Misunderstanding On the _ enterprise culture net to write papers

Papers to write network: enterprises should engage in corporate Culture, but also able to successfully carry out corporate Culture, this should be no doubt, but corporate Culture is also easy to fall into some errors, so that some companies can not only be from the building of enterprise Culture benefits, improve the company's reputation, but it will also be adversely affected. Analysis of the causes of these errors and harm the development of enterprises, and strive to minimize its negative effects, we need to focus and solve problems.

A non-enterprise business goals
What is the business goals or to accomplishing what kind of business, in terms of business management should be a most basic and simple question, maybe someone will dismissive of such a problem. However, the reason why many businesses fail, because it did not solve this problem many companies do business because the target is not clear or is not correct, the cultivation of corporate Culture also showed problems.

In terms of state-owned enterprises or private enterprises, due to various causes of non-enterprise business goals tendency is not a rare phenomenon. The cultivation of corporate culture depends largely on the business leaders of the main values ​​and professionalism, in social values ​​of today's increasingly diverse, if not business leaders take major risks, contribution to intelligence, a strong sense of business start-class, sometimes like in politics, suddenly want to do business, suddenly thinking of publishing books for celebrities, sometimes to seek high-paying jobs stable rice to eat, etc., do not take into account the development of enterprises, the long-term planning, just consider the immediate interests, then the company should not have long-term joint efforts of all staff to achieve the goal, therefore, for enterprise managers , although the size of different companies, different industries, if you want to build their own corporate culture, leaders at least in the law-abiding business, industry serve these basic issues such as "Thought of Justice" in order not to fall into all kinds of errors deviate from the business goals
Second, the lack of individual entrepreneurial spirit
Entrepreneurship is the essence of corporate culture can be based on characteristics of the enterprise, summary, extract unique to the enterprise spirit of enterprise, not only to inspire staff enthusiasm internal, external but also enhance the corporate image, is conducive to long-term development At the same time, become increasingly important in the cellular business today, the entrepreneurial spirit is the spirit of the times is actually an important part of good corporate spirit will become the precious spiritual wealth of society for an enterprise, can not form their own positive and timely up unique entrepreneurial spirit, depends on two efforts: First, the leadership can not seriously study the corporate culture, summed up the spirit of the enterprise's business, and second, whether the employees agree with this entrepreneurial spirit, and embodied in action in. In this regard, some companies fall into the error is easy to put forward their own lack of spirit of enterprise features, or that the lack of personalization.

Now, on the theory of corporate culture has introduced, and we see a large number of companies failed to provide their own corporate fine stretch. Like some of the slogans of corporate fine stretch, not only the role of domestic workers would not achieve the incentive, but also exposure to the management of superficial, lazy, without understanding the negative aspects or arty. is not that we lack today's business enterprises to create a character the ability to fine stretch? We think not. a large number of enterprises (which may most private business leaders to embark on the entrepreneurial path, it has demonstrated a remarkable spirit, the reason for their own failure to generalize the enterprise spirit of enterprise, often there are a number of reasons: First, not seriously, business start-up, Pepsi to be reasonable , strained to corporate culture of these "soft power", the second is not very understanding of corporate culture, there is mystery, can not come up with innovative features, three are affected by social custom, refused to individuality, four is a good business confidence, lack of a positive attitude. Thus, we see many companies dare to promotional products, even at exaggerated, but not courage and ability to open their hearts to the community, to promote their own entrepreneurial spirit, unite them, sincerity, for social identity, it is a misunderstanding. Links to free download http://www.hi138.com Third, image design, formal
Corporate image is the outward manifestation of corporate culture, corporate culture in an important position. Good corporate image can enable enterprises to quickly gain the reputation in the community, to develop new markets, enliven the operation of great benefit, therefore, domestic and foreign experts are very attention, however, whether every business needs from the inside to the field to conduct a thorough packaging? Clearly not. to engage in corporate image design, the industry must be based on the requirements of regional culture, corporate power, and other characteristics of the times decided to design the overall program, in here, should not disregard their own circumstances, into formal errors and some business leaders, not based on the characteristics of the design business culture, not with the corporate culture to promote the development of enterprises, but keen to express themselves, to lift with the corporate image high themselves, and as their own career ladder of fame, hype themselves undeserved reputation, this can not promote the development of enterprises.

In real life, a number of companies rely on packaging, speculation and development and the ultimate failure of many examples, even a small number of companies temporarily successful speculation, but did not really have the backing of competitive products, will quickly fall. Some companies are corporate image planning, the design industry, virtually consciously or unconsciously exaggerate the role of image design, but business leaders have to mind your own wake, and must not fall into the corporate image design formal errors, in order to avoid seek fame but by the real harm.

Fourth, the corporate culture "talk" of
1980s and 1990s, there has been the world's cultural hot, corporate culture is in this context, development and we introduced the theory of corporate culture, not only beneficial to our understanding of business, some ways, the understand the social, cultural understanding, understanding of history is useful. Because of this, China's enterprises are interested in cultural studies, in addition to those who study business management, as well as the study of philosophy, sociology, history, psychology and other aspects of people, which On the one hand to study the contents of our corporate culture may be more abundant than abroad, but it also tends to produce a cultural study of China's enterprises from the business practices of the "talk" of bias.

Of business leaders, if that engage in corporate culture is to spend a lot of time and effort to clarify some issues to keep in mind some of the terms in order to talk about corporate culture in a variety of occasions, a big mistake and the special wrong. Enterprise leaders of the important tasks is to own companies a way for enterprises to create a healthy development of corporate culture, rather than prattle about foreign culture, or some well-known domestic enterprise's corporate culture. a real business, its formation of corporate culture, social culture, regional culture, traditional culture and the role of cross-industry culture result, entrepreneurs can not be completely divorced from these to build some kind of "Utopia." Thus, in the same time to adapt to this situation it is a great business development achievements, such enterprises must also have a corporate culture worthy of promotion, they can be summed up to improve, up to the theoretical level to understand, and gradually form their own corporate culture, rather than what you want, have to press a book or a celebrity talks to build their own corporate culture. theory of corporate culture is like in many of the maxims of life, mature person will act according to it, but it will not recite, talk to the gallery, otherwise, is entered errors.

Fifth, corporate culture "assimilation"
Corporate culture is tantamount to business management, what management can be entered, and there's another misunderstanding is installed, we say that the broad corporate culture, but not that corporate culture is the same as business management, some companies now see the culture of heat, regardless of management Some of the specific content and whether the relationship between culture, have to rely on corporate culture, show them that doing so can the importance of corporate culture or achievements prominent, in fact, counterproductive because the corporate culture and business co-existence of an objective there is, what the nature of business, what kind of corporate culture, we often say, there is corporate culture, and cultural forces that exist. building a corporate culture is to strengthen the culture and economy, culture and technology, culture and management of interdependence, mutually reinforcing relationship of research to give full play to the enterprise culture construction material and spiritual impetus. Why do some companies as the culture and business management as it, mainly by the traditional management of bad behavior, did not understand that enterprise culture and business management on both links and differences between the relationships. Recall the process of reform and opening up, sometimes emphasize total quality management, some companies put it equivalent to an enterprise management, sometimes emphasize economic responsibility, use it to replace all the management and now people say, corporate culture important, it become Management of all. Culture is not a specific professional management, but to guide the activities of enterprises of various management concepts and norms, to penetrate into all aspects of management. the kind of broad-based corporate culture to corporate culture as a basket, What are installed inside knowledge and practices, not only perform well in corporate culture, and sometimes also affect other management functions of play.

The building of enterprise culture in some of the errors, extremely harmful to enterprises, it is necessary to actively promote the socialist modernization drive in the building of enterprise culture at the same time, reminding business leaders to stay away from these errors, in order to truly serve our corporate culture to promote enterprise development. Links to free download http://www.hi138.com