Internet Marketing News

About this topic today, were the first to explore the news and internet Marketing definition of the scope and internal relations. What is Information Marketing? News Marketing in integrated Marketing communications in an effective means of communication to the use of news reports, the effective dissemination of corporate advertising Information. Marketing through news, news over the form and techniques, multi-angle, multi-dimensional interpretation of the corporate vision, brand culture, product Information, commitment to the interests, Information communications industry, leading consumer direction, guide the purchase of this model is very beneficial to guide the consumer market, in a relatively short period of rapid increase product awareness, build brand reputation and credibility.

Today, many companies the main publicity is advertising, whether television, newspapers, radio, or magazines, outdoor media, advertising companies are hard to form, inform the consumer-related Information. Advertising is seen as the most direct effective form of publicity, many companies because of the overwhelming bombardment of advertising, leaving companies greatly benefit from this era was known as Advertising Age, but with the development of the Internet, the information age has arrived, rigid differentiation and advertising has been diluted and, therefore, corporate advertising for the soft re-stealth derived from today's news on Marketing.

Information Marketing is doomed with the emergence of the Internet are inextricably linked, the characteristics of news media is fast, the Internet will increase the speed of news dissemination to the limit as we all know, and now online media has been ranked among the four media, and traditional television, newspapers, radio and other media as compared to online advertising with new forms of advertising, all-day, global, interactive, fast communication, excellent return on investment, advertising effectiveness and other significant advantages can be assessed if the statistics about online media influence, has been favorably with traditional media. a kind of communication media will be extended to 50 million people, 38 years for radio, television took 15 years, and Internet in just five years, according to ADZMedia2007-year study shows that , the same expenses, the online advertising has reached four times the effect on traditional media advertising.

Wong Lo Kat for the first time was when the Secret contribute 100 million yuan to Sichuan disaster area, it is the network the information to the way nuclear fission explosion spread, causing the traditional media and online media attention again, this is the perfect Internet Marketing News combination when the new electric car after signing Beijing Olympic Organizing Committee, various news reports from the new electric cars into the front behind the scenes, in which Sina, BEIJING, People-based online media plays an important role If the news of Wong Lo Kat and Marketing will be on this new business to a new height, then all the networks involved in this process, the media will be an invisible force. When the Green Meng non-electric cars do speak heavily engaged in press conference on-site donation Yunnan Yingjiang heavily affected areas can be said to serve two purposes, both to achieve the concept of corporate social responsibility, but also help companies focus on the media center.

A modern type of enterprise has not only limited in the traditional media campaign and communication, and the popularity of network Marketing to provide the most favorable news spread of hand-Dayton, enterprise networks can be based on brand promotion online advertising, online soft-text, online product promotion network activities and other means to achieve the branding effect. dealer, consumer networks, means that a new era of business Marketing is coming of the new CMP sharp business management and Marketing management and in each line of networking.

How to make full use of network Marketing news?

First, cultivate a good network of media relations. Traditional media, online media correspondents and reporters, as worthy of attention for corporate communicators, public relations media to establish a strong, integrated media resources, within certain limits, the media services for the enterprise. Equality and respect is the first principle is a double-edged network sword, and the network level to dominate the media in public opinion toward large in dealing with media relations, must not favoritism.

Second, the mining of valuable information point of the press attention of users of Marketing is to use economic means to win, secular means "attention economy", reported the completion of online media also need to survive, so they reported the news events are filtered, so the protagonist of Marketing news on news events should be made to extract information to help reporters point.

Third, news marketing, sustainability of the press is a marketing, advertising, advertising it with the basic properties of the press does not make sense without hype, news marketing success is to press it into the final point of the memory point. If the success of the new electric car service after the Beijing Olympic Games, not a series of post-Olympic hype, I guess the new day money wronged in Wenchuan after the earthquake many companies have carried out a donation, but you can remember Contributions may still continue after the emergence in the news business.

In advertising carriers flying today, the news has been more and more marketing insight of all ages, and how to make good use of the Internet, so that news events toward the most favorable direction, is the essence of marketing information.