Fan four marketing professional practice report: facing P & G spring

San Mao said she was afraid to go shopping, because of previous work done in Germany when the sales lady in department stores are required to memorize the name of the shopping experience for all goods, even after the department store often wandered, always customary note Name and tired bear when that incredible to see this description, or even suspect that there are exaggerated suspicion San Mao, a habit not to be so, but when I just finished P & G's Crest brand Marketing internship, in water and soil Shiyou habit of wandering in the toothbrush before the toothpaste shelf, interesting to check the distribution of the brand toothbrushes, toothpaste, shelves, promotion, pricing and packaging of the time, came to realize that San Mao said is true when the professional formation of interest, interest become a habit, a habit will become natural, but not a businessman San Mao, it will be because of this habit and headache; and I was always the Marketing as their career direction, so not only do not feel tired , but never bored. a half months of P & G Marketing internship, left, not just the habit. all this time of harvest, from the way of thinking to the business knowledge, benefit; Procter & Gamble P & G culture and people, but also deep was my heart, for the career path of choice and development of mentors is also good friends. strategic thinking, results from student to assistant brand manager for Procter & Gamble Marketing (ABM), so my way of thinking has changed dramatically For those who study the accumulation of knowledge is a priority, analyze problems, weigh the pros and cons of the parties is given, then a conclusion. This conclusion may be open, in a specific phase of research linking the role play. As a Marketing intern, I was given the first day of ABM's work, directly into the first day of commercial operation to the real, business success requires the strategic thinking and concrete action, pure accumulation of knowledge and analytical thinking, Procter & Gamble does not work in my first task in the Crest is doing store check, carefully examined in four supermarkets, five grocery stores and a wholesaler, the wrote the first report comparing the first draft, and after two changes after the final draft, between the lines, revealed a change of thinking in which I wrote after the market planning and consumer focus of the interview report is true, From the beginning of pure information gathering and open-ended conclusion to constructive conclusions and final draft of the proposed action is a thought process of life experiences, but also the rapid growth of P & G makes the essence. Leadership and creativity, forging I practice in many companies before, and Procter & Gamble was the only one people really feel their leadership and creativity are constantly forging business. Leadership is the quality of P & G employees basic requirement for the cultivation of their career development direction especially for the ABM, the company develop a clear career direction: ABM-BM-AD-MD-GM, and this path towards the development of managers require leadership skills, therefore, start from the intern, did work is to begin in the form of project leader and I during the internship period as the person in charge of several projects, and communicate with colleagues in various departments to explore, to experience real responsibility given to the company, each project the same as a sapling in intensive care in order to grow, and as breeders need to attract outstanding leadership wisdom and efforts of various departments, resources and energy to jointly help the growth of seedlings, while leadership is also the course of those many seedlings growing bit by bit with to permit their growth. creativity forged as well. FMCG product characteristics determine the company's need to constantly develop new products, and low degree of involvement in consumer habits also determine the ongoing needs of both products and information on innovative ideas Thus, fast moving consumer goods Marketing is the best training ground for learning, but also the most in need of creative battlefield in the P & G Marketing internship, advertising agency and I have been working closely, each new ideas, new ideas are in a time of brainstorming to get ideas, such as my participation in the Crest "healthy and confident smile Biography China" in-store activity design, the details from the booth to adjust the slogan, we need policy-based creative thinking. creative expression not only that, P & G after 187 years of operation, has been in Marketing, advertising and media operations have a milestone on the original concept, such as the invention of soap, Procter & Gamble contributed, while the current P & G's global also encouraged to inherit and carry forward the history and spirit of this tradition, I took part in the internship market held once every six months the Ministry of off site meeting, in charge of all strategic and forward-looking study, we found that P & G is currently in practical creativity aspects of exploration, especially in the media creativity, encourage effective innovation in China, Procter & Gamble now advertising on television has a lot of running, and I believe the future of development in other media will have creative practice, which is I am very interested in the part, but also an excellent opportunity to forge creative, very exciting.

Procter & Gamble P & G culture and people

P & G's culture has always been a mystery where it seems, had read a lot of discussion about the culture, but only when the real into the halls of the brand have a real experience. P & G's culture is superior by a group of people to create and operate P & G , and the quality of these people together forged the culture during the internship I am responsible for the packaging of Crest herbal crystal Crest upgrades and the next three months three promotional equipment design, are related to the legal, research and development, sales, logistics , public relations co-operation of colleagues and other departments, colleagues who I felt, is a combination of leadership, integrity, risk taking and encouraging creativity, problem solving, unity and cooperation, the pursuit of excellence and other qualities of the team. The spirit, I accepted, and appreciated!

The benefit me the most is the P & G colleagues. My Line Manager Ionic, my Buddy Jerry, are the ocean I entered this piece of Procter & Gamble leads the way in coach and I like the Ionic and the weekly review, each will have a rewarding experience this feeling of leaving the subject, even if only a few short words , both for my projects in a multitude of things to find clues and solutions; I like and Jerry repeated discussion of the project, after each round of discussions, both from a senior A BM mature business thinking and skills to find them their motivation and direction; my colleagues and other departments like brainstorming, stirring every round, all the knowledge and ability to inspire; I like to intern there, and other new hire into the company's share of each new an exciting moment and frustrating moment, each share is growing mark ... Procter & Gamble is an ocean, between the ebb and flow, always leave a wide range of treasures on the beach, and swim in the sea of ​​people, it is able to discover the endless sea treasures. Let me interns roaming in shallow water, is a rewarding experience, and wonderful scenery of the deep sea, valuables, is infinitely more attractive to attract me back to them looking for treasure. facing the Procter & Gamble, spring, spring of next year, I will go back to this piece of the sea, to continue my exploration of and travel!