similar pages open.

Google's online marketing challenges and inspiration

The new generation represented by Google's search engine will not only depend on the content and META tags Web content relevance, and will be the number of links to other sites rank as an important indicator for the site is made search engine promotion higher demand, not only pay attention to Web site design itself, a good subject to other promotional factors.

Although the search engines and the effects have been as obvious as they used to, but, DMA (Direct Marketing Association USA) A recent study shows that, in order to increase site traffic, online marketers to promote the most commonly used method is still the search engine ranking (66 %), but at the same time, respondents also believe that search engines only "to some extent effective", in fact, Email marketing staff will send the customer as the "most effective" tool.

In addition, according to statistics, about 50 percent of site visitors not to enter the site through the homepage, but directly through other pages, the search results to increase the exposure rate, you need to log as many pages to the search engine in categories directory, because the site requires registration classification review by the operator through manual processing, although in theory can all all the pages of a site submitted to all the categories, but in fact is impossible, not only to take up a lot of marketing staff time and effort, but also may be subject to rejection of the search engine management from this perspective, the new search engine technology really provides "all pages submitted to search engines," the opportunity, however, this "submission" is done automatically by the search engines, marketing staff responsible for this work will be in the "unemployed" status.

Of course, network marketers have no need for new technologies emerge and sad, this is because the Chinese will be classified directory search engine for a long time to come, search engines registration remains an important network of marketing, Moreover, even the most advanced search engine, still need the Keywords META tag pages, summary description of the optimization, but relying solely on search engine registration services, market opportunities will be less and less afraid, however, advanced network marketing services such as database marketing, Email marketing still has broad market prospects. (Text / Feng Yingjian