My experience to create advertising potential buyers (people articles)

I do more of the product is health care, when to get each product, I preferred to study this product, this product is the biggest crowd who find the product of people, I will study the largest crowd of this product preferences and characteristics. On June this year to do a L-carnitine, for example, L-carnitine, although a man eat to lose weight L-carnitine, but common sense will be able to determine the maximum population of L-carnitine is a woman, and 16 --- 55 year old woman. What are the characteristics of this population? There are four main features: 1, is a woman, impulse shopping and more wind resistance, 2, certainly a lot of people eat a lot of weight loss products, slimming products The best you can do to help less fat, if you do not change bad eating habits, any weight-loss products are not effective, it will cause them to eat a lot of weight loss products no effect, but they wanted to lose weight, did not give up, 3, is also very sensitive to price, like Zhanxiaopianyi, very attractive discounts on their .4, like online shopping, after understanding the characteristics of this population, we can prescribe the right medicine, to develop your advertising strategy and copy the .

Understand the characteristics of the crowd, your ad will appeal directly to people's psychological characteristics, because L-carnitine in the Jiangsu, Zhejiang and newspaper ads are very strict supervision, and newspaper ads is not what we want to make the crowd of people, newspaper institutions and major groups are the elderly. In fact, L-carnitine put the best media should be the network, so online sales in recent years, L-carnitine is the most popular weight loss products, a shop an Taobao section L-carnitine are millions of sales a month, but due to Taobao and other B2C Internet to abuse of L-carnitine is almost done, and now fight in the price, in view of this, we avoid the Red Sea, creating a blue Sea media - radio.

This year, the radio audience has undergone major changes, mainly the old man old lady is not listening at home, and now the radio program has become a main groups - private car driver and the driver main driver of China's population theory middle class, have car and house, very strong spending power.

Therefore, the final positioning of our population is 16-55 year-old female driver of the car, according to population characteristics, we conducted a draft of the creation of radio, broadcast draft main three parts, the first part is to import the threatening demands, so that they think obesity pain and the dangers of obesity, mainly demands "a woman does not own cruel, cruel man you will" wake up completely the demand for weight loss, and the second part is to import our products, product demand unique selling points, because the current domestic L-Carnitine No big brand, we can presume that our L-carnitine L-carnitine is the first brand, why is the first brand it, first, high levels of L-carnitine, purity, and the second with Blue hat certification, the third, the U.S. FDA certification, in their minds the concept of shaping the first brand to buy L-carnitine to buy this brand, the third stage, promotion, promotion is the most effective advertising and promotion since to do, to do the highly lethal, for example, our promotion of this L-carnitine, original 1380, this experience, price 680, half price, the value of 680 yuan Zaijia Song malic acid a U.S. imported bottle, giving the impression not buy today, you will suffer a great deal, although our population is not very sure, but they also think that today really value buy. In addition, radio is still the most important production, we make radio news anchor to help us record, pay a little spending, our own production, plus their very Best of the background music, this is very important, the background music mad mad people very excited, very excited, and consumers excited, it will wallet, our purpose was achieved.

Our radio ads the main L-carnitine in Ningbo, Jinhua, Wenzhou, Chengdu and other places put in, and input-output ratio at 1:4 or so, more than 70% product gross margin, certainly make money, not make money, and I embarrassed to say the.