Marketing Professional Practice Report Fan II: advertising and marketing strategies

First, the practice of the main content Investigate and understand the operation of the advertising industry, advertising and Marketing, noted the relationship between the observed market characteristics and shortcomings in the ad. Second, and gain practical experience gained

Marketing Kotler American scientist believes that Marketing strategy is the business or other business units in the target market, intended to achieve its goal of a broad variety of Marketing principles, Marketing strategy mainly consists of three parts, namely, the target market strategy, Marketing mix strategy, and Marketing budget, including its 10PS, namely: market research, market segmentation, target market selection, market positioning), product, product pricing, sales channels, Marketing, political power and public relations.

Which also contains promotional advertising, sales promotion (sales promotion), personal selling, and other tactical means.

Advertising as a Marketing strategy is an important part of how the various elements of Marketing strategy and to form an organic whole, co-ordination, co-ordination, mutual promotion, interactive development?

Mainly to do the following two points:

1, the advertising should be subject to the overall Marketing strategy

2, the ad should reflect the company's overall Marketing strategy