Marketing Report Fan five professional internships: Overseas internship plan

Practical purposes The country within five years to become the dominant local planners overall market Different business mix East and West

Has a vision of international marketing and international marketing capabilities, working knowledge of capital

Internship Program

Preparation phase

Throughout the preparation phase: foreign language learning

March: senior marketing specialist for the finalists for training. The training includes: understanding of "money" and marketing personnel, public relations, etiquette, sales techniques and sales strategies, as well as the overall situation of China's market. Learning supply chain knowledge.

4 to 6 months: the company in the domestic marketing internship, to understand the local market characteristics. Write marketing internship report on the status of their marketing analysis to identify the areas in line with market rules, and to identify its shortcomings and weak local , suggestions would be temporarily unable to find a good solution where recorded. to write an analysis.

Stage combat

July and August, internships abroad.

Foreign internships throughout the process: to understand the culture, festivals, folklore, through the practice of the people of the country to find the most interesting and the most sensitive things.

l into the company before the training

First week: marketing training guru's top foreign players to the system of training.

l into the internship

The second week, third week: the Ministry of staff for two weeks with the market the market practice, first game to players through training with the company marketing the mutual understanding between members, in the language and behavior to mutual understanding and consensus. Then The company's marketing staff for two weeks under the guidance of the sales practices, understand the company's marketing system, organization, process, form a view of the company's marketing system.

Fourth week: a systematic understanding of the company's overall marketing by the company's senior marketing staff work and related professionals to explain the system for the players, the company's marketing strategy, marketing systems, marketing organization, marketing processes, operating mechanism, product strategy The ability of enterprises to improve international marketing channels, marketing personnel capacity building, and how to establish the overall marketing enterprise core competitiveness, and so on.

The fifth week to eighth week: HR advice and with the company's own wishes, to work in the company's specific job and is responsible for a project in this four weeks, to a profound experience, and learn the following:

1, the market How to cultivate the market, maintain market ecological relationships, and how the overall market planning and operation.

2 products. Understand the company's product line, a combination of rhythm, product, brand, interactive and effective synergy effects.

3, individual marketing capabilities. Learning capital operation, learning and networking channels for international marketing alliances and cooperation, learn the rules of the game of international marketing, international marketing capabilities temper.

4, marketing, human resources. Appreciate the company's marketing, human resources, the traction mechanism, incentive mechanism, competitive selection mechanism, binding mechanism. The value of the company's scientific evaluation, the value of distribution system.

8th week: internship summary would be to conduct two-month internship summary, do one for the company's marketing analysis. Internships related to the company's leadership during the performance of players in practice to make comments, give suggestions for improvement.

Internship requirements: every day diary, recording the day's internship experience, to record their thoughts, do not understand the place, suggestions, ideas, etc. and make the situation each day compared with the situation in China.

The end of practice after returning home

1, finishing internship diary

2, the fast moving consumer goods industry, marketing and foreign contrast, write an article

3, self-summary. Summing up his gains in overseas marketing internships, and cross-cultural communication brought about by the Chinese people into the international, and to identify their own deficiencies in the plan, the next round of self-improvement process .

Above is my overseas internship program, experts hope the judges and the students, the netizens to give criticism, corrections and comments, thank you.